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Navy Bed Skirt

Fail

Shoppers spend an estimated $34K a year here, so Navy Bed Skirt is a Fail.

Flapen Score
40
40 / 100
Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 49
Market size
$34K/yr40K searches / yr
90-day growth
+34.2%search demand this quarter
Competition
75%top-5 click share · 9 brands · 13 sellers

Flapen Score

Navy Bed Skirt against its category

The dotted line is the Home & Kitchen average. Past it, Navy Bed Skirt is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Navy Bed Skirt market on Amazon at a glance

Shoppers on Amazon United States searched for Navy Bed Skirt 40K times last year and spent an estimated $34K. The top 5 brands take 91% of clicks. Demand peaks in Jul–Aug. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
+34.2%
Conversion, latest week
4.9%
Market size, estimated
$34Ka year
Peak month
August1.5× the quietest month
Top search term
blue bed skirt12K searches a year

02 · Price

A sale here is worth $17.32.

Listings sell for $17.32 on average, from $9.96 to $32.95. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At $17.32 that is $2K to $4K a year per listing.

Average price
$17.32inside the $15 to $100 sweet spot
Price range
$9.96–$32.95
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
4.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #54 within Bed Skirts. It carries 23,817 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#54in Bed Skirts
Average rating
4.38 starsAmazon United States average 4.42 stars
Average reviews
23,817per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Navy Bed Skirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

9 rising

Sellers

13

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

6%

  • Brand 148%
  • Brand 217%
  • Brand 311%
  • Brand 48%
  • Brand 56%
  • Brand 63%
  • Open — no brand owns it (3 brands, 6%)

Demand

Navy Bed Skirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 1.5×

Search terms

Top Navy Bed Skirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • blue bed skirt12K/yr
  • navy blue bed skirt9K/yr
  • navy bed skirt9K/yr
  • navy bed skirt queen4K/yr
  • navy blue queen bed skirt3K/yr
  • navy queen bed skirt3K/yr
  • navy blue bed skirt queen size250/yr

Reviews and returns

What reviews say buyers love and hate about Navy Bed Skirt

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
28%of negative reviews mention “Size-Overall”
4.0%of orders come back
“Way too small”
A buyer, on “Size-Overall”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Navy Bed Skirt questions

Answered from the same tracked data.