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Mushroom Pillow

Maybe

The top 5 brands take only 45% of clicks. But buyers convert on only 1.2% of searches, so Mushroom Pillow is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 49
Market size
$73K/yr303K searches / yr
90-day growth
-2.1%search demand this quarter
Competition
36%top-5 click share · 32 brands · 66 sellers

Flapen Score

Mushroom Pillow against its category

The dotted line is the Home & Kitchen average. Past it, Mushroom Pillow is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mushroom Pillow market on Amazon at a glance

Shoppers on Amazon United States searched for Mushroom Pillow 303K times last year and spent an estimated $73K. The top 5 brands take 45% of clicks. Demand peaks in Aug–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 303K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $73K a year.

Searches, last 12 months
303K
Growth, 90 days vs prior 90
-2.1%
Conversion, latest week
1.2%
Market size, estimated
$73Ka year
Peak month
December3.7× the quietest month
Top search term
mushroom pillow129K searches a year

02 · Price

A sale here is worth $19.62.

Listings sell for $19.62 on average, from $5.07 to $48.27. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $19.62 that is $0 to $2K a year per listing.

Average price
$19.62inside the $15 to $100 sweet spot
Price range
$5.07–$48.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #922 within Decorative Pillows, Inserts & Covers. It carries 460 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
10.6%
Average rank
#922in Decorative Pillows, Inserts & Covers
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
460per listing
Listings tracked
48

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Mushroom Pillow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

66

Top-5 brand share

45%

Top 20: 92%

Top-5 click share

36%

Top 20: 76%

Open market

49%

  • Brand 112%
  • Brand 210%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Mushroom Pillow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Mushroom Pillow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mushroom pillow129K/yr
  • mushroom plush70K/yr
  • mushroom pillows21K/yr
  • mushroom stuffed animal19K/yr
  • mushroom throw pillows14K/yr
  • mushroom stuffy12K/yr
  • mushroom plushies12K/yr
  • mushroom throw pillow10K/yr
  • plush mushroom6K/yr
  • giant mushroom plush4K/yr

Reviews and returns

What reviews say buyers love and hate about Mushroom Pillow

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Soft Feel”
17%of negative reviews mention “Size-Overall”
1.6%of orders come back
“It's super small”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mushroom Pillow questions

Answered from the same tracked data.