Is myrrh powder profitable to sell on Amazon United States?

The niche generates $46K/yr across 17 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -35.9%. Flapen's verdict: Skip it (44/100).

How competitive is the myrrh powder niche?

14 brands and 40 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in myrrh powder?

Top complaints mined from reviews: Smell, Value For Money, Ease Of Use. The return rate is 0.4%.

When does demand for myrrh powder peak?

Demand peaks in Feb–Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the myrrh powder niche?

Listings span $8.21–$36.92; the average listing price is $17.32 (sweet spot $15–$100). The average incumbent carries 718 reviews — the moat a new listing must climb.

myrrh powder

Skip it

Soft demand (-35.9% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great$17.32

avg listing price — sweet spot $15–$100

Price range

Great$8.21–$36.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good717.65

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.9%

search→purchase rate — share of searches ending in a sale

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Market size

Bad$46K

$46K/yr · 45K searches

Growth

Bad-35.9%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, myrrh powder is a $46K/yr Amazon United States market (45K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 44/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

myrrh powder market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $35K–$43K; units × avg price
Conversion rate: 5.9%
Avg BSR: #3,096
Page quality: 0%
Prime: 71%
Sponsored: 76%
Out of stock: 9.8%
Avg brand age: 74 months
Avg seller age: 166 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

20%

Starwest Botanicals28%
Emir&Odin16%
Frontier Co-op13%
Nature's Way12%
Best Botanicals5%
Nature's Answer5%

Demand & seasonality

Weekly Amazon search volume, last 77 weeks — -35.9% search growth over the last 90 days.

Peak months: Feb, Dec · busiest ÷ quietest = 1.8×

Open Trend

Top myrrh powder search terms

myrrh powder16K/yr -31.5%3.8% conv.
myrrh gum11K/yr -19.6%5.5% conv.
myrrh gum resin powder organic8K/yr -44.3%3.7% conv.
myrrh powder organic4K/yr -37.5%4.9% conv.
myrrh gum powder4K/yr -57.3%3.7% conv.
myrrh gum resin powder2K/yr -64.5%5.4% conv.

All search terms

Top myrrh powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Starwest Botanicals Myrrh Gum Resin Powder - Use for Crafts Incense & Natural Herbal Blends Crafted from Pure Tree Sap Resin Commiphora Molmol Certified Kosher Wildcrafted - 4 oz Pouch

Starwest Botanicals$22.634.5★327 rev

Myrrh Gum Myrrh Pure Tree %100 Natural (170 Grams 6 Ounces)

Emir&Odin$18.624.3★67 rev

Frontier Co-op Ground Myrrh Gum 1lb

Frontier Co-op$36.924.4★310 rev

Natures Way Myrrh Gum Tree Resin Traditional Digestive Support* 100 ct

Nature's Way$8.294.6★1,082 rev

Natures Answer Myrrh Ole-Gum-Resin | Promotes Overall Health & Well-Being | Helps Aid in Digestion & Arthritis Pain | Organic Alcohol Vegan & Kosher Certified 1oz

Nature's Answer$12.594.5★205 rev

Newest

by launch date

Dr. Sebis Tooth Powder Wildcrafted Herbal Formula with Myrrh Gum Encino & Cuachalalate Fluoride-Free Non-Toxic 1.6 oz

Dr. Sebi's Cell Food$24.052 rev

2mo ago

(Myrrh Gum 50 Grams) 100% Natural Tree Gum for Incense

Emir&Odin$9.9813 rev

4mo ago

Myrrh Gum Myrrh Pure Tree %100 Natural (170 Grams 6 Ounces)

Emir&Odin$18.6267 rev

6mo ago

7 Ounce Myrrh Extract 20:1 Extract Powder

Bright sunlight$23.781 rev

10mo ago

Pura Herba Organic Myrrh Liquid Extract - Alcohol-Free Tincture Drops | Non-GMO Vegan Gluten-Free Herbal Supplement | 2 Fl Oz | Made in USA

Pura Herba$17.74253 rev

1y ago

What buyers say about myrrh powder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Overall, it's a decent product, especially for those who enjoy the scent of myrrh,”

Smell17%

“Nice aroma”

Tooth Brightening10%

“I also has made my smile brighter”

Cleansing10%

“Makes my teeth feel clean”

Advertised Vs Actual Product7%

“As advertised”

Value For Money6%

“I think a good value for the money”

Tooth Sensitivity3%

“Great product for sensitive teeth”

Breathability3%

“super fresh breathe”

Ease Of Cleaning2%

“clean to use”

Gifting Purpose2%

“Also thanks for gift”

What buyers complain about

Smell14%

“Now it smells like crap”

Value For Money10%

“I just wasted my money”

Ease Of Use7%

“It took a few days to get used to it”

Ease Of Cleaning6%

“Doesn't seem to clean much”

Quality-Overall6%

“Garbage”

Hard Feel5%

“Hard Pass”

Color Fading/Discoloration4%

“Seems to whiten”

Taste-Overall4%

“The taste is not very strong at all”

Allergies3%

“Sensitivity”

Sensitivity-Overall3%

“Not good for sensitive mouths”

Top return reasons

Smell18%

Advertised Vs Actual Product15%

Size-Overall12%

Functionality-Overall7%

Value For Money7%

Leak-Proof7%

Defective Material/Parts5%

Material Quality3%

Comfort-Overall3%

Ingredients-Overall3%

Common questions

Is myrrh powder profitable to sell on Amazon United States?: The niche generates $46K/yr across 17 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -35.9%. Flapen's verdict: Skip it (44/100).
How competitive is the myrrh powder niche?: 14 brands and 40 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in myrrh powder?: Top complaints mined from reviews: Smell, Value For Money, Ease Of Use. The return rate is 0.4%.
When does demand for myrrh powder peak?: Demand peaks in Feb–Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the myrrh powder niche?: Listings span $8.21–$36.92; the average listing price is $17.32 (sweet spot $15–$100). The average incumbent carries 718 reviews — the moat a new listing must climb.