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Nag Champa Incense

Fail

The top 5 brands take 100% of clicks, so Nag Champa Incense is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$857K/yr459K searches / yr
90-day growth
+3.0%search demand this quarter
Competition
90%top-5 click share · 2 brands · 43 sellers

Flapen Score

Nag Champa Incense against its category

The dotted line is the Home & Kitchen average. Past it, Nag Champa Incense is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nag Champa Incense market on Amazon at a glance

Shoppers on Amazon United States searched for Nag Champa Incense 459K times last year and spent an estimated $857K. All 2 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 16.9% of those searches ended in a purchase.

Shoppers searched for this 459K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 16.9% of those searches ended in a purchase. Searches in the last 90 days moved +3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $857K a year.

Searches, last 12 months
459K
Growth, 90 days vs prior 90
+3.0%
Conversion, latest week
16.9%
Market size, estimated
$857Ka year
Peak month
December1.3× the quietest month
Top search term
nag champa incense sticks221K searches a year

02 · Price

A sale here is worth $11.03.

Listings sell for $11.03 on average, from $5.11 to $16.23. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 10,000 to 12,500 of them. At $11.03 that is $110K to $138K a year per listing.

Average price
$11.03under the $15 to $100 sweet spot
Price range
$5.11–$16.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
80K–100K
Units per listing a year
10,000–12,500
Revenue per listing a year
$110K–$138K
Returns
0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Home Fragrance. It carries 13,683 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#41in Home Fragrance
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
13,683per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 79 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
79 months

Products

Top Nag Champa Incense products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

43

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Brand 193%
  • Brand 27%
  • Open — no brand owns it (0%)

Demand

Nag Champa Incense search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KBlack Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Nag Champa Incense search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nag champa incense sticks221K/yr
  • nag champa134K/yr
  • nag champa incense45K/yr
  • incense nag champa11K/yr
  • champa18K/yr
  • nagchampa incense stick8K/yr
  • incense sticks nag champa8K/yr
  • satya nag champa4K/yr
  • satya nag champa incense sticks4K/yr
  • nagchampa4K/yr

Reviews and returns

What reviews say buyers love and hate about Nag Champa Incense

We read the reviews and the return reasons for every product selling here.

57%of positive reviews mention “Smell”
51%of negative reviews mention “Smell”
0.5%of orders come back
“Awful smell”
A buyer, on “Smell”51% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Nag Champa Incense questions

Answered from the same tracked data.