Nautical Bath Towels

Shoppers searched for this 234K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months

234K

Growth, 90 days vs prior 90

+31.5%

Conversion, latest week

2.0%

Market size, estimated

$92Ka year

Peak month

June2.0× the quietest month

Top search term

coastal hand towels for bathroom27K searches a year

Listings sell for $19.25 on average, from $4.03 to $48.69. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $19.25 that is $0 to $2K a year per listing.

Average price

$19.25inside the $15 to $100 sweet spot

Price range

$4.03–$48.69

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.3%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #567 within Towels. It carries 915 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

99%

Out of stock, average day

3.6%

Average rank

#567in Towels

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

915per listing

Listings tracked

119

39 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

39

Successful launches

3Amazon's first-year sales bar

Average brand age

30 months