my melody blanket
Skip itA small market ($16K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$27.11avg listing price — sweet spot $15–$100
Price range
Great$13.38–$48.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Great434.36avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$16K$16K/yr · 115K searches
According to Flapen's Amazon United States niche tracking, my melody blanket is a $16K/yr Amazon United States market (115K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Dec. Verdict: Skip it — 40/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
my melody blanket market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $34K–$41K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #2,250
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 55%
- Out of stock
- 6.2%
- Avg brand age
- 29 months
- Avg seller age
- 145 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
45
Top-5 brand share
89%
Top 20: 100%
Top-5 click share
43%
Top 20: 88%
Open market
8%
- Northwest68%
- Get Trend6%
- Jay Franco5%
- Franco5%
- Department 565%
- SANRIO4%
- Open — no brand owns it (6 brands, 8%)
Demand & seasonality
Weekly Amazon search volume, last 72 weeks — -18.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 3.4×
Top my melody blanket search terms
- my melody blanket57K/yr
- sanrio blanket52K/yr
- sanrio throw blanket6K/yr
Top my melody blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Northwest Sanrio Hooded Throw Blanket Soft Silk Touch Poncho Cape Plush Blanket with Character Hood Cozy and Lightweight 40x50 inches
Northwest$22.484.9★75 rev
Northwest Hello Kitty & Friends Silk Throw Blanket 40 x 50- 83505
Northwest$13.434.3★67 rev
Northwest Sanrio My Melody Stripes Quilted Throw Kawaii Comfy Reversible Throw Gift for Anime Fans Soft & Cozy for Chair or Couch 60 x 80 inches
Northwest$34.174.8★279 rev
Northwest Hello Kitty My Melody Travel Set - 2 Piece Kids Travel Set Includes Blanket 40 X 50 & Plush
Northwest$29.364.3★6 rev
Northwest Hello Kitty Silk Touch Throw Blanket 50 x 70 Rainbow Magic
Northwest$20.944.8★1,223 rev
Newest
by launch date
Northwest Sanrio Hello Kitty and Friends Throw Blanket Fleece My Melody and Kuromi Sleepover Bows and Hearts 46X60
Northwest$27.149 rev
Northwest Sanrio Hello Kitty and Friends Blanket My Melody Pink Buffalo Plaid Throw 46X60
Northwest$28.699 rev
Northwest Cinnamoroll Sweet Treat Cinnamaroll Hugger Pillow & Silk Touch Throw Blanket Set Stuffed Animal 50x60 inches and 11 inch Plushie
Northwest$26.67215 rev
Northwest Sanrio Hooded Throw Blanket Soft Silk Touch Poncho Cape Plush Blanket with Character Hood Cozy and Lightweight 40x50 inches
Northwest$22.4875 rev
Northwest Sanrio My Melody Stripes Quilted Throw Kawaii Comfy Reversible Throw Gift for Anime Fans Soft & Cozy for Chair or Couch 60 x 80 inches
Northwest$34.17279 rev
Trending
90-day click momentumNorthwest Sanrio Hooded Throw Blanket Soft Silk Touch Poncho Cape Plush Blanket with Character Hood Cozy and Lightweight 40x50 inches
Northwest$22.484.9★
Northwest Sanrio Hello Kitty and Friends Throw Blanket Fleece My Melody and Kuromi Sleepover Bows and Hearts 46X60
Northwest$27.144.1★
Northwest Sanrio Hello Kitty and Friends Blanket My Melody Pink Buffalo Plaid Throw 46X60
Northwest$28.694.8★
Northwest Hello Kitty Silk Throw Blanket 40 x 50- Cherry Summer
Northwest$13.384.3★
Get Trend Hello Kitty Sanrio Waffle Blanket for Girls Teens Women 51 x 59 in Cinnamoroll Throw Blanket Throw for Bed Kawaii Gifts for Her (White Cinnamoroll)
Get Trend$30.444.6★
What buyers say about my melody blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Buttery Soft”
“is well made”
“Cute Gift”
“it keeps her warm”
“comfortable”
“EXACTLY AS ADVERTISED”
“the perfect size for lounging around”
“The material is nice and comfortable and seems pretty durable”
“this is absolutely worth it”
“Cute and cuddly”
What buyers complain about
“They need to be thicker”
“Not the size i expected”
“Poor quality”
“Hard to Justify the Price”
“honestly very very think material”
“Thin”
“Also, the colors and images werent as shown”
“Does not glow”
“This blanket didn't last long in my hands before my daughter grabbed it and declared Mine”
“Cold”
Top return reasons
Common questions
- Is my melody blanket profitable to sell on Amazon United States?
- The niche generates $16K/yr across 33 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Skip it (40/100).
- How competitive is the my melody blanket niche?
- 12 brands and 45 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 89% of demand.
- What do buyers complain about in my melody blanket?
- Top complaints mined from reviews: Thickness, Size-Overall, Quality-Overall. The return rate is 1.8%.
- When does demand for my melody blanket peak?
- Demand peaks in Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the my melody blanket niche?
- Listings span $13.38–$48.56; the average listing price is $27.11 (sweet spot $15–$100). The average incumbent carries 434 reviews — the moat a new listing must climb.