Nag Champa Incense
FailThe top 5 brands take 100% of clicks, so Nag Champa Incense is a Fail.
- Flapen Score
- 42 / 100Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 4942
- Market size
- $857K/yr459K searches / yr
- 90-day growth
- +3.0%search demand this quarter
- Competition
- 90%top-5 click share · 2 brands · 43 sellers
Flapen Score
Nag Champa Incense against its category
The dotted line is the Home & Kitchen average. Past it, Nag Champa Incense is stronger. Inside it, weaker.
Market
The Nag Champa Incense market on Amazon at a glance
Shoppers on Amazon United States searched for Nag Champa Incense 459K times last year and spent an estimated $857K. All 2 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 16.9% of those searches ended in a purchase.
Shoppers searched for this 459K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $857K a year.
- Searches, last 12 months
- 459K
- Growth, 90 days vs prior 90
- +3.0%
- Conversion, latest week
- 16.9%
- Market size, estimated
- $857Ka year
- Peak month
- December1.3× the quietest month
- Top search term
- nag champa incense sticks221K searches a year
02 · Price
A sale here is worth $11.03.
Listings sell for $11.03 on average, from $5.11 to $16.23. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 10,000 to 12,500 of them. At $11.03 that is $110K to $138K a year per listing.
- Average price
- $11.03under the $15 to $100 sweet spot
- Price range
- $5.11–$16.23
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- $110K–$138K
- Returns
- 0.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Home Fragrance. It carries 13,683 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 25%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #41in Home Fragrance
- Average rating
- 4.68 starsAmazon United States average 4.42 stars
- Average reviews
- 13,683per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Nag Champa Incense products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
43
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Brand 193%
- Brand 27%
- Open — no brand owns it (0%)
Demand
Nag Champa Incense search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Nag Champa Incense search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- nag champa incense sticks221K/yr
- nag champa134K/yr
- nag champa incense45K/yr
- incense nag champa11K/yr
- champa18K/yr
- nagchampa incense stick8K/yr
- incense sticks nag champa8K/yr
- satya nag champa4K/yr
- satya nag champa incense sticks4K/yr
- nagchampa4K/yr
Reviews and returns
What reviews say buyers love and hate about Nag Champa Incense
We read the reviews and the return reasons for every product selling here.
“Awful smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nag Champa Incense questions
Answered from the same tracked data.









