My Pillow Mattress Topper

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months

22K

Growth, 90 days vs prior 90

-7.1%

Conversion, latest week

5.2%

Market size, estimated

$67Ka year

Peak month

December1.4× the quietest month

Top search term

queen mattress pillow topper11K searches a year

Listings sell for $57.89 on average, from $23.26 to $108.41. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $57.89 that is $0 to $6K a year per listing.

Average price

$57.89inside the $15 to $100 sweet spot

Price range

$23.26–$108.41

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

2.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #49 within Mattress Pads & Toppers. It carries 16,710 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

4.8%

Average rank

#49in Mattress Pads & Toppers

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

16,710per listing

Listings tracked

26

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

9Amazon's first-year sales bar

Average brand age

33 months