Is navy bed skirt profitable to sell on Amazon United States?

The niche generates $34K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +34.2%. Flapen's verdict: Skip it (40/100).

How competitive is the navy bed skirt niche?

9 brands and 13 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in navy bed skirt?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Frame Quality. The return rate is 4.0%.

When does demand for navy bed skirt peak?

Demand peaks in Jul–Aug; the busiest month runs 1.5× the quietest.

What does it cost to enter the navy bed skirt niche?

Listings span $9.96–$32.95; the average listing price is $17.32 (sweet spot $15–$100). The average incumbent carries 23,817 reviews — the moat a new listing must climb.

navy bed skirt

Skip it

A small market ($34K/yr) — this niche doesn't clear our bar today.

Avg price

Great$17.32

avg listing price — sweet spot $15–$100

Price range

Great$9.96–$32.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Growth

Good+34.2%

90-day search growth — must beat 0% to launch

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Brand share

Bad91%

top-5 brand share — brand-locked demand

Competition

Bad75%

top-5 click share — a locked-up shelf

Review moat

Bad23,817.07

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$34K

$34K/yr · 40K searches

According to Flapen's Amazon United States niche tracking, navy bed skirt is a $34K/yr Amazon United States market (40K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 40/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

navy bed skirt market data

Units sold / yr: 2K–3K; avg 100–250/product
Revenue / yr: $35K–$43K; units × avg price
Conversion rate: 4.9%
Avg BSR: #54
Page quality: 0%
Prime: 100%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 70 months
Avg seller age: 180 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

Amazon Basics48%
Utopia Bedding17%
CGK Unlimited11%
MEILA8%
Fancy Linen6%
Moonsea3%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +34.2% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 1.5×

Open Trend

Top navy bed skirt search terms

blue bed skirt12K/yr +45.1%0.7% conv.
navy blue bed skirt9K/yr +32.9%3.7% conv.
navy bed skirt9K/yr +25.8%2.9% conv.
navy bed skirt queen4K/yr +39.8%8.5% conv.
navy blue queen bed skirt3K/yr +37.5%8.4% conv.
navy queen bed skirt3K/yr +11.2%10.7% conv.
navy blue bed skirt queen size250/yr +56.1%11.2% conv.

All search terms

Top navy bed skirt products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Basics Lightweight Pleated Bed Skirt Fade Resistant Wrinkle Resistant Machine Washable Queen Navy Blue

Amazon Basics$12.154.4★50,223 rev

Amazon Basics Lightweight Ruffled Bed Skirt Classic Style Machine Washable Fade and Wrinkle Resistant 100% Microfiber with 16 Drop Queen Navy Blue

Amazon Basics$12.284.6★30,383 rev

Utopia Bedding Full Bed Skirt - Soft Quadruple Pleated Ruffle - Easy Fit with 16 Inch Tailored Drop - Hotel Quality Shrinkage and Fade Resistant Navy

Utopia Bedding$9.964.4★44,560 rev

MEILA Wrap Around Bed Skirt Three Fabric Sides Elastic Dust Ruffled 16 Inch Tailored Drop Easy to Install Fade Resistant-Navy Blue Queen/King

MEILA$14.824.4★27,851 rev

Fancy Collection Easy Care Tailored Microfiber Bed Skirt Solid New (Queen Navy Blue)

Fancy Linen$11.024.4★4,232 rev

Newest

by launch date

Queen Size Bed Skirt 16 Inch Drop Wrap Around Dust Ruffle with Elastic Band Wrinkle & Fade Resistant Conceals Under Bed Storage Navy Blue

Moonsea$14.2313 rev

5mo ago

RIMELA Queen Size Ruffle Bed Skirt 15 Inch Drop - Light Blue Double Layered Wrap Around Dust Ruffle Romantic Cute Design Bedskirt with High-Density Fabric Soft Stretchy Easy Install for Queen Bed

RIMELA$18.97401 rev

1y ago

Wrap Around Dust Ruffle Bed Skirt Queen Size Beds - 12 Inch Drop Sky Blue

CGK Unlimited$23.2319,740 rev

1y ago

Wrap Around Dust Ruffle Bed Skirt Queen Size - 12 Inch Drop Navy Blue

CGK Unlimited$23.3519,740 rev

5y ago

Wrap Around Dust Ruffle Bed Skirt Queen Size - 15 Inch Drop Navy Blue

CGK Unlimited$25.4519,740 rev

5y ago

What buyers say about navy bed skirt

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“They fit my Queen size bed perfectly”

Quality-Overall19%

“Decent quality and easy to install”

Advertised Vs Actual Product12%

“Just as advertised”

Ease Of Use10%

“Easy peasy”

Color10%

“Good color”

Assembly/Installation7%

“Easy to Install”

Value For Money4%

“Good price and fit my queen bed”

Design-Overall3%

“Looks Good”

Stitch/Finish/Polish2%

“Looks great with the bed cover that is quilted looking”

Sleep Quality2%

“Easy to put on the bed”

What buyers complain about

Size-Overall28%

“Way too small”

Quality-Overall15%

“Poor quality bedskirt”

Frame Quality9%

“Also wont lay over some frames well”

Thin9%

“The material is very thin”

Color9%

“Navy color actually looks more like deep turquoise to me which is ok because I have a khaki bedspread that makes it look more navy”

Material Quality3%

“Very thin polyester so it slides all over as you're are trying to keep on boxspring whilst putting mattress back on”

Functionality-Overall3%

“it does not work that well”

Ease Of Use3%

“Very difficult to get around the Box mattress and stay”

Unsustainable Design3%

“It's really not not designed well nor easy to use”

Upholstery/Fabric Quality3%

“Cheap fabric”

Top return reasons

Color43%

Size-Overall29%

Advertised Vs Actual Product5%

Display Colors4%

Quality-Overall3%