Is naruto birthday party supplies profitable to sell on Amazon United States?

The niche generates $61K/yr across 33 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (45/100).

How competitive is the naruto birthday party supplies niche?

22 brands and 80 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 66% of demand.

What do buyers complain about in naruto birthday party supplies?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Smell. The return rate is 1.7%.

When does demand for naruto birthday party supplies peak?

Demand peaks in Aug–Sep; the busiest month runs 1.9× the quietest.

What does it cost to enter the naruto birthday party supplies niche?

Listings span $6.54–$24.30; the average listing price is $13.70 (sweet spot $15–$100). The average incumbent carries 729 reviews — the moat a new listing must climb.

naruto birthday party supplies

Skip it

A small market ($61K/yr) — this niche doesn't clear our bar today.

Returns

Great1.7%

return rate — above 5% kills the launch gate

Review moat

Good728.58

avg incumbent reviews — the moat a new listing must climb

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Brand share

Good66%

top-5 brand share — brands hold most of the demand

Avg price

Good$13.70

avg listing price — sweet spot $15–$100

Price range

Good$6.54–$24.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-1.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad$61K

$61K/yr · 189K searches

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, naruto birthday party supplies is a $61K/yr Amazon United States market (189K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 45/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

naruto birthday party supplies market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $41K–$55K; units × avg price
Conversion rate: 2.4%
Avg BSR: #4,656
Page quality: 0%
Prime: 97%
Sponsored: 73%
Out of stock: 9.4%
Avg brand age: 28 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

66%

Top 20: 99%

Top-5 click share

45%

Top 20: 86%

Open market

28%

Amscan16%
AI PARTY15%
Naruto13%
ISWAYSTORE13%
Senliart9%
Nintendo6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.8% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 1.9×

Open Trend

Top naruto birthday party supplies search terms

naruto birthday decorations92K/yr -5.1%1.3% conv.
naruto party decorations31K/yr +0.9%1.2% conv.
naruto birthday15K/yr +15.6%1.6% conv.
naruto decorations12K/yr +30.1%0.9% conv.
naruto balloons8K/yr +7.3%0.3% conv.
naruto birthday party supplies13K/yr -31.0%1.1% conv.
naruto party6K/yr -2.1%1.7% conv.
naruto party supplies7K/yr -19.9%1.2% conv.
naruto backdrop5K/yr +17.3%0.3% conv.

All search terms

Top naruto birthday party supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Birthday Party Supplies Set Includes Happy Banner - Cake&Cupcake Toppers - 24 Latex Balloons for Kids Theme Birthday Party Decoration

AI PARTY$20.484.7★280 rev

Naruto Treat Boxes Set for Celebrations - Bundle with 12 Party Favor Boxes and 12 Mini Posters for Birthdays Prizes Plus Stickers More | Naruto Party Favors for Boys Girls

Naruto$17.964.9★20 rev

Cartoon Theme Birthday Party Supplies Decorations Including Banner Backdrop Hanging Swirls Tablecloth Balloons Cake Toppers Plates Forks Knives Spoons for Birthday Party

ISWAYSTORE$21.254.8★99 rev

40pack Anime Birthday Party Supplies Blue and Orange Plates and Napkins Supplies for Baby Shower Decorations Anime Birthday Party Decorations

Senliart$11.764.7★17 rev

Multicolor Naruto Plastic Table Cover (54 x 96) Pack of 1 - Perfect for Birthdays & Kids Parties

Amscan$12.634.7★86 rev

Newest

by launch date

Senliart 2pcs Anime Tablecloth Party Supplies Disposable Ninja Tablecover 86.6 x 51.1 Blue and Orange Party Decorations for Baby Shower Rectangle Anime Table Covers Decorations

Senliart$10.132 rev

4mo ago

50 PCS Stranger Party Supplies Birthday Decorations Set Includes Banner Balloons Hanging Swirls Cake Cupcake Toppers Tablecloth for Boys Girls Theme Party

Teeo Deeo$21.8657 rev

7mo ago

Anime Theme Birthday Banner Cake Topper Latex Balloons Purple

karg$14.8620 rev

8mo ago

Naruto Treat Boxes Set for Celebrations - Bundle with 12 Party Favor Boxes and 12 Mini Posters for Birthdays Prizes Plus Stickers More | Naruto Party Favors for Boys Girls

Naruto$17.9620 rev

9mo ago

Orange and Blue Balloons with Star Foil Balloons Orange Dark Royal Light Blue Confetti Latex Balloons for Boy Girl Birthday Party Decorations Baby Shower Graduation Backdrop

FunHot$9.10175 rev

11mo ago

What buyers say about naruto birthday party supplies

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“this is a quality candle”

Value For Money13%

“Great value”

Gifting Purpose6%

“Good gift for my son”

Advertised Vs Actual Product6%

“Everything was as pictured”

Size-Overall5%

“Perfect size”

Color5%

“The colors are bright”

Design-Overall4%

“The design is cute”

Ease Of Use4%

“it was very easy”

Fun/Entertainment Experience3%

“add a fun touch to any celebration”

Assembly/Installation3%

“Everything was easy to set up”

What buyers complain about

Size-Overall24%

“Small”

Quality-Overall13%

“Not the highest quality set”

Smell8%

“Chemically smell”

Value For Money5%

“the value is garbage for $25”

Assembly/Installation3%

“I spent hours putting this crap together”

Fun/Entertainment Experience3%

“That wasn't fun”

Ease Of Use3%

“It wasnt easy to take them out of the book it came it”

Color3%

“But I am taking away one star because the colors in the decorations were very dull”

Inflation/Deflation3%

“The balloons were deflated within HOURS”

Thickness2%

“Very thin be carful when separating them”

Top return reasons

Size-Overall28%

Advertised Vs Actual Product25%

Value For Money13%

Color9%

Quality-Overall8%

Defective Material/Parts4%

Gifting Purpose2%

Product Condition2%

Smell1%

Design-Overall1%

Common questions

Is naruto birthday party supplies profitable to sell on Amazon United States?: The niche generates $61K/yr across 33 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -1.8%. Flapen's verdict: Skip it (45/100).
How competitive is the naruto birthday party supplies niche?: 22 brands and 80 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 66% of demand.
What do buyers complain about in naruto birthday party supplies?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Smell. The return rate is 1.7%.
When does demand for naruto birthday party supplies peak?: Demand peaks in Aug–Sep; the busiest month runs 1.9× the quietest.
What does it cost to enter the naruto birthday party supplies niche?: Listings span $6.54–$24.30; the average listing price is $13.70 (sweet spot $15–$100). The average incumbent carries 729 reviews — the moat a new listing must climb.