Is mustard yellow balloons profitable to sell on Amazon United States?

The niche generates $44K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +49.4%. Flapen's verdict: Skip it (34/100).

How competitive is the mustard yellow balloons niche?

9 brands and 14 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in mustard yellow balloons?

Top complaints mined from reviews: Quality-Overall, Adhesion/Stickiness, Inflation/Deflation. The return rate is 4.6%.

When does demand for mustard yellow balloons peak?

Demand peaks in May–Jun; the busiest month runs 4.0× the quietest.

What does it cost to enter the mustard yellow balloons niche?

Listings span $5.87–$11.94; the average listing price is $8.50 (sweet spot $15–$100). The average incumbent carries 5,167 reviews — the moat a new listing must climb.

mustard yellow balloons

Skip it

Prices mostly outside the sweet spot ($5.87–$11.94) — this niche doesn't clear our bar today.

Conversion

Great8.4%

search→purchase rate — share of searches ending in a sale

Growth

Good+49.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Returns

Okay4.6%

return rate — above 5% kills the launch gate

Competition

Bad71%

top-5 click share — a locked-up shelf

Review moat

Bad5,167.07

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad$8.50

avg listing price — sweet spot $15–$100

Brand share

Bad93%

top-5 brand share — brand-locked demand

Market size

Bad$44K

$44K/yr · 62K searches

Price range

Bad$5.87–$11.94

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, mustard yellow balloons is a $44K/yr Amazon United States market (62K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in May–Jun. Verdict: Skip it — 34/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

mustard yellow balloons market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: $51K–$68K; units × avg price
Conversion rate: 8.4%
Avg BSR: #691
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 2.2%
Avg brand age: 31 months
Avg seller age: 200 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

PartyWoo73%
awenztech12%
Bezente3%
YMSZ3%
Ouddy Party2%
DECGOL2%
Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 99 weeks — +49.4% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 4.0×

Open Trend

Top mustard yellow balloons search terms

mustard yellow balloons25K/yr +53.8%10.5% conv.
yellow gold balloons7K/yr +69.4%4.2% conv.
orange and yellow balloons6K/yr +49.6%1.2% conv.
mustard balloons6K/yr +22.1%12.7% conv.
dark yellow balloons5K/yr +56.7%7.7% conv.
yellow and orange balloons5K/yr +21.2%1.6% conv.
golden yellow balloons4K/yr +65.9%7.6% conv.
yellow orange balloons3K/yr +39.7%2.8% conv.
orange yellow balloons3K/yr +55.1%2.6% conv.

All search terms

Top mustard yellow balloons products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PartyWoo Mustard Yellow Balloons 120pcs Different Sizes of 18 12 10 5 Inch Boho Netural Fall Balloon Arch Kit for Birthday Baby Shower Sunflower Little Cutie Thanksgiving Party Decorations Yellow-F57

PartyWoo$8.214.6★1,527 rev

PartyWoo Mustard Yellow Balloons 50pcs 12 Inch Yellow Fall Balloons for Birthday Graduation Gender Reveal Engagement Baby Shower Bee Summer Sunflower Little Cutie Lemon Party Decorations Yellow-Y10

PartyWoo$6.504.5★12,127 rev

Awenztech 110pcs Mustard Yellow Balloons 18 12 10 5 inch Mustard Balloons Different Sizes Yellow Balloon Garland for Baby Shower Sunflower Thanksgiving Fall Birthday Party Decorations

awenztech$9.054.7★444 rev

PartyWoo Mustard Yellow Balloons 100pcs Different Sizes of 18 12 10 5 Inch Yellow Fall Balloon Arch Kit for Birthday Engagement Baby Shower Bee Sunflower Little Cutie Party Decorations Yellow-Y10

PartyWoo$9.534.5★10,109 rev

PartyWoo Mustard Yellow Balloons 50pcs 12 Inch Boho Netural Fall Balloons for Birthday Engagement Baby Shower Anniversary Bee Sunflower Little Cutie Thanksgiving Party Decorations Yellow-F57

PartyWoo$6.564.5★12,127 rev

Newest

by launch date

Bezente Mustard Yellow Latex Party Balloons - 100 Pack 12 inch Round Helium Boho Netural Fall Balloons for Graduation Bridal Shower Wedding Sunflower Bee Thanksgiving Little Cutie Party Decorations

Bezente$8.8613,746 rev

5mo ago

YMSZ Yellow Balloons 67pcs 12 Inch Light and Mustard Yellow Balloons for Birthday Baby Shower Sunflower Theme Party Decoration

YMSZ$5.873,821 rev

7mo ago

Ouddy Party 129Pcs Mustard Balloons Different Sizes 18 12 10 5 Inch 6Pcs 18 Yellow Fall Balloon Arch Garland Kit Latex Balloon for Thanksgiving Sunflower Bridal Shower Birthday Party Decorations

Ouddy Party$8.46190 rev

12mo ago

Zingnify Orange Yellow Balloons 150 pcs Different Sizes Pack of 18 Inch 12 Inch 10 Inch 5 Inch Tangerine Yellow Balloons for Balloon Garland Balloon Arch as Birthday Party Wedding Decorations

Zingnify$9.82399 rev

1y ago

Awenztech 110pcs Mustard Yellow Balloons 18 12 10 5 inch Mustard Balloons Different Sizes Yellow Balloon Garland for Baby Shower Sunflower Thanksgiving Fall Birthday Party Decorations

awenztech$9.05444 rev

2y ago

What buyers say about mustard yellow balloons

What buyers praise and complain about, mined from review topics.

What buyers love

Color40%

“True to color”

Quality-Overall25%

“Good Quality Balloons”

Value For Money8%

“Good balloons for a good price”

Advertised Vs Actual Product8%

“The did the job”

Ease Of Use5%

“Easy to work with”

Inflation/Deflation3%

“Easy to inflate”

Durability2%

“They held up well”

What buyers complain about

Quality-Overall22%

“Poor quality”

Adhesion/Stickiness17%

“They were sticking to each other”

Inflation/Deflation11%

“these balloons are popping because they are stuck together when I pulled them out of the bag”

Strength11%

“They were too stuck together to blow up”

Durability6%

“AIR RETENTION lasts less than 24hrs”

Assembly/Installation6%

“Oh my goodness this was the most stressful install I've done”

Smell3%

“the balloons smelled horrible”

Brightness/Shine/Glow3%

“The shine was a little dull because of the balloon powder”

Top return reasons

Color79%

Inflation/Deflation6%

Value For Money4%

Advertised Vs Actual Product3%

Quality-Overall2%

Size-Overall2%

Thin1%

Adhesion/Stickiness1%

Functionality-Overall0%

Material Quality0%

Common questions

Is mustard yellow balloons profitable to sell on Amazon United States?: The niche generates $44K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +49.4%. Flapen's verdict: Skip it (34/100).
How competitive is the mustard yellow balloons niche?: 9 brands and 14 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in mustard yellow balloons?: Top complaints mined from reviews: Quality-Overall, Adhesion/Stickiness, Inflation/Deflation. The return rate is 4.6%.
When does demand for mustard yellow balloons peak?: Demand peaks in May–Jun; the busiest month runs 4.0× the quietest.
What does it cost to enter the mustard yellow balloons niche?: Listings span $5.87–$11.94; the average listing price is $8.50 (sweet spot $15–$100). The average incumbent carries 5,167 reviews — the moat a new listing must climb.