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National Girlfriend Day

Fail

Shoppers spend an estimated $1K a year here, so National Girlfriend Day is a Fail.

Filters Trending
Flapen Score
34
34 / 100
Ranks 10,237 of 11,240 Home & Kitchen niches · −15 vs the category median of 49
Market size
$1K/yr14K searches / yr
90-day growth
+287.7%search demand this quarter
Competition
100%top-5 click share · 3 brands · 6 sellers

Flapen Score

National Girlfriend Day against its category

The dotted line is the Home & Kitchen average. Past it, National Girlfriend Day is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The National Girlfriend Day market on Amazon at a glance

Shoppers on Amazon United States searched for National Girlfriend Day 14K times last year and spent an estimated $1K. All 3 brands take every click. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 14K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +287.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1K a year.

Searches, last 12 months
14K
Growth, 90 days vs prior 90
+287.7%
Conversion, latest week
0.7%
Market size, estimated
$1Ka year
Top search term
national girlfriend day gifts8K searches a year

02 · Price

A sale here is worth $16.06.

Listings sell for $16.06 on average, from $6.00 to $27.94. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $16.06 that is $0 to $2K a year per listing.

Average price
$16.06inside the $15 to $100 sweet spot
Price range
$6.00–$27.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #55 within Wearable Blankets. It carries 9,045 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
14.2%
Average rank
#55in Wearable Blankets
Average rating
4.77 starsAmazon United States average 4.42 stars
Average reviews
9,045per listing
Listings tracked
3

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top National Girlfriend Day products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 171%
  • Brand 218%
  • Brand 311%
  • Open — no brand owns it (0%)

Demand

National Girlfriend Day search demand

Weekly searches over the year. Pick a range.

7K5KSpike '25Oct '24Jul '25Aug '25Sep '25Oct '25Feb '26Jun '26

Reviews and returns

What reviews say buyers love and hate about National Girlfriend Day

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
39%of negative reviews mention “Size-Overall”
1.6%of orders come back
“Others complained about the size”
A buyer, on “Size-Overall”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common National Girlfriend Day questions

Answered from the same tracked data.