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Myrrh Powder

Fail

Demand is soft, at -35.9% this quarter, so Myrrh Powder is a Fail.

Flapen Score
44
44 / 100
Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 49
Market size
$46K/yr45K searches / yr
90-day growth
-35.9%search demand this quarter
Competition
68%top-5 click share · 14 brands · 40 sellers

Flapen Score

Myrrh Powder against its category

The dotted line is the Home & Kitchen average. Past it, Myrrh Powder is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Myrrh Powder market on Amazon at a glance

Shoppers on Amazon United States searched for Myrrh Powder 45K times last year and spent an estimated $46K. The top 5 brands take 74% of clicks. Demand peaks in Feb–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $46K a year.

Searches, last 12 months
45K
Growth, 90 days vs prior 90
-35.9%
Conversion, latest week
5.9%
Market size, estimated
$46Ka year
Peak month
February1.8× the quietest month
Top search term
myrrh powder16K searches a year

02 · Price

A sale here is worth $17.32.

Listings sell for $17.32 on average, from $8.21 to $36.92. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $17.32 that is $0 to $2K a year per listing.

Average price
$17.32inside the $15 to $100 sweet spot
Price range
$8.21–$36.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #3,096 within Home Fragrance. It carries 718 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
71%
Out of stock, average day
9.8%
Average rank
#3,096in Home Fragrance
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
718per listing
Listings tracked
17

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 74 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
74 months

Products

Top Myrrh Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

14 falling

Sellers

40

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

20%

  • Brand 128%
  • Brand 216%
  • Brand 313%
  • Brand 412%
  • Brand 55%
  • Brand 65%

Demand

Myrrh Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '25Spike '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Feb, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Myrrh Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • myrrh powder16K/yr
  • myrrh gum11K/yr
  • myrrh gum resin powder organic8K/yr
  • myrrh powder organic4K/yr
  • myrrh gum powder4K/yr
  • myrrh gum resin powder2K/yr

Reviews and returns

What reviews say buyers love and hate about Myrrh Powder

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Smell”
0.4%of orders come back
“Now it smells like crap”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Myrrh Powder questions

Answered from the same tracked data.