navy blue comforter twin xl
Worth a lookShows demand growing +323.0% this quarter, but a small market ($12K/yr) keeps it on the watch list.
Growth
Incredible+323.0%90-day search growth — must beat 0% to launch
Avg price
Incredible$38.44avg listing price — sweet spot $15–$100
Price range
Incredible$17.75–$80.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great33%top-5 click share — an open shelf
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Good74%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad18,179.59avg incumbent reviews — the moat a new listing must climb
Market size
Bad$12K$12K/yr · 19K searches
According to Flapen's Amazon United States niche tracking, navy blue comforter twin xl is a $12K/yr Amazon United States market (19K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
navy blue comforter twin xl market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- $19K–$29K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #113
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 7.7%
- Avg brand age
- 51 months
- Avg seller age
- 186 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
20 falling
Sellers
23
Top-5 brand share
74%
Top 20: 100%
Top-5 click share
33%
Top 20: 82%
Open market
22%
- CozyLux37%
- Bedsure17%
- Bare Home8%
- Sweet Home Collection7%
- satisomnia5%
- HYMOKEGE4%
Demand
Weekly Amazon search volume, last 46 weeks — +323.0% search growth over the last 90 days.Top navy blue comforter twin xl search terms
- navy twin xl comforter5K/yr
- navy blue comforter twin xl7K/yr
- navy comforter twin xl4K/yr
- navy blue twin xl comforter3K/yr
Top navy blue comforter twin xl products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CozyLux Twin Comforter Set College Dorm Essentials 2 Pieces Navy Blue Twin Extra Long Solid Bedding Sets Twin XL Soft Bed Set with Down Alternative Comforter and 1 Pillowcase Back to School
CozyLux$35.034.5★5,348 rev
Bedsure Comforter Duvet Insert - Quilted Comforters Twin XL Size All Season Duvet GentleSoft Down Alternative Bedding Blanket with 8 Tabs Gifts for Women/Men Navy Blue Twin XL 92 x 68 Inches
Bedsure$46.864.7★76,760 rev
Twin XL Comforter Set with Sheets - 5-Piece Bedding Collection - 1 Comforter 1 Fitted Sheet 1 Flat 2 Pillowcases - Deep Pocket - Soft & Premium Quality - Ideal for All Seasons Navy Blue
Sweet Home Collection$36.454.6★32,655 rev
CozyLux Twin XL Comforter Set Navy Blue - 5 Pieces Twin Extra Long Bed in a Bag for College Dorm All Season Bedding Set for Girls and Boys Soft Bed Set with Comforter Sheets Pillowcase & Sham
CozyLux$41.814.5★28,620 rev
Bare Home Comforter Set - Ultra-Soft - Goose Down Alternative - Premium 1800 Series - All Season Warmth (Twin/Twin XL Dark Blue)
Bare Home$46.654.6★40,878 rev
Newest
by launch date
CozyLux Twin XL Comforter Set for College Dorm 5 Pieces Navy Blue Seersucker Twin Extra Long Bed in a Bag Soft Down Alternative Bedding Sets with Comforter Sheets Pillowcase & Sham Back to School
CozyLux$45.1210,700 rev
CozyLux Twin/Twin XL Comforter Set Navy Blue - 270GSM Box Stitched Bedding Set for College Dorm & Back to School Lightweight All Season for Teen Boys Girls 2 Pcs with Comforter and Pillow Sham
CozyLux$29.932,311 rev
CozyLux Twin XL Comforter Set Navy Blue - 5 Pieces Twin XL Bed in a Bag Oeko-Tex Certified Bedding Set All Season Soft Bed Set with Down Alternative Comforter Sheets Pillowcase & Sham
CozyLux$36.132,547 rev
CozyLux Twin XL Comforter Set Navy Blue - 5 Pieces Bed in a Bag Modern Vertical Quilted Room Decor Soft All-Season Bedding Gift with Comforter Sheets Pillowcase & Sham
CozyLux$35.361,052 rev
HIMEET Twin XL Comforter Set Navy Blue - 5 Pieces Pintuck Bed in a Bag Pinch Pleat Modern Room Decor All-Season Soft Bedding Gift with Comforter Sheets Pillowcase & Sham
HIMEET$35.961,724 rev
Trending
90-day click momentumHIMEET Twin XL Comforter Set Navy Blue - 5 Pieces Pintuck Bed in a Bag Pinch Pleat Modern Room Decor All-Season Soft Bedding Gift with Comforter Sheets Pillowcase & Sham
HIMEET$35.964.6★
CozyLux Twin/Twin XL Comforter Set Navy Blue - 270GSM Box Stitched Bedding Set for College Dorm & Back to School Lightweight All Season for Teen Boys Girls 2 Pcs with Comforter and Pillow Sham
CozyLux$29.934.6★
CozyLux Twin XL Comforter Set Navy Blue - 5 Pieces Twin XL Bed in a Bag Oeko-Tex Certified Bedding Set All Season Soft Bed Set with Down Alternative Comforter Sheets Pillowcase & Sham
CozyLux$36.134.6★
CozyLux Twin XL Comforter Set Navy Blue - 5 Pieces Bed in a Bag Modern Vertical Quilted Room Decor Soft All-Season Bedding Gift with Comforter Sheets Pillowcase & Sham
CozyLux$35.364.6★
CozyLux Twin XL Comforter Set for College Dorm 5 Pieces Navy Blue Seersucker Twin Extra Long Bed in a Bag Soft Down Alternative Bedding Sets with Comforter Sheets Pillowcase & Sham Back to School
CozyLux$45.124.5★
What buyers say about navy blue comforter twin xl
What buyers praise and complain about, mined from review topics.What buyers love
“So comfortable”
“In my opinion, this 5 Piece Comforter Set is Excellent Quality, Ultra Modern, Stylish and Absolutely Beautiful”
“Warm and comfortable”
“Its soft, cozy, and the perfect size for a Twin XL bed”
“Great value”
“good fit”
“The comforter is lightweight”
“Very nice color”
“this product is exactly what I expected”
“dries quickly”
What buyers complain about
“Thin”
“almost looks black”
“Cheap quality”
“and had to go to the ER because I could not breath”
“Faded after washing”
“Thinner than expected”
“the poly fill middle bunched up”
“Matted & stiff”
“doesnt worth the price”
“Faded after washing”
Top return reasons
Common questions
- Is navy blue comforter twin xl profitable to sell on Amazon United States?
- The niche generates $12K/yr across 39 tracked products. 6 of 9 products launched in the last 360 days are still selling. 90-day search growth is +323.0%. Flapen's verdict: Worth a look (55/100).
- How competitive is the navy blue comforter twin xl niche?
- 20 brands and 23 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in navy blue comforter twin xl?
- Top complaints mined from reviews: Thickness, Color, Quality-Overall. The return rate is 2.5%.
- What does it cost to enter the navy blue comforter twin xl niche?
- Listings span $17.75–$80.52; the average listing price is $38.44 (sweet spot $15–$100). The average incumbent carries 18,180 reviews — the moat a new listing must climb.