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mushroom rug

Skip it

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Market size 10Growth 28Conversion 9Competition 64Returns 52Price range 90Avg price 95Brand share 77Review moat 62Quality gap 52

Avg price

Incredible$34.92

avg listing price — sweet spot $15–$100

Price range

Great$10.86–$101.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great58%

top-5 brand share — no brand owns this niche

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Review moat

Good1,035.39

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Good2.9%

return rate — above 5% kills the launch gate

Growth

Okay+2.4%

90-day search growth — must beat 0% to launch

Market size

Bad$39K

$39K/yr · 150K searches

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon United States niche tracking, mushroom rug is a $39K/yr Amazon United States market (150K searches/yr). The top 5 brands hold 58% of demand. Verdict: Skip it — 47/100.

Data updated Jul 5, 2026 · scored weekly · How we score niches

mushroom rug market data

Units sold / yr
1K–1K
avg 0–100/product
Revenue / yr
$35K–$44K
units × avg price
Conversion rate
0.7%
Avg BSR
#2,284
Page quality
0%
Prime
100%
Sponsored
94%
Out of stock
8.9%
Avg brand age
21 months
Avg seller age
166 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 falling

Sellers

28

Top-5 brand share

58%

Top 20: 95%

Top-5 click share

46%

Top 20: 84%

Open market

37%

  • ROYHOME22%
  • Garvee14%
  • TRUEDAYS9%
  • Acetiamin8%
  • nesrt6%
  • Joydeco6%

Demand & seasonality

Weekly Amazon search volume, last 109 weeks — +2.4% search growth over the last 90 days.
5K3KPrime Day '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top mushroom rug search terms

  • mushroom rug86K/yr
  • mushroom bathroom rug14K/yr
  • mushroom bath mat17K/yr
  • mushroom area rug8K/yr
  • mushroom rugs8K/yr
  • mushroom rugs for bedroom7K/yr
  • mushroom carpet4K/yr
  • mushroom mat3K/yr
  • mushroom bath rug2K/yr
All search terms

Top mushroom rug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%$2K8%$3K12%$5K16%$6K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about mushroom rug

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel20%

“Soft and beautiful”

Quality-Overall9%

“Solid quality”

Advertised Vs Actual Product9%

“As Described”

Color8%

“the colors are vibrant”

Size-Overall6%

“size is accurate”

Value For Money6%

“I love that it is so affordable”

Design-Overall4%

“The design is very cute”

Grip4%

“Other than that it doesnt have slip issues”

Material Quality4%

“Comfortable material”

Ease Of Cleaning4%

“Has worked well to keep the floor clean”

What buyers complain about

Color17%

“The color is now faded”

Thickness15%

“not super thick”

Quality-Overall7%

“Lower quality than pictured”

Size-Overall5%

“SMALL”

Durability3%

“the edging has started to fall apart”

Smell3%

“There was a strong chemical/manufacturing smell upon opening the bag”

Moist/Dry2%

“Wrinkly”

Ease Of Cleaning2%

“My huge concern is the cleaning of this rug plus it being shag”

Strength2%

“Theyre cute not sturdy”

Absorbency1%

“just not absorbent enough to fully stop water from hitting for floor”

Top return reasons

Size-Overall32%
Color26%
Advertised Vs Actual Product11%
Quality-Overall7%
Material Quality4%
Thickness3%
Thin2%
Design-Overall2%
Display Colors2%
Functionality-Overall2%

Common questions

Is mushroom rug profitable to sell on Amazon United States?
The niche generates $39K/yr across 36 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is +2.4%. Flapen's verdict: Skip it (47/100).
How competitive is the mushroom rug niche?
26 brands and 28 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 58% of demand.
What do buyers complain about in mushroom rug?
Top complaints mined from reviews: Color, Thickness, Quality-Overall. The return rate is 2.9%.
When does demand for mushroom rug peak?
Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the mushroom rug niche?
Listings span $10.86–$101.26; the average listing price is $34.92 (sweet spot $15–$100). The average incumbent carries 1,035 reviews — the moat a new listing must climb.