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Nativity Accessories

Fail

The top 5 brands take 100% of clicks, so Nativity Accessories is a Fail.

Flapen Score
37
37 / 100
Ranks 9,707 of 11,240 Home & Kitchen niches · −12 vs the category median of 49
Market size
$344K/yr162K searches / yr
90-day growth
-35.6%search demand this quarter
Competition
43%top-5 click share · 2 brands · 11 sellers

Flapen Score

Nativity Accessories against its category

The dotted line is the Home & Kitchen average. Past it, Nativity Accessories is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nativity Accessories market on Amazon at a glance

Shoppers on Amazon United States searched for Nativity Accessories 162K times last year and spent an estimated $344K. All 2 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 162K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -35.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $344K a year.

Searches, last 12 months
162K
Growth, 90 days vs prior 90
-35.6%
Conversion, latest week
2.0%
Market size, estimated
$344Ka year
Peak month
December39.2× the quietest month
Top search term
fontanini24K searches a year

02 · Price

A sale here is worth $107.50.

Listings sell for $107.50 on average, from $20.97 to $491.58. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $107.50 that is $0 to $11K a year per listing.

Average price
$107.50above the $15 to $100 sweet spot
Price range
$20.97–$491.58
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$11K
Returns
3.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

48% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.9% of listings are out of stock. The average listing ranks #14,894 within Collectible Figurines. It carries 192 reviews at 4.73 stars, so a new listing needs social proof before a better product.

Sponsored listings
48%
Prime listings
88%
Out of stock, average day
8.9%
Average rank
#14,894in Collectible Figurines
Average rating
4.73 starsAmazon United States average 4.42 stars
Average reviews
192per listing
Listings tracked
25

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
80 months

Products

Top Nativity Accessories products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

43%

Top 20: 95%

Open market

0%

  • Brand 174%
  • Brand 226%

Demand

Nativity Accessories search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KPrime Day '25Spike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 39.2×

Search terms

Top Nativity Accessories search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • fontanini24K/yr
  • fontanini 5 inch figurines57K/yr
  • fontanini nativity set30K/yr
  • fontanini nativity13K/yr
  • fontanini 5 inch6K/yr
  • drummer boy ornament4K/yr
  • fontini nativity sets & figures6K/yr
  • fontanini nativity figures4K/yr
  • little drummer boy ornament7K/yr
  • fontanini figurines7K/yr

Reviews and returns

What reviews say buyers love and hate about Nativity Accessories

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Balance/Stability”
3.6%of orders come back
“Beautiful stable just broken”
A buyer, on “Balance/Stability”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Nativity Accessories questions

Answered from the same tracked data.