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My First Rodeo Birthday Party Supplies Girl

Fail

Shoppers spend an estimated $53K a year here, so My First Rodeo Birthday Party Supplies Girl is a Fail.

Flapen Score
47
47 / 100
Ranks 6,404 of 11,240 Home & Kitchen niches · −2 vs the category median of 49
Market size
$53K/yr268K searches / yr
90-day growth
-8.1%search demand this quarter
Competition
41%top-5 click share · 35 brands · 37 sellers

Flapen Score

My First Rodeo Birthday Party Supplies Girl against its category

The dotted line is the Home & Kitchen average. Past it, My First Rodeo Birthday Party Supplies Girl is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The My First Rodeo Birthday Party Supplies Girl market on Amazon at a glance

Shoppers on Amazon United States searched for My First Rodeo Birthday Party Supplies Girl 268K times last year and spent an estimated $53K. The top 5 brands take 45% of clicks. Demand peaks in Jan. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
268K
Growth, 90 days vs prior 90
-8.1%
Conversion, latest week
1.1%
Market size, estimated
$53Ka year
Peak month
January2.6× the quietest month
Top search term
my first rodeo decorations girl134K searches a year

02 · Price

A sale here is worth $18.12.

Listings sell for $18.12 on average, from $4.96 to $38.05. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $18.12 that is $0 to $2K a year per listing.

Average price
$18.12inside the $15 to $100 sweet spot
Price range
$4.96–$38.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #2,907 within Party Packs. It carries 202 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#2,907in Party Packs
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
202per listing
Listings tracked
39

04 · Newcomers

3 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
3Amazon's first-year sales bar
Average brand age
20 months

Products

Top My First Rodeo Birthday Party Supplies Girl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

35 falling

Sellers

37

Top-5 brand share

45%

Top 20: 88%

Top-5 click share

41%

Top 20: 83%

Open market

50%

  • Brand 111%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

My First Rodeo Birthday Party Supplies Girl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.6×

Search terms

Top My First Rodeo Birthday Party Supplies Girl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • my first rodeo decorations girl134K/yr
  • first rodeo birthday decorations girl79K/yr
  • 1st rodeo birthday party decor girl24K/yr
  • my 1st rodeo birthday decorations girl9K/yr
  • my first rodeo girl8K/yr
  • wildest one in the west birthday girl8K/yr
  • rodeo birthday decorations girl6K/yr

Reviews and returns

What reviews say buyers love and hate about My First Rodeo Birthday Party Supplies Girl

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Size-Overall”
2.8%of orders come back
“The balloons were not true to size so we could not make the balloon arch”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common My First Rodeo Birthday Party Supplies Girl questions

Answered from the same tracked data.