Mymyde Herbal Diffuser

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -54.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $150K a year.

Searches, last 12 months

97K

Growth, 90 days vs prior 90

-54.9%

Conversion, latest week

6.6%

Market size, estimated

$150Ka year

Top search term

mymyde herbal diffuser60K searches a year

Listings sell for $23.16 on average, from $11.99 to $40.90. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 3,000 to 4,000 of them. At $23.16 that is $69K to $93K a year per listing.

Average price

$23.16inside the $15 to $100 sweet spot

Price range

$11.99–$40.90

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

3,000–4,000

Revenue per listing a year

$69K–$93K

Returns

4.1%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 23.1% of listings are out of stock. The average listing ranks #1,019 within Home Fragrance. It carries 43 reviews at 3.13 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

50%

Out of stock, average day

23.1%

Average rank

#1,019in Home Fragrance

Average rating

3.13 starsAmazon United States average 4.42 stars

Average reviews

43per listing

Listings tracked

18

16 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 17 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

4Amazon's first-year sales bar

Average brand age

17 months