My Pillow Travel Pillow
FailThe top 5 brands take 100% of clicks, so My Pillow Travel Pillow is a Fail.
- Flapen Score
- 42 / 100Ranks 8,433 of 11,240 Home & Kitchen niches · −7 vs the category median of 4942
- Market size
- $92K/yr68K searches / yr
- 90-day growth
- +16.9%search demand this quarter
- Competition
- 76%top-5 click share · 4 brands · 11 sellers
Flapen Score
My Pillow Travel Pillow against its category
The dotted line is the Home & Kitchen average. Past it, My Pillow Travel Pillow is stronger. Inside it, weaker.
Market
The My Pillow Travel Pillow market on Amazon at a glance
Shoppers on Amazon United States searched for My Pillow Travel Pillow 68K times last year and spent an estimated $92K. All 4 brands take every click. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 6.3% of those searches ended in a purchase.
Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +16.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.
- Searches, last 12 months
- 68K
- Growth, 90 days vs prior 90
- +16.9%
- Conversion, latest week
- 6.3%
- Market size, estimated
- $92Ka year
- Peak month
- October1.5× the quietest month
- Top search term
- my pillow travel pillow54K searches a year
02 · Price
A sale here is worth $21.51.
Listings sell for $21.51 on average, from $15.31 to $24.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $21.51 that is $2K to $5K a year per listing.
- Average price
- $21.51inside the $15 to $100 sweet spot
- Price range
- $15.31–$24.45
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$5K
- Returns
- 2.1%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #140 within Bed Pillows & Positioners. It carries 2,822 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 86%
- Out of stock, average day
- 3.2%
- Average rank
- #140in Bed Pillows & Positioners
- Average rating
- 4.57 starsAmazon United States average 4.42 stars
- Average reviews
- 2,822per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top My Pillow Travel Pillow products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MyPillow Go Anywhere Multi Use Travel Pillow 12 x 18
- Price
- $20.32
- Rating
- 4.5/5
- Reviews
- 502
- Age
- 12y ago
![MyPillow Multi-Use Travel Pillow Compact Pillow for On-The-Go Comfort and Sleeping Portable Compact Washable Pillow for Adult and Kids Neck Support [Celestial Blue]](https://m.media-amazon.com/images/I/313CKoeNW7L.jpg)
MyPillow Multi-Use Travel Pillow Compact Pillow for On-The-Go Comfort and Sleeping Portable Compact Washable Pillow for Adult and Kids Neck Support [Celestial Blue]
- Price
- $22.72
- Rating
- 4.6/5
- Reviews
- 1,032
- Age
- 1y ago
![MyPillow Multi-Use Travel Pillow Compact Pillow for On-The-Go Comfort and Sleeping Portable Compact Washable Pillow for Adult and Kids Neck Support [Blue Sage]](https://m.media-amazon.com/images/I/31Ots1bDrWL.jpg)
MyPillow Multi-Use Travel Pillow Compact Pillow for On-The-Go Comfort and Sleeping Portable Compact Washable Pillow for Adult and Kids Neck Support [Blue Sage]
- Price
- $22.38
- Rating
- 4.6/5
- Reviews
- 1,032
- Age
- 1y ago
![MyPillow Multi-Use Travel Pillow Compact Pillow for On-The-Go Comfort and Sleeping Portable Compact Washable Pillow for Adult and Kids Neck Support [Midnight Blue]](https://m.media-amazon.com/images/I/31hnIeDXGGL.jpg)
MyPillow Multi-Use Travel Pillow Compact Pillow for On-The-Go Comfort and Sleeping Portable Compact Washable Pillow for Adult and Kids Neck Support [Midnight Blue]
- Price
- $22.67
- Rating
- 4.6/5
- Reviews
- 1,032
- Age
- 1y ago
![MyPillow Multi-Use Travel Pillow Compact Pillow for On-The-Go Comfort and Sleeping Portable Compact Washable Pillow for Adult and Kids Neck Support [Lilac]](https://m.media-amazon.com/images/I/31d88jpZ0mL.jpg)
MyPillow Multi-Use Travel Pillow Compact Pillow for On-The-Go Comfort and Sleeping Portable Compact Washable Pillow for Adult and Kids Neck Support [Lilac]
- Price
- $22.80
- Rating
- 4.6/5
- Reviews
- 1,032
- Age
- 1y ago
Trending
estimated 90-day click momentum![MyPillow Multi-Use Travel Pillow Compact Pillow for On-The-Go Comfort and Sleeping Portable Compact Washable Pillow for Adult and Kids Neck Support [Celestial Blue]](https://m.media-amazon.com/images/I/313CKoeNW7L.jpg)
MyPillow Multi-Use Travel Pillow Compact Pillow for On-The-Go Comfort and Sleeping Portable Compact Washable Pillow for Adult and Kids Neck Support [Celestial Blue]
- Price
- $22.72
- Rating
- 4.6/5
- Reviews
- 1,032
- Age
- 1y ago
