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46

my melody birthday decorations

Skip it

Soft demand (-9.5% this quarter) — this niche doesn't clear our bar today.

Market size 26Growth 20Conversion 50Competition 63Returns 57Price range 64Avg price 77Brand share 52Review moat 97Quality gap 20

Review moat

Incredible69.44

avg incumbent reviews — the moat a new listing must climb

Avg price

Great$15.87

avg listing price — sweet spot $15–$100

Price range

Good$6.38–$30.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Returns

Good2.7%

return rate — above 5% kills the launch gate

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Conversion

Okay4.0%

search→purchase rate — share of searches ending in a sale

Market size

Okay$107K

$107K/yr · 170K searches

Growth

Bad-9.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, my melody birthday decorations is a $107K/yr Amazon United States market (170K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 46/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

my melody birthday decorations market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
$63K–$79K
units × avg price
Conversion rate
4.0%
Avg BSR
#4,486
Page quality
0%
Prime
96%
Sponsored
41%
Out of stock
10.7%
Avg brand age
24 months
Avg seller age
141 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

24

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

47%

Top 20: 93%

Open market

19%

  • MUSNOW18%
  • karg18%
  • Generic17%
  • Lamden13%
  • Sacuoskdyu7%
  • BNFUO7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.5% search growth over the last 90 days.
6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.2×

Top my melody birthday decorations search terms

  • my melody birthday decorations115K/yr
  • my melody balloons13K/yr
  • my melody birthday12K/yr
  • my melody party decorations12K/yr
  • my melody balloon7K/yr
  • my melody decorations6K/yr
  • melody birthday decorations5K/yr
All search terms

Top my melody birthday decorations products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$4K8%$9K12%$13K16%$17K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about my melody birthday decorations

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“The variety in this kit is impressive”

Size-Overall19%

“Nice size”

Advertised Vs Actual Product8%

“Look just the way in the pic”

Value For Money7%

“Good for price”

Color7%

“the colors are bright on all the decorations”

Durability5%

“Great quality and durable”

Design-Overall3%

“The overall quality of the design was great”

Ease Of Use3%

“easy to use”

Comfort-Overall3%

“birthday she wore it every where and was comfortable”

Inflation/Deflation3%

“Easy to inflate”

What buyers complain about

Value For Money14%

“The price is a little high”

Size-Overall14%

“Too small for my favors”

Inflation/Deflation14%

“Balloon slowly deflated extremely unsatisfied it was supposed to be for my daughters birthday”

Quality-Overall10%

“It's definitely a bit cheaply made”

Functionality-Overall7%

“These balloons did not float”

Durability7%

“the sash ended up peeling by the end of the day”

Assembly/Installation5%

“There was some minor assembly required”

Flatness4%

“plates very thin cups were flatened when delivered”

Strength4%

“Plates are weak”

Ease Of Use4%

“Could not use half the items”

Top return reasons

Size-Overall39%
Value For Money14%
Advertised Vs Actual Product9%
Quality-Overall9%
Color6%
Material Quality5%
Inflation/Deflation4%
Defective Material/Parts3%
Print Quality2%
Durability2%

Common questions

Is my melody birthday decorations profitable to sell on Amazon United States?
The niche generates $107K/yr across 27 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -9.5%. Flapen's verdict: Skip it (46/100).
How competitive is the my melody birthday decorations niche?
18 brands and 24 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in my melody birthday decorations?
Top complaints mined from reviews: Value For Money, Size-Overall, Inflation/Deflation. The return rate is 2.7%.
When does demand for my melody birthday decorations peak?
Demand peaks in Aug–Sep; the busiest month runs 2.2× the quietest.
What does it cost to enter the my melody birthday decorations niche?
Listings span $6.38–$30.08; the average listing price is $15.87 (sweet spot $15–$100). The average incumbent carries 69 reviews — the moat a new listing must climb.