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Myrrh Resin

Maybe

An estimated 0.7% of orders come back. But demand is soft, at -21.3% this quarter, so Myrrh Resin is a Maybe.

Flapen Score
57
57 / 100
Top 16% of 11,240 Home & Kitchen niches · +8 vs the category median of 49
Market size
$165K/yr182K searches / yr
90-day growth
-21.3%search demand this quarter
Competition
54%top-5 click share · 18 brands · 31 sellers

Flapen Score

Myrrh Resin against its category

The dotted line is the Home & Kitchen average. Past it, Myrrh Resin is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Myrrh Resin market on Amazon at a glance

Shoppers on Amazon United States searched for Myrrh Resin 182K times last year and spent an estimated $165K. The top 5 brands take 70% of clicks. Demand peaks in Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 4.8% of those searches ended in a purchase.

Shoppers searched for this 182K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $165K a year.

Searches, last 12 months
182K
Growth, 90 days vs prior 90
-21.3%
Conversion, latest week
4.8%
Market size, estimated
$165Ka year
Peak month
December1.7× the quietest month
Top search term
myrrh resin114K searches a year

02 · Price

A sale here is worth $19.02.

Listings sell for $19.02 on average, from $8.21 to $47.43. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $19.02 that is $5K to $10K a year per listing.

Average price
$19.02inside the $15 to $100 sweet spot
Price range
$8.21–$47.43
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 19.7% of listings are out of stock. The average listing ranks #1,003 within Home Fragrance. It carries 314 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
85%
Out of stock, average day
19.7%
Average rank
#1,003in Home Fragrance
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
314per listing
Listings tracked
27

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Myrrh Resin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 rising

Sellers

31

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

22%

  • Brand 117%
  • Brand 216%
  • Brand 316%
  • Brand 411%
  • Brand 510%
  • Brand 69%

Demand

Myrrh Resin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Myrrh Resin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • myrrh resin114K/yr
  • myrrh resin organic56K/yr
  • organic myrrh resin8K/yr
  • myrrh gum resin3K/yr

Reviews and returns

What reviews say buyers love and hate about Myrrh Resin

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Quality-Overall”
51%of negative reviews mention “Smell”
0.7%of orders come back
“Bad smell”
A buyer, on “Smell”51% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Myrrh Resin questions

Answered from the same tracked data.