my little pony birthday party supplies
Worth a lookShows a sweet-spot price point ($17.90 avg), but strong incumbent ratings (4.7★) keeps it on the watch list.
Avg price
Great$17.90avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Price range
Great$5.66–$111.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good62%top-5 brand share — brands hold most of the demand
Review moat
Good853.93avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Growth
Okay+12.3%90-day search growth — must beat 0% to launch
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$184K$184K/yr · 333K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, my little pony birthday party supplies is a $184K/yr Amazon United States market (333K searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
my little pony birthday party supplies market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- $179K–$224K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #2,154
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 6.0%
- Avg brand age
- 35 months
- Avg seller age
- 157 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
28 falling
Sellers
61
Top-5 brand share
62%
Top 20: 95%
Top-5 click share
34%
Top 20: 71%
Open market
31%
- Unique26%
- Mzeyapo10%
- Treasures Gifted10%
- DecoPac9%
- My Little Pony8%
- Anagram7%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +12.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.3×
Top my little pony birthday party supplies search terms
- my little pony birthday decorations191K/yr
- my little pony birthday27K/yr
- my little pony party favors26K/yr
- my little pony party decorations27K/yr
- my little pony decorations17K/yr
- my little pony party15K/yr
- my little pony party supplies12K/yr
- my little pony backdrop8K/yr
- my little pony birthday banner6K/yr
- my little pony birthday party supplies5K/yr
Top my little pony birthday party supplies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
My Little Pony Party Supplies My Little Pony Birthday Party Supplies and Decorations for 16 Guests with Banner Tablecover Plates Cups Napkins and Button
Unique$26.934.7★541 rev
My Little Pony Birthday Decorations for Party | Serves 16 Guests | Banner Tablecloth Plates Napkins Sticker | Officially Licensed
Unique$21.924.7★52 rev
DecoPac My Little Pony Cake Topper 3-Piece Cake Decorations with Rainbow Dash and Twilight Sparkle Ponies for Fun After the Birthday Party 3
DecoPac$9.854.7★837 rev
X-M Cartoon Party Supplies Birthday Decorations Set Include Banner Balloons Hanging Swirls Cake Cupcake Toppers for Boys Girls Party.
Mzeyapo$19.905.0★1 rev
TEEHOME My Pony Masks for Little Girls Birthday Party Favors (12 Packs) - Princess Party Supplies with 12 Different Types - Unicorn Masks - Great Idea for My Pony Birthday Decorations
TEEHOME$14.884.7★1,280 rev
Newest
by launch dateX-M Cartoon Party Supplies Birthday Decorations Set Include Banner Balloons Hanging Swirls Cake Cupcake Toppers for Boys Girls Party.
Mzeyapo$19.901 rev
X-M Photography Backdrop for Birthday Decoration Shower Photography Banner Decoration (5x3ft)
Mzeyapo$14.802 rev
Mzeyapo 12pcs X-M Birthday Party Supplies Bags Candy Cookie Bags Decoration for Cartoon Birthday Party.
Mzeyapo$14.661 rev
My Little Pony Toddler Girls A Line Casual Dress Cartoon Print Sleeveless Skirt Kids Sundress Summer Clothes for Birthday Gift Yellow 4-5 Years
My Little Pony$12.6932 rev
My Little Pony Birthday Decorations for Party | Serves 16 Guests | Banner Tablecloth Plates Napkins Sticker | Officially Licensed
Unique$21.9252 rev
Trending
90-day click momentumMy Little Pony Toddler Girls A Line Casual Dress Cartoon Print Sleeveless Skirt Kids Sundress Summer Clothes for Birthday Gift Yellow 4-5 Years
My Little Pony$12.694.6★
X-M Cartoon Party Supplies Birthday Decorations Set Include Banner Balloons Hanging Swirls Cake Cupcake Toppers for Boys Girls Party.
Mzeyapo$19.905.0★
X-M Photography Backdrop for Birthday Decoration Shower Photography Banner Decoration (5x3ft)
Mzeyapo$14.805.0★
Mzeyapo 12pcs X-M Birthday Party Supplies Bags Candy Cookie Bags Decoration for Cartoon Birthday Party.
Mzeyapo$14.665.0★
Unicorn 5th Birthday Shirt Outfit for Girls 5 Year Old Fifth Birthday Five Tshirt (6 Years Mauve)
Unordinary Toddler$12.954.9★
What buyers say about my little pony birthday party supplies
What buyers praise and complain about, mined from review topics.What buyers love
“Performed well”
“The colors are so pretty”
“Good fit”
“As pictured”
“Imaginative play is great”
“Worth it”
“soft durable material”
“Cute little gift”
“Adhesive was strong”
“the design is so cute”
What buyers complain about
“Bubbles are small”
“falls apart immediately”
“Adhesive is no good”
“Low quality”
“But otherwise not worth it”
“Very Flimsy kept breaking in pieces”
“didn't even have color on them”
“Deflated quickly”
“Hard plastic”
“Cheap material”
Top return reasons
Common questions
- Is my little pony birthday party supplies profitable to sell on Amazon United States?
- The niche generates $184K/yr across 55 tracked products. 1 of 10 products launched in the last 360 days are still selling. 90-day search growth is +12.3%. Flapen's verdict: Worth a look (54/100).
- How competitive is the my little pony birthday party supplies niche?
- 28 brands and 61 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in my little pony birthday party supplies?
- Top complaints mined from reviews: Size-Overall, Durability, Adhesion/Stickiness. The return rate is 2.6%.
- When does demand for my little pony birthday party supplies peak?
- Demand is steady year-round — the busiest month runs 2.3× the quietest.
- What does it cost to enter the my little pony birthday party supplies niche?
- Listings span $5.66–$111.03; the average listing price is $17.90 (sweet spot $15–$100). The average incumbent carries 854 reviews — the moat a new listing must climb.