![MyPillow Multi-Use Travel Pillow Compact Pillow for On-The-Go Comfort and Sleeping Portable Compact Washable Pillow for Adult and Kids Neck Support [Tuscan Tan]](https://m.media-amazon.com/images/I/31X4gdKEumL.jpg)
MyPillow Multi-Use Travel Pillow Compact Pillow for On-The-Go Comfort and Sleeping Portable Compact Washable Pillow for Adult and Kids Neck Support [Tuscan Tan]
- Price
- $23.13
- Rating
- 4.6/5
- Reviews
- 1,032
- Age
- 1y ago
![MyPillow Multi-Use Travel Pillow Compact Pillow for On-The-Go Comfort and Sleeping Portable Compact Washable Pillow for Adult and Kids Neck Support [Gray Stripe]](https://m.media-amazon.com/images/I/41Su240E4eL.jpg)
MyPillow Multi-Use Travel Pillow Compact Pillow for On-The-Go Comfort and Sleeping Portable Compact Washable Pillow for Adult and Kids Neck Support [Gray Stripe]
- Price
- $22.72
- Rating
- 4.6/5
- Reviews
- 1,032
- Age
- 1y ago

NTBAY 2 Pack Cotton Down Alternative 13x18 Pillows Machine Washable - Soft and Breathable Travel Small Pillows for Sleeping Ideal for Daycare Crib Cot
- Price
- $19.31
- Rating
- 4.6/5
- Reviews
- 2,794
- Age
- 8y ago
![MyPillow Multi-Use Travel Pillow Compact Pillow for On-The-Go Comfort and Sleeping Portable Compact Washable Pillow for Adult and Kids Neck Support [Lilac]](https://m.media-amazon.com/images/I/31d88jpZ0mL.jpg)
MyPillow Multi-Use Travel Pillow Compact Pillow for On-The-Go Comfort and Sleeping Portable Compact Washable Pillow for Adult and Kids Neck Support [Lilac]
- Price
- $22.80
- Rating
- 4.6/5
- Reviews
- 1,032
- Age
- 1y ago
Newest
by launch date![MyPillow Multi-Use Travel Pillow Compact Pillow for On-The-Go Comfort and Sleeping Portable Compact Washable Pillow for Adult and Kids Neck Support [Gray Stripe]](https://m.media-amazon.com/images/I/41Su240E4eL.jpg)
MyPillow Multi-Use Travel Pillow Compact Pillow for On-The-Go Comfort and Sleeping Portable Compact Washable Pillow for Adult and Kids Neck Support [Gray Stripe]
- Price
- $22.72
- Rating
- 4.6/5
- Reviews
- 1,032
- Age
- 1y ago
![MyPillow Multi-Use Travel Pillow Compact Pillow for On-The-Go Comfort and Sleeping Portable Compact Washable Pillow for Adult and Kids Neck Support [Celestial Blue]](https://m.media-amazon.com/images/I/313CKoeNW7L.jpg)
MyPillow Multi-Use Travel Pillow Compact Pillow for On-The-Go Comfort and Sleeping Portable Compact Washable Pillow for Adult and Kids Neck Support [Celestial Blue]
- Price
- $22.72
- Rating
- 4.6/5
- Reviews
- 1,032
- Age
- 1y ago
![MyPillow Multi-Use Travel Pillow Compact Pillow for On-The-Go Comfort and Sleeping Portable Compact Washable Pillow for Adult and Kids Neck Support [Blue Sage]](https://m.media-amazon.com/images/I/31Ots1bDrWL.jpg)
MyPillow Multi-Use Travel Pillow Compact Pillow for On-The-Go Comfort and Sleeping Portable Compact Washable Pillow for Adult and Kids Neck Support [Blue Sage]
- Price
- $22.38
- Rating
- 4.6/5
- Reviews
- 1,032
- Age
- 1y ago
![MyPillow Multi-Use Travel Pillow Compact Pillow for On-The-Go Comfort and Sleeping Portable Compact Washable Pillow for Adult and Kids Neck Support [Midnight Blue]](https://m.media-amazon.com/images/I/31hnIeDXGGL.jpg)
MyPillow Multi-Use Travel Pillow Compact Pillow for On-The-Go Comfort and Sleeping Portable Compact Washable Pillow for Adult and Kids Neck Support [Midnight Blue]
- Price
- $22.67
- Rating
- 4.6/5
- Reviews
- 1,032
- Age
- 1y ago
![MyPillow Multi-Use Travel Pillow Compact Pillow for On-The-Go Comfort and Sleeping Portable Compact Washable Pillow for Adult and Kids Neck Support [Lilac]](https://m.media-amazon.com/images/I/31d88jpZ0mL.jpg)
MyPillow Multi-Use Travel Pillow Compact Pillow for On-The-Go Comfort and Sleeping Portable Compact Washable Pillow for Adult and Kids Neck Support [Lilac]
- Price
- $22.80
- Rating
- 4.6/5
- Reviews
- 1,032
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 76% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
11
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
76%
Top 20: 100%
Open market
0%
- MyPillow92%
- PEUJEW4%
- NTBAY2%
- Utopia Bedding2%
Demand
My Pillow Travel Pillow search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top My Pillow Travel Pillow search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- my pillow travel pillow54K/yr
- my pillow travel size6K/yr
- my pillow travel5K/yr
- travel my pillow3K/yr
Reviews and returns
What reviews say buyers love and hate about My Pillow Travel Pillow
We read the reviews and the return reasons for every product selling here.
“NOT the size advertised”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common My Pillow Travel Pillow questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









