Muslin Duvet Cover
FailBuyers convert on only 0.6% of searches, so Muslin Duvet Cover is a Fail.
- Flapen Score
- 40 / 100Ranks 9,007 of 11,240 Home & Kitchen niches · −9 vs the category median of 4940
- Market size
- $114K/yr291K searches / yr
- 90-day growth
- -13.8%search demand this quarter
- Competition
- 54%top-5 click share · 12 brands · 14 sellers
Flapen Score
Muslin Duvet Cover against its category
The dotted line is the Home & Kitchen average. Past it, Muslin Duvet Cover is stronger. Inside it, weaker.
Market
The Muslin Duvet Cover market on Amazon at a glance
Shoppers on Amazon United States searched for Muslin Duvet Cover 291K times last year and spent an estimated $114K. The top 5 brands take 80% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.
- Searches, last 12 months
- 291K
- Growth, 90 days vs prior 90
- -13.8%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $114Ka year
- Peak month
- January1.4× the quietest month
- Top search term
- muslin duvet cover76K searches a year
02 · Price
A sale here is worth $64.13.
Listings sell for $64.13 on average, from $29.51 to $96.32. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $64.13 that is $0 to $6K a year per listing.
- Average price
- $64.13inside the $15 to $100 sweet spot
- Price range
- $29.51–$96.32
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$6K
- Returns
- 7.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #181 within Duvet Covers & Sets. It carries 2,036 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 10.9%
- Average rank
- #181in Duvet Covers & Sets
- Average rating
- 4.32 starsAmazon United States average 4.42 stars
- Average reviews
- 2,036per listing
- Listings tracked
- 23
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Muslin Duvet Cover products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
EMME Cream White Muslin Duvet Cover Queen Size 100% Cotton Soft Gauze Bedding Set with 2 Pillowcases Breathable Lightweight All Season Comforter Cover with Zipper & Corner Ties 90x90
- Price
- $52.64
- Rating
- 4.3/5
- Reviews
- 1,842
- Age
- 1y ago

Bedsure PureWoven 100% Cotton Muslin Duvet Cover King Gauze Bedding Set
- Price
- $88.03
- Rating
- 4.2/5
- Reviews
- 233
- Age
- 1y ago

Bedsure PureWoven 100% Cotton Muslin Duvet Cover Queen Gauze Bedding Set
- Price
- $78.61
- Rating
- 4.2/5
- Reviews
- 233
- Age
- 1y ago

MEISHANG Muslin Duvet Cover Queen Size - 100% Organic Cotton Soft Textured Gauze Weave Duvet Cover for Breathable All-Season Oeko-Tex Certified - 3 Piece Set (Queen Linen)
- Price
- $51.11
- Rating
- 4.3/5
- Reviews
- 219
- Age
- 1y ago

SE SOFTEXLY Muslin Duvet Cover Queen Size 100% Washed Cotton Duvet Cover Set Ultra Soft Comforter Cover Linen Like 3 Pieces Minimalist Gauze Duvet Cover with 2 Pillowcases 90x90 White
- Price
- $75.50
- Rating
- 4.2/5
- Reviews
- 505
- Age
- 2y ago
Trending
estimated 90-day click momentum
HYPREST Muslin Duvet Cover King Size Cloud-Gauze Cotton Duvet Cover Set Breathable & Lightweight Soft Textured Linen Like Bedding Set with Zipper & 8 Corner Ties (Linen King 104x90)
- Price
- $71.00
- Rating
- 4.9/5
- Reviews
- 47
- Age
- 3mo ago

Bedsure PureWoven 100% Cotton Muslin Duvet Cover King Size 3-Layer Gauze
- Price
- $96.32
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 5mo ago

PHF Cotton Muslin Duvet Cover King Size 3-Layer Ultra-Soft Lightweight Breathable Textured Guaze Skin-Friendly Minimalist Comforter Cover Set for All Season with 2 Pillow Shams 104x90 Natural
- Price
- $75.19
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 7mo ago

Bedsure PureWoven 100% Cotton Muslin Duvet Cover Queen Size 3-Layer Gauze
- Price
- $84.59
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 5mo ago

EMME Cream White Muslin Duvet Cover Queen Size 100% Cotton Soft Gauze Bedding Set with 2 Pillowcases Breathable Lightweight All Season Comforter Cover with Zipper & Corner Ties 90x90
- Price
- $52.64
- Rating
- 4.3/5
- Reviews
- 1,842
- Age
- 1y ago
Newest
by launch date
HYPREST Muslin Duvet Cover King Size Cloud-Gauze Cotton Duvet Cover Set Breathable & Lightweight Soft Textured Linen Like Bedding Set with Zipper & 8 Corner Ties (Linen King 104x90)
- Price
- $71.00
- Rating
- 4.9/5
- Reviews
- 47
- Age
- 3mo ago

Bedsure PureWoven 100% Cotton Muslin Duvet Cover King Size 3-Layer Gauze
- Price
- $96.32
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 5mo ago

Bedsure PureWoven 100% Cotton Muslin Duvet Cover Queen Size 3-Layer Gauze
- Price
- $84.59
- Rating
- 4.4/5
- Reviews
- 15
- Age
- 5mo ago

PHF Cotton Muslin Duvet Cover King Size 3-Layer Ultra-Soft Lightweight Breathable Textured Guaze Skin-Friendly Minimalist Comforter Cover Set for All Season with 2 Pillow Shams 104x90 Natural
- Price
- $75.19
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 7mo ago

PHF Cotton Muslin Duvet Cover Queen Size 3-Layer Ultra-Soft Lightweight Breathable Textured Guaze Skin-Friendly Minimalist Comforter Cover Set for All Season with 2 Pillow Shams 90x90 Natural
- Price
- $66.15
- Rating
- 4.5/5
- Reviews
- 50
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 54% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
14
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
54%
Top 20: 96%
Open market
15%
- EMME30%
- Bedsure22%
- PHF12%
- MEISHANG9%
- SE SOFTEXLY8%
- MooMee5%
- Open — no brand owns it (6 brands, 15%)
Demand
Muslin Duvet Cover search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Muslin Duvet Cover search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- muslin duvet cover76K/yr
- muslin duvet cover king51K/yr
- muslin duvet cover queen37K/yr
- gauze duvet cover26K/yr
- gauze duvet cover king20K/yr
- muslin duvet11K/yr
- muslin cotton duvet cover8K/yr
- gauze duvet cover queen12K/yr
- muslin duvet cover full9K/yr
- muslin duvet cover twin8K/yr
Reviews and returns
What reviews say buyers love and hate about Muslin Duvet Cover
We read the reviews and the return reasons for every product selling here.
“Ripped easily”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Muslin Duvet Cover questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









