muslin blanket
Skip itWeak search conversion (0.8%) — this niche doesn't clear our bar today.
Avg price
Incredible$28.08avg listing price — sweet spot $15–$100
Price range
Great$10.84–$51.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+54.9%90-day search growth — must beat 0% to launch
Market size
Good$734K$734K/yr · 3.4M searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.3%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,306.65avg incumbent reviews — the moat a new listing must climb
Brand share
Bad90%top-5 brand share — brand-locked demand
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, muslin blanket is a $734K/yr Amazon United States market (3.4M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 47/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
muslin blanket market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- $842K–$1.1M
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #201
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 0.0%
- Avg brand age
- 46 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
11
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
6%
- EMME36%
- Bedsure21%
- Kozyhvn15%
- Love's cabin12%
- Cosy Family5%
- Comfy Cubs4%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +54.9% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 3.6×
Top muslin blanket search terms
- muslin blankets for adults622K/yr
- cotton blanket627K/yr
- muslin blanket496K/yr
- cotton throw blanket324K/yr
- muslin cotton blanket94K/yr
- 100% cotton blanket204K/yr
- linen blanket161K/yr
- muslim blankets for adults80K/yr
- muslin blankets94K/yr
- cotton muslin blanket69K/yr
Top muslin blanket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EMME Muslin Throw Blanket for Adults 100% Cotton Blankets for Couch 4-Layer Summer Breathable Gauze All Season Soft and Lightweight Pre-Washed (Teal 50x71)
EMME$26.724.6★10,570 rev
Bedsure 100% Cotton Muslin Blankets for Adults Large Throw 50x70 Inches - 4-Layer Breathable and Lightweight Soft Boho Gauze Muslin Cotton Blanket for Couch Decor Travel Summer Linen Beige
Bedsure$22.874.7★1,771 rev
6 Layers Cotton Muslin Blankets Large Lightweight Cotton Throw Cooling Soft Throw Blanket for Year-Round Comfort Breathable Quilt Bedspread Gauze Weave Bedding for Adults Oatmeal Beige Linen
Kozyhvn$19.114.4★1,827 rev
100% Cotton Muslin Blanket Large 50 x 70 6 Layers Breathable and Lightweight Cotton Throw Blanket for Bed and Couch Soft Quilt Bedspread Gauze Blanket for Adults All Season Lavender
Kozyhvn$23.864.4★1,827 rev
Bedsure GentleSoft 100% Cotton Blanket Queen Size for Bed - Cooling Breathable and Lightweight Soft Cozy Textured Herringbone Woven Summer Blanket for Home Decor Linen Beige 90x90 inches
Bedsure$30.274.4★2,996 rev
Newest
by launch date
Cooling Muslin Blankets for Hot Sleepers 20% Rayon Derived from Bamboo 80% Cotton Summer Blanket 6-Layer Soft & Breathable Gauze Blanket All Season Use 50x60 Medium Gray
RILIHO$19.7856 rev
EMME Cotton Muslin Large Throw Blanket 4-Layer Couch Breathable Gauze Soft Lightweight Bed Blankets Adults Two-Tone Weave Design Pre-Washed Softer Touch (Heather Teal 50x70)
EMME$27.992,816 rev
100% Cotton Blankets for Bed - Waffle Weave Blankets for Summer Lightweight and Breathable Soft Woven Blanket for Spring (Dark Grey Throw (50 x 60))
QUBA LINEN$10.842,191 rev
6 Layers Cotton Muslin Blankets Large Lightweight Cotton Throw Cooling Soft Throw Blanket for Year-Round Comfort Breathable Quilt Bedspread Gauze Weave Bedding for Adults Oatmeal Beige Linen
Kozyhvn$19.111,827 rev
100% Cotton Muslin Blanket Large 50 x 70 6 Layers Breathable and Lightweight Cotton Throw Blanket for Bed and Couch Soft Quilt Bedspread Gauze Blanket for Adults All Season Lavender
Kozyhvn$23.861,827 rev
Trending
90-day click momentumCooling Muslin Blankets for Hot Sleepers 20% Rayon Derived from Bamboo 80% Cotton Summer Blanket 6-Layer Soft & Breathable Gauze Blanket All Season Use 50x60 Medium Gray
RILIHO$19.784.7★
Loves cabin 100% Cotton Muslin Blanket 6 Layer Lightweight Breathable Gauze King Size Blanket 108 x 90 Inches Soft Summer Blanket for Bed Light Grey
Love's cabin$40.784.6★
EMME Cotton Muslin Large Throw Blanket 4-Layer Couch Breathable Gauze Soft Lightweight Bed Blankets Adults Two-Tone Weave Design Pre-Washed Softer Touch (Heather Teal 50x70)
EMME$27.994.6★
Comfy Cubs Muslin Blanket for Adults Queen 90 x 90 - 6 Layer Soft Breathable & Lightweight Muslin Adult Blanket - Machine Washable & Designed in The US Bedding for All Seasons - Neptune
Comfy Cubs$44.764.5★
100% Cotton Muslin Blanket Large 50 x 70 6 Layers Breathable and Lightweight Cotton Throw Blanket for Bed and Couch Soft Quilt Bedspread Gauze Blanket for Adults All Season Lavender
Kozyhvn$23.864.4★
What buyers say about muslin blanket
What buyers praise and complain about, mined from review topics.What buyers love
“Soft to the touch”
“Beautiful and lightweight”
“Keeps me warm”
“High quality, very good quality, description accurate”
“Very comfortable”
“Beautiful color”
“Washes Well”
“Good price”
“Queen size fit as expected”
“Breathes well”
What buyers complain about
“Size is not correct”
“thinner then I expected”
“Not Soft”
“the color is significantly different”
“Not good quality”
“The material is so scratchy that it reminds me of a set of cheap curtains”
“well it's super thin so hard to be warm with that”
“Its thin”
“False advertisement”
“Not long lasting”
Top return reasons
Common questions
- Is muslin blanket profitable to sell on Amazon United States?
- The niche generates $734K/yr across 17 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +54.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the muslin blanket niche?
- 9 brands and 11 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in muslin blanket?
- Top complaints mined from reviews: Size-Overall, Thickness, Hard Feel. The return rate is 4.3%.
- When does demand for muslin blanket peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 3.6× the quietest.
- What does it cost to enter the muslin blanket niche?
- Listings span $10.84–$51.94; the average listing price is $28.08 (sweet spot $15–$100). The average incumbent carries 3,307 reviews — the moat a new listing must climb.