Is navy blue bathroom rugs profitable to sell on Amazon United States?

The niche generates $373K/yr across 35 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +8.3%. Flapen's verdict: Worth a look (56/100).

How competitive is the navy blue bathroom rugs niche?

24 brands and 31 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 58% of demand.

What do buyers complain about in navy blue bathroom rugs?

Top complaints mined from reviews: Size-Overall, Grip, Thickness. The return rate is 3.2%.

When does demand for navy blue bathroom rugs peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the navy blue bathroom rugs niche?

Listings span $9.03–$35.50; the average listing price is $19.59 (sweet spot $15–$100). The average incumbent carries 13,556 reviews — the moat a new listing must climb.

navy blue bathroom rugs

Worth a look

Shows a sweet-spot price point ($19.59 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Avg price

Great$19.59

avg listing price — sweet spot $15–$100

Brand share

Great58%

top-5 brand share — no brand owns this niche

Price range

Great$9.03–$35.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good$373K

$373K/yr · 588K searches

Returns

Okay3.2%

return rate — above 5% kills the launch gate

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Growth

Okay+8.3%

90-day search growth — must beat 0% to launch

Review moat

Bad13,555.57

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, navy blue bathroom rugs is a $373K/yr Amazon United States market (588K searches/yr). The top 5 brands hold 58% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 5, 2026 · scored weekly · How we score niches

navy blue bathroom rugs market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: $294K–$392K; units × avg price
Conversion rate: 3.2%
Avg BSR: #113
Page quality: 0%
Prime: 100%
Sponsored: 94%
Out of stock: 2.4%
Avg brand age: 37 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

24 flat

Sellers

Top-5 brand share

58%

Top 20: 96%

Top-5 click share

42%

Top 20: 82%

Open market

38%

H.VERSAILTEX25%
HOMEIDEAS11%
Disolla9%
Ruggnovea8%
Arotive5%
Pauwer5%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +8.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top navy blue bathroom rugs search terms

navy blue bathroom rugs183K/yr -5.4%2.1% conv.
navy bathroom rug64K/yr +23.3%2.2% conv.
navy bath mat42K/yr +50.9%2.9% conv.
navy blue bath mat37K/yr +31.9%3.2% conv.
royal blue bathroom rugs30K/yr -1.1%0.0% conv.
blue and white bathroom rug22K/yr +4.2%0.3% conv.
navy blue bathroom rug22K/yr +15.0%1.9% conv.
navy blue bathroom rug set26K/yr -25.2%1.5% conv.
dusty blue bathroom rug16K/yr +8.2%0.1% conv.
blue shower mat16K/yr +26.2%0.9% conv.

All search terms

Top navy blue bathroom rugs products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

H.VERSAILTEX Navy Blue Bath Rug Bath Mat Non Slip Bath Mats for Bathroom Floor Bathroom Rug Extra Thick Chenille Rug 17 x 24 Absorbent Soft Shaggy Washable Dry Fast Plush Rugs for Bathtubs

H.VERSAILTEX$10.734.3★24,228 rev

H.VERSAILTEX Navy Blue Bathroom Rugs 2 Piece Bath Mat Set Slip-Resistant Extra Absorbent Soft and Fluffy Striped Chenille Bath Rugs Floor Mats Dry Fast Machine Washable (20 x 32/17 x 24)

H.VERSAILTEX$24.864.3★76,030 rev

Ruggnovea Bathroom Rugs Non Slip Washable Ultra Thick Soft Microfiber Absorbent Bath Mats High Density Foam Latex Non Slip Backing Bath Rugs Fluffy Floor Carpet for Tub&Shower 24x17 Navy

Ruggnovea$15.334.4★947 rev

Arotive Bathroom Rugs Mat 24x16 Soft Absorbent Chenille Shaggy Bath Mat

Arotive$13.604.5★10,862 rev

Disolla Small Bath Mat 17x24 Inch - Chenille Navy Blue Bathroom Rug Extra Soft Absorbent Plush Shaggy Bathmat Non-Slip Machine Washable Floor Mat for Shower Tub and Sink

Disolla$9.994.4★224 rev

Newest

by launch date

Exclusivo Mezcla Bathroom Rugs Mats 17x24 Navy Blue

Exclusivo Mezcla$9.36249 rev

7mo ago

YIHOUSE Navy Blue Bathroom Rugs 17x24 Quick Dry Non Slip Bath Rug Absorbent Machine Washable Thin Bath Mat for Restroom Floor Tub Laundry Room Home Decor

YIHOUSE$12.10139 rev

8mo ago

Disolla Small Bath Mat 17x24 Inch - Chenille Navy Blue Bathroom Rug Extra Soft Absorbent Plush Shaggy Bathmat Non-Slip Machine Washable Floor Mat for Shower Tub and Sink

Disolla$9.99224 rev

11mo ago

Disolla Navy Blue Bathroom Rug 20x32 Inch - Luxury Chenille Bath Mat Thick Shaggy Plush Absorbent Rug Non-Slip Machine Washable Mats for Bathroom Floor & Decor

Disolla$18.72224 rev

11mo ago

Ruggnovea Bathroom Rugs Non Slip Washable Ultra Thick Soft Microfiber Absorbent Bath Mats High Density Foam Latex Non Slip Backing Bath Rugs Fluffy Floor Carpet for Tub&Shower 24x17 Navy

Ruggnovea$15.33947 rev

1y ago

What buyers say about navy blue bathroom rugs

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel15%

“Soft to the touch”

Quality-Overall13%

“This mat seems to be good quality”

Absorbency9%

“Good absorption”

Color8%

“Color is completely accurate”

Advertised Vs Actual Product8%

“As described”

Value For Money6%

“Very affordable”

Grip6%

“No slip”

Size-Overall5%

“Perfect RV size”

Comfort-Overall5%

“It's comfortable”

Thickness3%

“really thick mat”

What buyers complain about

Size-Overall28%

“This was not a good fit either”

Grip12%

“Doesnt grip at all”

Thickness8%

“this mat isn't thick as advertised, at all”

Quality-Overall7%

“Feels cheaply made”

Advertised Vs Actual Product5%

“False description”

Value For Money3%

“decided to go cheaper”

Absorbency3%

“not even that absorbent”

Durability2%

“its keeps coming apart”

Moist/Dry2%

“Drys easily”

Hard Feel1%

“not as soft”

Top return reasons

Size-Overall52%

Color18%

Advertised Vs Actual Product6%

Quality-Overall5%

Thickness4%

Material Quality3%

Thin2%

Grip2%

Value For Money1%

Display Colors1%

Common questions

Is navy blue bathroom rugs profitable to sell on Amazon United States?: The niche generates $373K/yr across 35 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +8.3%. Flapen's verdict: Worth a look (56/100).
How competitive is the navy blue bathroom rugs niche?: 24 brands and 31 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in navy blue bathroom rugs?: Top complaints mined from reviews: Size-Overall, Grip, Thickness. The return rate is 3.2%.
When does demand for navy blue bathroom rugs peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the navy blue bathroom rugs niche?: Listings span $9.03–$35.50; the average listing price is $19.59 (sweet spot $15–$100). The average incumbent carries 13,556 reviews — the moat a new listing must climb.