My Little Pony Birthday Party Supplies

Shoppers searched for this 333K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved +12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $184K a year.

Searches, last 12 months

333K

Growth, 90 days vs prior 90

+12.3%

Conversion, latest week

3.1%

Market size, estimated

$184Ka year

Peak month

July2.3× the quietest month

Top search term

my little pony birthday decorations191K searches a year

Listings sell for $17.90 on average, from $5.66 to $111.03. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $17.90 that is $2K to $4K a year per listing.

Average price

$17.90inside the $15 to $100 sweet spot

Price range

$5.66–$111.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

2.6%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #2,154 within Party Packs. It carries 854 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

6.0%

Average rank

#2,154in Party Packs

Average rating

4.70 starsAmazon United States average 4.42 stars

Average reviews

854per listing

Listings tracked

55

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

10

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months