My Soothe Lab 3 in 1 Back Massager

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -36.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $78K a year.

Searches, last 12 months

19K

Growth, 90 days vs prior 90

-36.4%

Conversion, latest week

4.9%

Market size, estimated

$78Ka year

Peak month

December3.8× the quietest month

Top search term

my soothe lab11K searches a year

Listings sell for $85.31 on average, from $64.35 to $128.17. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $85.31 that is $0 to $9K a year per listing.

Average price

$85.31inside the $15 to $100 sweet spot

Price range

$64.35–$128.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$9K

Returns

3.7%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #1,218 within Bed Pillows & Positioners. It carries 278 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

21.1%

Average rank

#1,218in Bed Pillows & Positioners

Average rating

4.13 starsAmazon United States average 4.42 stars

Average reviews

278per listing

Listings tracked

6

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 11 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

11 months