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Mylar Balloons

Fail

Demand is soft, at +0.6% this quarter, so Mylar Balloons is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$203K/yr827K searches / yr
90-day growth
+0.6%search demand this quarter
Competition
28%top-5 click share · 48 brands · 55 sellers

Flapen Score

Mylar Balloons against its category

The dotted line is the Home & Kitchen average. Past it, Mylar Balloons is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mylar Balloons market on Amazon at a glance

Shoppers on Amazon United States searched for Mylar Balloons 827K times last year and spent an estimated $203K. The top 5 brands take 51% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 827K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $203K a year.

Searches, last 12 months
827K
Growth, 90 days vs prior 90
+0.6%
Conversion, latest week
2.7%
Market size, estimated
$203Ka year
Peak month
March1.6× the quietest month
Top search term
foil balloons235K searches a year

02 · Price

A sale here is worth $9.18.

Listings sell for $9.18 on average, from $5.88 to $24.34. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At $9.18 that is $2K to $5K a year per listing.

Average price
$9.18under the $15 to $100 sweet spot
Price range
$5.88–$24.34
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
250–500
Revenue per listing a year
$2K–$5K
Returns
3.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #668 within Balloons. It carries 3,101 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#668in Balloons
Average rating
4.48 starsAmazon United States average 4.42 stars
Average reviews
3,101per listing
Listings tracked
83

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Mylar Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

48 falling

Sellers

55

Top-5 brand share

51%

Top 20: 82%

Top-5 click share

28%

Top 20: 58%

Open market

46%

  • Brand 112%
  • Brand 212%
  • Brand 311%
  • Brand 410%
  • Brand 55%
  • Brand 63%

Demand

Mylar Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KBlack Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Mylar Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foil balloons235K/yr
  • mylar balloons200K/yr
  • confetti balloons143K/yr
  • glitter balloons35K/yr
  • foil balloon27K/yr
  • self inflating balloons34K/yr
  • foil metallic balloons10K/yr
  • gemar balloons16K/yr
  • decomex balloons9K/yr
  • floating balloons12K/yr

Reviews and returns

What reviews say buyers love and hate about Mylar Balloons

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Inflation/Deflation”
3.3%of orders come back
“Deflated”
A buyer, on “Inflation/Deflation”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Mylar Balloons questions

Answered from the same tracked data.