myrrh incense
Skip itSoft demand (-35.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.97avg listing price — sweet spot $15–$100
Price range
Okay$4.15–$24.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,769.59avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad$65K$65K/yr · 66K searches
Growth
Bad-35.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, myrrh incense is a $65K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 40/100.
Data updated Aug 2, 2026 · scored weekly · How we score niches
myrrh incense market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $52K–$65K
- units × avg price
- Conversion rate
- 7.7%
- Avg BSR
- #257
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 65%
- Out of stock
- 11.8%
- Avg brand age
- 63 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
11 flat
Sellers
39
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
10%
- HEM34%
- TRUMIRI30%
- Calmveda11%
- Qicai Xiaolu7%
- THE JERUSALEM GIFT SHOP SINCE 20045%
- Bless International3%
- Open — no brand owns it (5 brands, 10%)
Demand
Weekly Amazon search volume, last 31 weeks — -35.3% search growth over the last 90 days.Top myrrh incense search terms
- myrrh incense22K/yr
- incienso de mirra14K/yr
- mirra incense19K/yr
- myrrh incense sticks8K/yr
- incienso de mirra original3K/yr
Top myrrh incense products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
HEM Myrrh Incense Sticks - Pack of 6 - 120 count - 301g
HEM$7.284.7★2,700 rev
Myrrh Resin Incense - Mirra - Natural Tree Gum Sap - 30g Pack
TRUMIRI$8.214.5★298 rev
Calmveda Church Frankincense and Myrrh Incense - 80 Sticks Charcoal Free Handmade from Upcycled Flowers Spiritual Healing Incense
Calmveda$13.894.5★1,947 rev
Myrrh Incense Sticks - Pack of 100 Insence-Sticks - Made with Natural Non Toxic Incienso De Mirra - Scented Insense Indian Spiritual Agarbatti Inscents
TRUMIRI$8.334.8★18 rev
Qicai Xiaolu Premium Myrrh Resin 100% Natural Somalian Incense Resin for Meditation Relaxation Spiritual Rituals Home Fragrance 40g/150g40g
Qicai Xiaolu$14.233.9★182 rev
Newest
by launch date
XIANGSAIXUE Premium Myrrh Resin Tears Natural Resin Incense for Meditation Aromatherapy & Spiritual Rituals Home Fragrance 30g / 130g / Frankincense50g + Myrrh50g (Myrrh 30g)
XIANGSAIXUE$12.9719 rev
Frankincense and Myrrh Luxury Incense Sticks Christian Gifts Aromafume
Aromafume$24.49110 rev
Myrrh Incense Sticks - Pack of 100 Insence-Sticks - Made with Natural Non Toxic Incienso De Mirra - Scented Insense Indian Spiritual Agarbatti Inscents
TRUMIRI$8.3318 rev
Hosley 40 Pack Incense Sticks Myrrh Perfect for Home Meditation & Aromatherapy
Hosley$4.152 rev
Qicai Xiaolu Premium Myrrh Resin 100% Natural Somalian Incense Resin for Meditation Relaxation Spiritual Rituals Home Fragrance 40g/150g40g
Qicai Xiaolu$14.23182 rev
Trending
90-day click momentumFrankincense and Myrrh Luxury Incense Sticks Christian Gifts Aromafume
Aromafume$24.494.7★
XIANGSAIXUE Premium Myrrh Resin Tears Natural Resin Incense for Meditation Aromatherapy & Spiritual Rituals Home Fragrance 30g / 130g / Frankincense50g + Myrrh50g (Myrrh 30g)
XIANGSAIXUE$12.973.8★
Myrrh Incense (113.4 Grams (4 oz))
Igneous Products$17.804.3★
Hosley 40 Pack Incense Sticks Myrrh Perfect for Home Meditation & Aromatherapy
Hosley$4.155.0★
Myrrh Incense Sticks - Pack of 100 Insence-Sticks - Made with Natural Non Toxic Incienso De Mirra - Scented Insense Indian Spiritual Agarbatti Inscents
TRUMIRI$8.334.8★
What buyers say about myrrh incense
What buyers praise and complain about, mined from review topics.What buyers love
“Fantastic smell”
“Good quality”
“Reasonably priced”
“exceeded my expectations”
“they last a good length of time - about 30 minutes”
“It also burns well”
“Overall, Im very happy with this purchase and would definitely recommend them for personal use or as a meaningful spiritual gift”
“Beautiful supreme myŕrh resin”
“comfort into my space”
“Easy 5 Stars”
What buyers complain about
“Plastic smell”
“Bad Quality”
“it burned for a long time”
“Material different from description”
“They aren't the most expensive incense”
“Too short”
“Doesnt last as long as advertised”
“To short for comfort”
“the scent didnt resemble natural incense at all”
“I am very Sensitive to a lot”
Top return reasons
Common questions
- Is myrrh incense profitable to sell on Amazon United States?
- The niche generates $65K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -35.3%. Flapen's verdict: Skip it (40/100).
- How competitive is the myrrh incense niche?
- 11 brands and 39 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in myrrh incense?
- Top complaints mined from reviews: Smell, Quality-Overall, Flammable. The return rate is 0.9%.
- What does it cost to enter the myrrh incense niche?
- Listings span $4.15–$24.94; the average listing price is $12.97 (sweet spot $15–$100). The average incumbent carries 1,770 reviews — the moat a new listing must climb.