mylar balloons
Skip itSoft demand (+0.6% this quarter) — this niche doesn't clear our bar today.
Competition
Great28%top-5 click share — an open shelf
Brand share
Great51%top-5 brand share — no brand owns this niche
Price range
Good$5.88–$24.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$203K$203K/yr · 827K searches
Review moat
Okay3,101.18avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.6%90-day search growth — must beat 0% to launch
Avg price
Okay$9.18avg listing price — sweet spot $15–$100
According to Flapen's Amazon United States niche tracking, mylar balloons is a $203K/yr Amazon United States market (827K searches/yr). The top 5 brands hold 51% of demand. Verdict: Skip it — 49/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
mylar balloons market data
- Units sold / yr
- 25K–30K
- avg 250–500/product
- Revenue / yr
- $230K–$275K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #668
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.0%
- Avg brand age
- 34 months
- Avg seller age
- 161 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
48 falling
Sellers
55
Top-5 brand share
51%
Top 20: 82%
Top-5 click share
28%
Top 20: 58%
Open market
46%
- TONIFUL12%
- VHUWE12%
- PartyWoo11%
- Bezente10%
- JHBVHBH5%
- Thomtery3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top mylar balloons search terms
- foil balloons235K/yr
- mylar balloons200K/yr
- confetti balloons143K/yr
- glitter balloons35K/yr
- foil balloon27K/yr
- self inflating balloons34K/yr
- foil metallic balloons10K/yr
- gemar balloons16K/yr
- decomex balloons9K/yr
- floating balloons12K/yr
Top mylar balloons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rainbow Confetti Balloons 25 Pcs 12 Inch Thickened Clear Latex Balloon with Confetti Inside for Birthday Party Baby Shower Graduation Engagement Bridal Shower Decorations Supplies (Paper Confetti)
VHUWE$6.914.4★1,236 rev
TONIFUL 30Pcs 18 Inch Large Blue Silver Star Shape Foil Balloons Big Stars Helium Mylar Ballons for Birthday Wedding Baby Shower Anniversary Engagement Party Decorations Supplies
TONIFUL$6.774.5★337 rev
TONIFUL 30Pcs 18 Inch Large Colorful Round Shape Foil Balloons Big Colorful Circle Helium Mylar Ballons for Birthday Wedding Baby Shower Anniversary Engagement Party Decor Supplies
TONIFUL$8.594.6★197 rev
Colorful Party Balloons 100pcs 12inch Chrome Metallic Helium Balloons for Birthday Party Decoration and Arch Decoration Wedding Birthday Baby Shower Christmas Party
JHBVHBH$9.664.4★4,012 rev
Bezente Rainbow Multicolor Confetti Latex Balloons - 60 Pack 12 inch Helium Colorful Confetti Balloons for Birthday Bridal Shower Wedding Party Decorations
Bezente$8.574.6★13,546 rev
Newest
by launch date
Rainbow Confetti Balloons 12 Inch Multicolor Candyland Ice Cream Sprinkle Colorful Long Confetti Glitter Latex Balloons for Men Women Birthday Party Wedding Baby Bridal Shower Graduation Decorations
Froova$11.52100 rev
68Pcs Pink and Purple Balloons 12 Inch Metallic Purple Pink Latex Balloon Confetti ballons with Ribbons Party Balloons for Wedding Girls Birthday Baby Shower Decorations.
KUULBELA$8.052,670 rev
60Pcs Silver Star Balloons Birthday Decorations Explosion Mylar Balloons 12 Spike Balloon Large Foil Prom Balloon for Wedding Anniversary Christmas New Year Eve Party Backdrops Supplies
BOMSI$6.83486 rev
12Pcs Iridescent Round Foil Balloons 22 15 10 4D Clear Ball Balloon Holographic Balloons for Birthday Wedding Folding Rainbow Under The Sea Mermaid Party decoration
Vibzox$14.57694 rev
Confetti Balloons/candy confetti balloons/Ice cream sprinkle balloons/birtthday party confetti balloons for baby shower/birthday party/family parties 25pcs
TiAaihion$7.8740 rev
Trending
90-day click momentumRainbow Confetti Balloons 12 Inch Multicolor Candyland Ice Cream Sprinkle Colorful Long Confetti Glitter Latex Balloons for Men Women Birthday Party Wedding Baby Bridal Shower Graduation Decorations
Froova$11.524.5★
12Pcs Iridescent Round Foil Balloons 22 15 10 4D Clear Ball Balloon Holographic Balloons for Birthday Wedding Folding Rainbow Under The Sea Mermaid Party decoration
Vibzox$14.574.3★
KIRIKOU Pack of 24 Pieces Confetti Balloons 12 Inch Latex Party Balloons for Party Decorations Wedding Engagement Bridal Birthday and Shower (Silver)
KIRIKOU$6.974.2★
68Pcs Pink and Purple Balloons 12 Inch Metallic Purple Pink Latex Balloon Confetti ballons with Ribbons Party Balloons for Wedding Girls Birthday Baby Shower Decorations.
KUULBELA$8.054.7★
PartyWoo Metallic Gold Foil Balloons 20pcs Different Sizes Pack of 22 15 10 Inch Large Round Foil 4D Inflatable Mirror Ball Mylar Balloons for Graduation Birthday Baby Shower Party Decorations
PartyWoo$9.564.4★
What buyers say about mylar balloons
What buyers praise and complain about, mined from review topics.What buyers love
“Quality was fair”
“Colors are beautiful”
“are holding up well”
“As advertised”
“Great deal”
“easy inflation”
“Size is accurate”
“Easy to assemble”
“Easy to use”
“really fun set for a celebration”
What buyers complain about
“Deflated”
“Bad quality”
“Not white”
“doesnt look like the picture”
“break easy”
“Disappointed in this product for its price”
“more than half are leaking”
“Balloons blew up to be big”
“was not able to use”
“Smelled SO BAD”
Top return reasons
Common questions
- Is mylar balloons profitable to sell on Amazon United States?
- The niche generates $203K/yr across 83 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Skip it (49/100).
- How competitive is the mylar balloons niche?
- 48 brands and 55 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in mylar balloons?
- Top complaints mined from reviews: Inflation/Deflation, Quality-Overall, Color. The return rate is 3.3%.
- When does demand for mylar balloons peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the mylar balloons niche?
- Listings span $5.88–$24.34; the average listing price is $9.18 (sweet spot $15–$100). The average incumbent carries 3,101 reviews — the moat a new listing must climb.