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Navy Blue Balloons

Fail

Prices span $5.06–$12.21, mostly outside the sweet spot, so Navy Blue Balloons is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$198K/yr276K searches / yr
90-day growth
+47.7%search demand this quarter
Competition
50%top-5 click share · 14 brands · 20 sellers

Flapen Score

Navy Blue Balloons against its category

The dotted line is the Home & Kitchen average. Past it, Navy Blue Balloons is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Navy Blue Balloons market on Amazon at a glance

Shoppers on Amazon United States searched for Navy Blue Balloons 276K times last year and spent an estimated $198K. The top 5 brands take 84% of clicks. Demand peaks in May–Jun. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 276K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +47.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $198K a year.

Searches, last 12 months
276K
Growth, 90 days vs prior 90
+47.7%
Conversion, latest week
9.2%
Market size, estimated
$198Ka year
Peak month
May3.0× the quietest month
Top search term
navy blue balloons133K searches a year

02 · Price

A sale here is worth $7.84.

Listings sell for $7.84 on average, from $5.06 to $12.21. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At $7.84 that is $6K to $8K a year per listing.

Average price
$7.84under the $15 to $100 sweet spot
Price range
$5.06–$12.21
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
$6K–$8K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #108 within Balloons. It carries 6,310 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#108in Balloons
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
6,310per listing
Listings tracked
28

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Navy Blue Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

20

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

50%

Top 20: 92%

Open market

13%

  • Brand 144%
  • Brand 218%
  • Brand 311%
  • Brand 46%
  • Brand 55%
  • Brand 63%
  • Open — no brand owns it (8 brands, 13%)

Demand

Navy Blue Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 3.0×

Search terms

Top Navy Blue Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • navy blue balloons133K/yr
  • navy balloons48K/yr
  • dark blue balloons38K/yr
  • globos azul marino13K/yr
  • navy blue balloons 12 inch7K/yr
  • metallic navy blue balloons7K/yr
  • navy blue ballons5K/yr
  • navy blue latex balloons3K/yr
  • navy blue balloon4K/yr
  • navy blue metallic balloons4K/yr

Reviews and returns

What reviews say buyers love and hate about Navy Blue Balloons

We read the reviews and the return reasons for every product selling here.

41%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Inflation/Deflation”
3.3%of orders come back
“Balloons had holes or popped when blowing up”
A buyer, on “Inflation/Deflation”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Navy Blue Balloons questions

Answered from the same tracked data.