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My Melody Birthday Decorations

Fail

Demand is soft, at -9.5% this quarter, so My Melody Birthday Decorations is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$107K/yr170K searches / yr
90-day growth
-9.5%search demand this quarter
Competition
47%top-5 click share · 18 brands · 24 sellers

Flapen Score

My Melody Birthday Decorations against its category

The dotted line is the Home & Kitchen average. Past it, My Melody Birthday Decorations is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The My Melody Birthday Decorations market on Amazon at a glance

Shoppers on Amazon United States searched for My Melody Birthday Decorations 170K times last year and spent an estimated $107K. The top 5 brands take 74% of clicks. Demand peaks in Aug–Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 4.0% of those searches ended in a purchase.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $107K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
-9.5%
Conversion, latest week
4.0%
Market size, estimated
$107Ka year
Peak month
September2.2× the quietest month
Top search term
my melody birthday decorations115K searches a year

02 · Price

A sale here is worth $15.87.

Listings sell for $15.87 on average, from $6.38 to $30.08. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At $15.87 that is $2K to $4K a year per listing.

Average price
$15.87inside the $15 to $100 sweet spot
Price range
$6.38–$30.08
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #4,486 within Party Packs. It carries 69 reviews at 4.68 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
96%
Out of stock, average day
10.7%
Average rank
#4,486in Party Packs
Average rating
4.68 starsAmazon United States average 4.42 stars
Average reviews
69per listing
Listings tracked
27

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top My Melody Birthday Decorations products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

24

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

47%

Top 20: 93%

Open market

19%

  • Brand 118%
  • Brand 218%
  • Brand 317%
  • Brand 413%
  • Brand 57%
  • Brand 67%

Demand

My Melody Birthday Decorations search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 2.2×

Search terms

Top My Melody Birthday Decorations search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • my melody birthday decorations115K/yr
  • my melody balloons13K/yr
  • my melody birthday12K/yr
  • my melody party decorations12K/yr
  • my melody balloon7K/yr
  • my melody decorations6K/yr
  • melody birthday decorations5K/yr

Reviews and returns

What reviews say buyers love and hate about My Melody Birthday Decorations

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Value For Money”
2.7%of orders come back
“The price is a little high”
A buyer, on “Value For Money”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common My Melody Birthday Decorations questions

Answered from the same tracked data.