my singing monsters birthday decorations
Worth a lookShows a thin review moat (77 avg reviews), but a small market ($34K/yr) keeps it on the watch list.
Review moat
Incredible77.28avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Avg price
Great$19.55avg listing price — sweet spot $15–$100
Price range
Great$9.99–$34.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+17.8%90-day search growth — must beat 0% to launch
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$34K$34K/yr · 26K searches
According to Flapen's Amazon United States niche tracking, my singing monsters birthday decorations is a $34K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Sep. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
my singing monsters birthday decorations market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $24K–$29K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #4,377
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 61%
- Out of stock
- 0.0%
- Avg brand age
- 23 months
- Avg seller age
- 210 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
22
Top-5 brand share
78%
Top 20: 100%
Top-5 click share
63%
Top 20: 100%
Open market
15%
- MVMVMVV26%
- Shifigril18%
- karg13%
- KGNZUIZIU11%
- ELZEM10%
- Augsea7%
- Open — no brand owns it (6 brands, 15%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +17.8% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 3.3×
Top my singing monsters birthday decorations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MVMVMVV Monster Theme Birthday Party Supplies Includes Cupcake&Cake Topper-Happy Birthday Banner-Background-Balloons-Invitation Card for Kids Monster Party Decoration
MVMVMVV$22.534.7★50 rev
141pcs Singing Monsters Birthday Tableware Decorations Party Plates Cups Soccer Theme Napkins Singing Monsters Party Decoration
Shifigril$24.804.6★24 rev
karg Singing Monsters Birthday Decorations Singing Monsters Party Supplies Include Happy Birthday Banner Cake Topper and Cupcake Toppers Balloons for Kids Party Decor
karg$13.704.4★34 rev
Singing Monster Birthday Party Decoration Monster Party Photo Background 5 x 3 FT and 18 Pcs Balloon Merch Party Backdrop Supplies
ELZEM$10.154.7★15 rev
Singing Monsters Party Decorations Honeycomb Centerpiece 7 Pieces Music Game 3D Double Side Cake Toppers Table Centerpieces Monsters Photo Backdrop for Fans Birthday Party Decorations
KGNZUIZIU$16.924.6★13 rev
Newest
by launch date
Singing Monsters Birthday Party Decorations Singing Monsters Banner Theme Party Decorations for Boys Girls Indoor Outdoor Birthday Party Supplies Backdrop 5 * 3FT)
karg$9.990 rev
160Pcs My Singing Monster Stickers for Kids Classroom Decor Water Bottle Teacher Rewards Waterproof Aesthetic Laptop Sticker for Teens Girls Kids Adults
Beakuoo$9.9928 rev
Singing Monsters Happy Birthday Decorations - Monster Theme Party Supplies with Banner Cupcake Toppers Balloons Favors
KGNZUIZIU$17.646 rev
141pcs Singing Monsters Birthday Tableware Decorations Party Plates Cups Soccer Theme Napkins Singing Monsters Party Decoration
Shifigril$24.8024 rev
40pcs Singing Monsters Party Supplies include 20 plates 20 napkins for Singing Monsters birthday party decoration
Shifigril$16.0012 rev
Trending
90-day click momentum
LBYSW Monsters Hoodie for Boys and Girls My Monsters ing 3D Figure Printed sweatshirt for Fans Gift (12 130CM 7 Years 8 Years)
LBYSW$27.804.1★
LBYSW Monsters Backpack 3Pcs Set - Perfect for Casual Daypacks (14 3pcs)
LBYSW$34.884.3★
Singing Monsters Birthday Party Decorations Singing Monsters Banner Theme Party Decorations for Boys Girls Indoor Outdoor Birthday Party Supplies Backdrop 5 * 3FT)
karg$9.990.0★
SNLN Monster Party Favors Birthday Supplies Gift Bags Finger Puppets Spring Launchers Toys Monster Big Eye Ring Slap Bracelets Tattoo Stickers Inc Monsters Party Decorations Birthday Favors for Kids
SNLN$22.654.8★
KRSEUB Singing Monsters Toys Mini Action Figure Playset 13pcs
KRSEUB$25.804.7★
What buyers say about my singing monsters birthday decorations
What buyers praise and complain about, mined from review topics.What buyers love
“Great variety”
“Beautiful set of toys”
“Great value”
“the size are perfect”
“Fun Birthday Gift”
“Cute and durable”
“Everything came in correctly”
“Good quality stickers - nice variety”
“Accurate”
“Exactly as described”
What buyers complain about
“Some of the figures were not accurately depicted”
“A little hard”
“Fun, clear instructions for assembly, lacking in quality”
“the size was bigger then I thought they where gonna be”
“They should be cheaper for what they are”
“Adhesive could be better”
“Faulty Product”
“This is not as bright as the picture shown”
“Not completely accurate”
“lacking in quality”
Top return reasons
Common questions
- Is my singing monsters birthday decorations profitable to sell on Amazon United States?
- The niche generates $34K/yr across 18 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +17.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the my singing monsters birthday decorations niche?
- 12 brands and 22 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 78% of demand.
- What do buyers complain about in my singing monsters birthday decorations?
- Top complaints mined from reviews: Advertised Vs Actual Product, Difficulty Level, Assembly/Installation. The return rate is 1.3%.
- When does demand for my singing monsters birthday decorations peak?
- Demand peaks in Sep; the busiest month runs 3.3× the quietest.
- What does it cost to enter the my singing monsters birthday decorations niche?
- Listings span $9.99–$34.88; the average listing price is $19.55 (sweet spot $15–$100). The average incumbent carries 77 reviews — the moat a new listing must climb.