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Mustard Yellow Balloons

Fail

Prices span $5.87–$11.94, mostly outside the sweet spot, so Mustard Yellow Balloons is a Fail.

Flapen Score
34
34 / 100
Ranks 10,237 of 11,240 Home & Kitchen niches · −15 vs the category median of 49
Market size
$44K/yr62K searches / yr
90-day growth
+49.4%search demand this quarter
Competition
71%top-5 click share · 9 brands · 14 sellers

Flapen Score

Mustard Yellow Balloons against its category

The dotted line is the Home & Kitchen average. Past it, Mustard Yellow Balloons is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mustard Yellow Balloons market on Amazon at a glance

Shoppers on Amazon United States searched for Mustard Yellow Balloons 62K times last year and spent an estimated $44K. The top 5 brands take 93% of clicks. Demand peaks in May–Jun. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 8.4% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.4% of those searches ended in a purchase. Searches in the last 90 days moved +49.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $44K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
+49.4%
Conversion, latest week
8.4%
Market size, estimated
$44Ka year
Peak month
May4.0× the quietest month
Top search term
mustard yellow balloons25K searches a year

02 · Price

A sale here is worth $8.50.

Listings sell for $8.50 on average, from $5.87 to $11.94. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $8.50 that is $2K to $4K a year per listing.

Average price
$8.50under the $15 to $100 sweet spot
Price range
$5.87–$11.94
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$2K–$4K
Returns
4.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #691 within Balloons. It carries 5,167 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#691in Balloons
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
5,167per listing
Listings tracked
15

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Mustard Yellow Balloons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

14

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

5%

  • Brand 173%
  • Brand 212%
  • Brand 33%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (3 brands, 5%)

Demand

Mustard Yellow Balloons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26DecMarJunAugNovMarMay

Peak months: May, Jun · busiest ÷ quietest = 4.0×

Search terms

Top Mustard Yellow Balloons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mustard yellow balloons25K/yr
  • yellow gold balloons7K/yr
  • orange and yellow balloons6K/yr
  • mustard balloons6K/yr
  • dark yellow balloons5K/yr
  • yellow and orange balloons5K/yr
  • golden yellow balloons4K/yr
  • yellow orange balloons3K/yr
  • orange yellow balloons3K/yr

Reviews and returns

What reviews say buyers love and hate about Mustard Yellow Balloons

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Color”
22%of negative reviews mention “Quality-Overall”
4.6%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Mustard Yellow Balloons questions

Answered from the same tracked data.