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My Pillow Travel Pillow

Fail

The top 5 brands take 100% of clicks, so My Pillow Travel Pillow is a Fail.

Flapen Score
42
42 / 100
Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 49
Market size
$92K/yr68K searches / yr
90-day growth
+16.9%search demand this quarter
Competition
76%top-5 click share · 4 brands · 11 sellers

Flapen Score

My Pillow Travel Pillow against its category

The dotted line is the Home & Kitchen average. Past it, My Pillow Travel Pillow is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The My Pillow Travel Pillow market on Amazon at a glance

Shoppers on Amazon United States searched for My Pillow Travel Pillow 68K times last year and spent an estimated $92K. All 4 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
+16.9%
Conversion, latest week
6.3%
Market size, estimated
$92Ka year
Peak month
October1.5× the quietest month
Top search term
my pillow travel pillow54K searches a year

02 · Price

A sale here is worth $21.51.

Listings sell for $21.51 on average, from $15.31 to $24.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $21.51 that is $2K to $5K a year per listing.

Average price
$21.51inside the $15 to $100 sweet spot
Price range
$15.31–$24.45
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #140 within Bed Pillows & Positioners. It carries 2,822 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
86%
Out of stock, average day
3.2%
Average rank
#140in Bed Pillows & Positioners
Average rating
4.57 starsAmazon United States average 4.42 stars
Average reviews
2,822per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top My Pillow Travel Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Brand 192%
  • Brand 24%
  • Brand 32%
  • Brand 42%

Demand

My Pillow Travel Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top My Pillow Travel Pillow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • my pillow travel pillow54K/yr
  • my pillow travel size6K/yr
  • my pillow travel5K/yr
  • travel my pillow3K/yr

Reviews and returns

What reviews say buyers love and hate about My Pillow Travel Pillow

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Cushion”
26%of negative reviews mention “Size-Overall”
2.1%of orders come back
“NOT the size advertised”
A buyer, on “Size-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common My Pillow Travel Pillow questions

Answered from the same tracked data.