Is navy blue comforter king size profitable to sell on Amazon United States?

The niche generates $76K/yr across 61 tracked products. 4 of 14 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Skip it (40/100).

How competitive is the navy blue comforter king size niche?

30 brands and 39 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 63% of demand.

What do buyers complain about in navy blue comforter king size?

Top complaints mined from reviews: Size-Overall, Color, Quality-Overall. The return rate is 4.1%.

When does demand for navy blue comforter king size peak?

Demand peaks in Mar; the busiest month runs 3.1× the quietest.

What does it cost to enter the navy blue comforter king size niche?

Listings span $30.92–$281.74; the average listing price is $57.65 (sweet spot $15–$100). The average incumbent carries 5,920 reviews — the moat a new listing must climb.

navy blue comforter king size

Skip it

Weak search conversion (0.6%) — this niche doesn't clear our bar today.

Avg price

Great$57.65

avg listing price — sweet spot $15–$100

Competition

Great36%

top-5 click share — an open shelf

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Price range

Okay$30.92–$281.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad5,919.57

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$76K

$76K/yr · 210K searches

Growth

Bad-21.1%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, navy blue comforter king size is a $76K/yr Amazon United States market (210K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Mar. Verdict: Skip it — 40/100.

Data updated Jul 18, 2026 · scored weekly · How we score niches

navy blue comforter king size market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $115K–$144K; units × avg price
Conversion rate: 0.6%
Avg BSR: #140
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 2.1%
Avg brand age: 43 months
Avg seller age: 170 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

30 rising

Sellers

Top-5 brand share

63%

Top 20: 93%

Top-5 click share

36%

Top 20: 67%

Open market

33%

CozyLux31%
HYMOKEGE13%
Bedsure9%
Love's cabin6%
HIMEET5%
WDCOZY4%

Demand & seasonality

Weekly Amazon search volume, last 98 weeks — -21.1% search growth over the last 90 days.

Peak months: Mar · busiest ÷ quietest = 3.1×

Open Trend

Top navy blue comforter king size search terms

navy blue king size comforter set31K/yr -25.5%1.1% conv.
navy comforter king27K/yr -11.5%0.8% conv.
navy blue comforter set king8K/yr +79.7%0.9% conv.
navy king size comforter set16K/yr -30.2%1.4% conv.
blue and white king comforter set9K/yr -11.6%0.2% conv.
blue and white comforter set king9K/yr +12.8%0.2% conv.
navy king comforter11K/yr +0.7%0.9% conv.
navy blue king comforter10K/yr -18.8%1.1% conv.
california king comforter set blue9K/yr -37.9%0.1% conv.
blue california king comforter set9K/yr -30.6%0.1% conv.

All search terms

Top navy blue comforter king size products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HYMOKEGE Navy Blue King Size Comforter Set Seersucker 7 Pieces All Season Luxury Bed in a Bag for Bedroom Bedding Set with Comforters Sheets Pillowcases & Shams

HYMOKEGE$52.204.5★10,726 rev

CozyLux King Size Comforter Set Navy Blue 3 Pieces Lightweight Down Alternative Quilted Bedding Sets All Season Soft Breathable Solid Comforter with 2 Pillowcases Soft Luxury Bed Set for Home

CozyLux$39.694.5★5,298 rev

Loves cabin King Size Quilt Set Navy Blue Bedspreads - Soft Bed Summer Lightweight Bedspread Comforter - Modern Style Coin Pattern Coverlet for All Season - 3 Pieces (1 Quilt 2 Pillow Shams)

Love's cabin$37.374.6★21,959 rev

CozyLux King Size Comforter Set Navy Blue 7 Pieces Pintuck Bed in A Bag All Season Comforter King Size Bed Set Gift for Family Pinch Pleat Bedding Set with Comforter Sheets Pillowcases & Shams

CozyLux$55.784.6★9,763 rev

FUANNA King Size Comforter Set 7 Pieces Luxury King Comforter Set All Season Soft King Bedding Set with Lightweight Fluffy Comforter Flat Sheet Fitted Sheet Pillowcases & Pillow Shams Navy Blue

FUANNA$37.264.5★255 rev

Newest

by launch date

HIMEET King Comforter Set 3 Piece 270GSM Down Alternative Fill Oeko-TEX Certified Quilted with 8 Corner Ties All Season Bedroom Decor Bedding 1 Comforter (104x90) with 2 Pillowcases Navy Blue

HIMEET$31.0382 rev

6mo ago

Bedsure King Size Comforter Set Navy Soft Prewashed King Bedding Quilted Comforter with Circle Design Down Alternative Comforter for All Seasons 3 Pieces Bed Set with 2 Pillow Shams

Bedsure$32.83288 rev

7mo ago

CozyLux King Size Comforter Set Navy Blue 7 Pieces Pintuck Bed in A Bag All Season Comforter King Size Bed Set Gift for Family Pinch Pleat Bedding Set with Comforter Sheets Pillowcases & Shams

CozyLux$55.789,763 rev

8mo ago

MUXHOMO King Size Comforter Set All Season Ultra Soft Down Alternative Bedding - 3 Piece Lightweight Bed Set Includes 1 Comforter (104x90) and 2 Pillow Shams (20x36) Navy Blue

MUXHOMO$32.441,091 rev

9mo ago

FUANNA King Size Comforter Set 7 Pieces Luxury King Comforter Set All Season Soft King Bedding Set with Lightweight Fluffy Comforter Flat Sheet Fitted Sheet Pillowcases & Pillow Shams Navy Blue

FUANNA$37.26255 rev

10mo ago

What buyers say about navy blue comforter king size

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall17%

“So comfortable”

Soft Feel16%

“Soft and fluffy”

Quality-Overall10%

“Great quality, smooth and sleek”

Color9%

“color is accurate”

Warmth5%

“Beautiful and warm”

Size-Overall5%

“Fits on the bed perfect”

Weight Light5%

“not too light”

Value For Money5%

“Great value”

Advertised Vs Actual Product3%

“As shown”

Upholstery/Fabric Quality2%

“High quality soft fabric”

What buyers complain about

Size-Overall12%

“too big”

Color7%

“The color is off”

Quality-Overall7%

“Disappointed with the quality”

Advertised Vs Actual Product6%

“Pictures are extremely misleading”

Material Quality4%

“Very thin material too”

Thickness3%

“Its on the thicker side to me”

Comfort-Overall3%

“Not comfortable at all”

Washability3%

“difficult to wash”

Stitch/Finish/Polish2%

“Unfortunately, the blue faded and the seams started to open up”

Value For Money2%

“Cheap, no difference”

Top return reasons

Size-Overall29%

Color28%

Material Quality8%

Advertised Vs Actual Product7%

Thin4%

Quality-Overall4%