Is myrrh resin profitable to sell on Amazon United States?

The niche generates $165K/yr across 27 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Worth a look (57/100).

How competitive is the myrrh resin niche?

18 brands and 31 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 70% of demand.

What do buyers complain about in myrrh resin?

Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.7%.

When does demand for myrrh resin peak?

Demand peaks in Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the myrrh resin niche?

Listings span $8.21–$47.43; the average listing price is $19.02 (sweet spot $15–$100). The average incumbent carries 314 reviews — the moat a new listing must climb.

myrrh resin

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$19.02

avg listing price — sweet spot $15–$100

Review moat

Great313.7

avg incumbent reviews — the moat a new listing must climb

Price range

Great$8.21–$47.43

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$165K

$165K/yr · 182K searches

Growth

Bad-21.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United States niche tracking, myrrh resin is a $165K/yr Amazon United States market (182K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Dec. Verdict: Worth a look — 57/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

myrrh resin market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: $152K–$190K; units × avg price
Conversion rate: 4.8%
Avg BSR: #1,003
Page quality: 0%
Prime: 85%
Sponsored: 93%
Out of stock: 19.7%
Avg brand age: 64 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 rising

Sellers

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

22%

Emir&Odin17%
TRUMIRI16%
Igneous Products16%
Qicai Xiaolu11%
Aromatics International10%
Starwest Botanicals9%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.3% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.7×

Open Trend

Top myrrh resin search terms

myrrh resin114K/yr -17.1%4.9% conv.
myrrh resin organic56K/yr -26.0%4.1% conv.
organic myrrh resin8K/yr -32.2%4.3% conv.
myrrh gum resin3K/yr -44.3%4.5% conv.

All search terms

Top myrrh resin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Myrrh Resin Incense - Mirra - Natural Tree Gum Sap - 30g Pack

TRUMIRI$8.214.5★298 rev

Myrrh Incense (113.4 Grams (4 oz))

Igneous Products$17.804.3★1,456 rev

Myrrh Gum Myrrh Pure Tree %100 Natural (170 Grams 6 Ounces)

Emir&Odin$18.624.3★67 rev

Aromatics International Myrrh Resin 4oz Raw Natural Golden Chunks from Somaliland - Organic Botanical Resin for Incense Meditation Rituals & Aromatherapy

Aromatics International$24.034.5★125 rev

Qicai Xiaolu Premium Myrrh Resin 100% Natural Somalian Incense Resin for Meditation Relaxation Spiritual Rituals Home Fragrance 40g/150g40g

Qicai Xiaolu$14.233.9★182 rev

Newest

by launch date

XIANGSAIXUE Premium Myrrh Resin Tears Natural Resin Incense for Meditation Aromatherapy & Spiritual Rituals Home Fragrance 30g / 130g / Frankincense50g + Myrrh50g (Myrrh 30g)

XIANGSAIXUE$12.9719 rev

3mo ago

XIANGSAIXUE Premium Myrrh Resin Tears Natural Resin Incense for Meditation Aromatherapy & Spiritual Rituals Home Fragrance 30g / 130g / Frankincense50g + Myrrh50g (Myrrh 50g + Frankincense 50g)

XIANGSAIXUE$18.5619 rev

3mo ago

(Myrrh Gum 50 Grams) 100% Natural Tree Gum for Incense

Emir&Odin$9.9813 rev

4mo ago

(Myrrh and Frankincense Mixed) 5 oz 142 Grams 100% Natural Tree Gum for Incense

Emir&Odin$19.8413 rev

5mo ago

Premium Ethiopian Myrrh Resin - Natural Highland Commiphora Myrrha from Aksum Ethiopia - Grade A Hand Harvested Myrrh - Net Weight 4.5 Ounces

WayOfScents$20.509 rev

5mo ago

What buyers say about myrrh resin

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall32%

“Exceptional products”

Smell30%

“Clean smells”

Value For Money8%

“Great for price”

Advertised Vs Actual Product7%

“As advertised”

Gifting Purpose4%

“The free added gifts were a bonus”

Material Quality2%

“Real quality resin”

Ease Of Use2%

“Very easy to use”

Oral Hygiene1%

“myrrh-good for gums”

Size-Overall1%

“fit as expected”

Ease Of Cleaning1%

“Good for cleaning the home of evil”

What buyers complain about

Smell51%

“Bad smell”

Value For Money9%

“This is not a good value”

Size-Overall7%

“They short their bags”

Quality-Overall5%

“Poor quality”

Flammable4%

“the lower grade burns”

Advertised Vs Actual Product2%

“Material different from description”

Taste-Overall2%

“does not really have a noticable taste”

Vegan/Organic1%

“The Myrrh is not organic”

Hard Feel1%

“it is hard as a rock with a big warning saying do not consume I will not be purchasing again”

Material Quality1%

“Not the best quality resin”

Top return reasons

Smell40%

Advertised Vs Actual Product19%

Size-Overall12%

Material Quality5%

Value For Money5%

Quality-Overall5%

Functionality-Overall3%

Flammable3%

Defective Material/Parts2%

Product Condition2%

Common questions

Is myrrh resin profitable to sell on Amazon United States?: The niche generates $165K/yr across 27 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is -21.3%. Flapen's verdict: Worth a look (57/100).
How competitive is the myrrh resin niche?: 18 brands and 31 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 70% of demand.
What do buyers complain about in myrrh resin?: Top complaints mined from reviews: Smell, Value For Money, Size-Overall. The return rate is 0.7%.
When does demand for myrrh resin peak?: Demand peaks in Dec; the busiest month runs 1.7× the quietest.
What does it cost to enter the myrrh resin niche?: Listings span $8.21–$47.43; the average listing price is $19.02 (sweet spot $15–$100). The average incumbent carries 314 reviews — the moat a new listing must climb.