Myrrh Incense

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.7% of those searches ended in a purchase. Searches in the last 90 days moved -35.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months

66K

Growth, 90 days vs prior 90

-35.3%

Conversion, latest week

7.7%

Market size, estimated

$65Ka year

Top search term

myrrh incense22K searches a year

Listings sell for $12.97 on average, from $4.15 to $24.94. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $12.97 that is $3K to $6K a year per listing.

Average price

$12.97under the $15 to $100 sweet spot

Price range

$4.15–$24.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$3K–$6K

Returns

0.9%of orders · Amazon United States median 2.1%

65% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #257 within Home Fragrance. It carries 1,770 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

65%

Prime listings

100%

Out of stock, average day

11.8%

Average rank

#257in Home Fragrance

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

1,770per listing

Listings tracked

17

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

63 months