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My First Rodeo Birthday Party Supplies Boy

Fail

Demand is soft, at -13.1% this quarter, so My First Rodeo Birthday Party Supplies Boy is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$172K/yr477K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
41%top-5 click share · 27 brands · 30 sellers

Flapen Score

My First Rodeo Birthday Party Supplies Boy against its category

The dotted line is the Home & Kitchen average. Past it, My First Rodeo Birthday Party Supplies Boy is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The My First Rodeo Birthday Party Supplies Boy market on Amazon at a glance

Shoppers on Amazon United States searched for My First Rodeo Birthday Party Supplies Boy 477K times last year and spent an estimated $172K. The top 5 brands take 57% of clicks. Demand peaks in Jan. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 477K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $172K a year.

Searches, last 12 months
477K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
1.8%
Market size, estimated
$172Ka year
Peak month
January2.4× the quietest month
Top search term
my first rodeo decorations boy195K searches a year

02 · Price

A sale here is worth $20.42.

Listings sell for $20.42 on average, from $5.88 to $35.85. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $20.42 that is $2K to $5K a year per listing.

Average price
$20.42inside the $15 to $100 sweet spot
Price range
$5.88–$35.85
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #2,748 within Party Packs. It carries 248 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#2,748in Party Packs
Average rating
4.72 starsAmazon United States average 4.42 stars
Average reviews
248per listing
Listings tracked
34

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
22 months

Products

Top My First Rodeo Birthday Party Supplies Boy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

27 falling

Sellers

30

Top-5 brand share

57%

Top 20: 92%

Top-5 click share

41%

Top 20: 84%

Open market

40%

  • Brand 122%
  • Brand 218%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

My First Rodeo Birthday Party Supplies Boy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 2.4×

Search terms

Top My First Rodeo Birthday Party Supplies Boy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • my first rodeo decorations boy195K/yr
  • first rodeo birthday decorations boy115K/yr
  • my first rodeo56K/yr
  • first rodeo29K/yr
  • 1st rodeo birthday party decor boy27K/yr
  • my first rodeo decorations10K/yr
  • my 1st rodeo birthday decorations boy12K/yr
  • my first rodeo banner9K/yr
  • first rodeo birthday10K/yr
  • first rodeo birthday decorations5K/yr

Reviews and returns

What reviews say buyers love and hate about My First Rodeo Birthday Party Supplies Boy

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Quality-Overall”
2.5%of orders come back
“The quality of the balloons was very disappointing”
A buyer, on “Quality-Overall”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common My First Rodeo Birthday Party Supplies Boy questions

Answered from the same tracked data.