Is myrrh profitable to sell on Amazon United States?

The niche generates $206K/yr across 33 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -34.3%. Flapen's verdict: Worth a look (57/100).

How competitive is the myrrh niche?

29 brands and 62 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in myrrh?

Top complaints mined from reviews: Smell, Pain Relief-Overall, Value For Money. The return rate is 0.7%.

When does demand for myrrh peak?

Demand peaks in Jan–Feb–Dec; the busiest month runs 2.9× the quietest.

What does it cost to enter the myrrh niche?

Listings span $6.39–$76.67; the average listing price is $17.70 (sweet spot $15–$100). The average incumbent carries 1,958 reviews — the moat a new listing must climb.

myrrh

Worth a look

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Brand share

Great50%

top-5 brand share — no brand owns this niche

Price range

Great$6.39–$76.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$17.70

avg listing price — sweet spot $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Conversion

Good4.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,957.76

avg incumbent reviews — the moat a new listing must climb

Market size

Okay$206K

$206K/yr · 243K searches

Growth

Bad-34.3%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, myrrh is a $206K/yr Amazon United States market (243K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Worth a look — 57/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

myrrh market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: $177K–$221K; units × avg price
Conversion rate: 4.8%
Avg BSR: #688
Page quality: 0%
Prime: 94%
Sponsored: 94%
Out of stock: 6.3%
Avg brand age: 69 months
Avg seller age: 161 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

29 rising

Sellers

Top-5 brand share

50%

Top 20: 91%

Top-5 click share

47%

Top 20: 87%

Open market

44%

TRUMIRI18%
Emir&Odin12%
Qicai Xiaolu8%
Nutricost7%
Aromatics International6%
Majestic Pure6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -34.3% search growth over the last 90 days.

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.9×

Open Trend

Top myrrh search terms

myrrh141K/yr -35.6%4.7% conv.
mirra38K/yr -23.4%2.0% conv.
incienso de mirra14K/yr -43.0%2.3% conv.
mirra natural10K/yr +0.3%2.8% conv.
mirra incense19K/yr -53.5%3.1% conv.
mirra organica3K/yr -42.6%2.6% conv.
organic myrrh4K/yr -32.6%2.8% conv.
myrr4K/yr -14.5%4.0% conv.
myrhh4K/yr -39.8%6.3% conv.
myrth3K/yr -33.3%5.6% conv.

All search terms

Top myrrh products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Myrrh Resin Incense - Mirra - Natural Tree Gum Sap - 30g Pack

TRUMIRI$8.214.5★298 rev

Myrrh Gum Myrrh Pure Tree %100 Natural (170 Grams 6 Ounces)

Emir&Odin$18.624.3★67 rev

Nutricost Myrrh Extract 120 Capsules for 120 Servings Per Bottle GMO-Free

Nutricost$13.854.5★703 rev

Qicai Xiaolu Premium Myrrh Resin 100% Natural Somalian Incense Resin for Meditation Relaxation Spiritual Rituals Home Fragrance 40g/150g40g

Qicai Xiaolu$14.233.9★182 rev

Aromatics International Myrrh Resin 4oz Raw Natural Golden Chunks from Somaliland - Organic Botanical Resin for Incense Meditation Rituals & Aromatherapy

Aromatics International$24.034.5★125 rev

Newest

by launch date

XIANGSAIXUE Premium Myrrh Resin Tears Natural Resin Incense for Meditation Aromatherapy & Spiritual Rituals Home Fragrance 30g / 130g / Frankincense50g + Myrrh50g (Myrrh 30g)

XIANGSAIXUE$12.9719 rev

3mo ago

MUNUSNA Myrrh Essential Oil Aromatherapy Oil for Diffuser Skin Body Care

MUNUSNA$8.912,740 rev

4mo ago

Myrrh Gum Myrrh Pure Tree %100 Natural (170 Grams 6 Ounces)

Emir&Odin$18.6267 rev

6mo ago

Aromatics International Myrrh Resin 4oz Raw Natural Golden Chunks from Somaliland - Organic Botanical Resin for Incense Meditation Rituals & Aromatherapy

Aromatics International$24.03125 rev

1y ago

Qicai Xiaolu Premium Myrrh Resin 100% Natural Somalian Incense Resin for Meditation Relaxation Spiritual Rituals Home Fragrance 40g/150g40g

Qicai Xiaolu$14.23182 rev

1y ago

What buyers say about myrrh

What buyers praise and complain about, mined from review topics.

What buyers love

Smell37%

“Great fragrance”

Quality-Overall15%

“Exceptional products”

Value For Money7%

“Reasonably priced”

Advertised Vs Actual Product5%

“Works as advertised”

Efficiency3%

“Does the job”

Joint Pain3%

“Excellent for joints”

Inflammation2%

“Relieves pain and inflammation”

Gifting Purpose2%

“its perfect for personal use or as a meaningful gift”

Muscle Pain Relief2%

“Great for more than just muscles”

Soft Feel2%

“feels very smooth”

What buyers complain about

Smell39%

“Plastic smell”

Pain Relief-Overall5%

“No relief”

Value For Money5%

“Very costly”

Advertised Vs Actual Product5%

“False advertisement”

Size-Overall5%

“They short their bags”

Quality-Overall4%

“Trash”

Oily/Greasy3%

“Artificial bad Smell and it is hard & oily, then greasy when applied to skin”

Flammable2%

“Burns bad and release too much smoke for inside”

Functionality-Overall2%

“Fails to do the job”

Allergies2%

“I am very Sensitive to a lot”

Top return reasons

Smell48%

Advertised Vs Actual Product14%

Size-Overall6%

Functionality-Overall4%

Joint Pain3%

Value For Money3%

Quality-Overall2%

Leak-Proof2%

Material Quality2%

Oily/Greasy2%

Common questions

Is myrrh profitable to sell on Amazon United States?: The niche generates $206K/yr across 33 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -34.3%. Flapen's verdict: Worth a look (57/100).
How competitive is the myrrh niche?: 29 brands and 62 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in myrrh?: Top complaints mined from reviews: Smell, Pain Relief-Overall, Value For Money. The return rate is 0.7%.
When does demand for myrrh peak?: Demand peaks in Jan–Feb–Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the myrrh niche?: Listings span $6.39–$76.67; the average listing price is $17.70 (sweet spot $15–$100). The average incumbent carries 1,958 reviews — the moat a new listing must climb.