Is mushroom blanket profitable to sell on Amazon United States?

The niche generates $40K/yr across 38 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Worth a look (52/100).

How competitive is the mushroom blanket niche?

35 brands and 36 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 41% of demand.

What do buyers complain about in mushroom blanket?

Top complaints mined from reviews: Thickness, Brightness/Shine/Glow, Size-Overall. The return rate is 1.8%.

When does demand for mushroom blanket peak?

Demand peaks in Nov–Dec; the busiest month runs 7.4× the quietest.

What does it cost to enter the mushroom blanket niche?

Listings span $9.95–$52.26; the average listing price is $20.89 (sweet spot $15–$100). The average incumbent carries 410 reviews — the moat a new listing must climb.

mushroom blanket

Worth a look

Shows no brand lock-in (top 5 brands take 41% of clicks), but a small market ($40K/yr) keeps it on the watch list.

Brand share

Great41%

top-5 brand share — no brand owns this niche

Avg price

Great$20.89

avg listing price — sweet spot $15–$100

Price range

Great$9.95–$52.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Great35%

top-5 click share — an open shelf

Returns

Great1.8%

return rate — above 5% kills the launch gate

Review moat

Great410.13

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Growth

Bad-23.5%

90-day search growth — must beat 0% to launch

Market size

Bad$40K

$40K/yr · 117K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, mushroom blanket is a $40K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

mushroom blanket market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $52K–$63K; units × avg price
Conversion rate: 1.6%
Avg BSR: #2,573
Page quality: 0%
Prime: 100%
Sponsored: 74%
Out of stock: 22.2%
Avg brand age: 26 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

35 falling

Sellers

Top-5 brand share

41%

Top 20: 84%

Top-5 click share

35%

Top 20: 79%

Open market

54%

Mewkou16%
Horaldaily7%
MIBOI6%
WIBUE6%
Warmstorey6%
SIOQCKIS5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -23.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 7.4×

Open Trend

Top mushroom blanket search terms

mushroom blanket88K/yr -23.4%1.2% conv.
mushroom throw blanket20K/yr -16.3%1.4% conv.
mushroom blanket throw9K/yr -42.9%1.2% conv.

All search terms

Top mushroom blanket products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Mewkou Glow in The Dark Mushroom Wearable Blanket Hoodie for Adult Oversized Sherpa Fleece Blanket Hoodie for Women Men Wearable Blanket Hoodie Birthday Gifts Mushroom

Mewkou$29.144.7★1,576 rev

Mushrooms Throw Blanket 320gsm Fluffy Cozy Soft Warm Plush Lightweight Decorative Blanket Gifts for Women Men Girls Boys Kids Baby Blankets Quilt for Bed Sofa Chair Couch (50x40)

WIBUE$19.054.4★129 rev

Mushroom Blanket Mushroom Gifts for Women Men Mushrooms Illustration Throw Blanket Soft Cozy Flannel Fleece Mushrooms Decorations Blankets Throw for Bed Couch Sofa Home Decor 50x 40

SIOQCKIS$15.294.5★78 rev

Mushroom Blanket Gifts for Women Soft Cozy Fleece Flannel Mushroom Throw Blanket All-Season for Sofa Couch Cottagecore Room Decor Blankets for Adults Teen 60x50 Inches

MIBOI$24.824.6★613 rev

Warmstorey Mushroom Blanket Hoodies - Mushroom Lover Gift Oodie - Mom Wife Mothers Day Gift Ideas - Wife Cozy Gift Thoughtful Gift from Daughter or Son Soft and Warm Blanket for Mommy

Warmstorey$52.264.6★206 rev

Newest

by launch date

AISDE Mushroom Blanket Gifts for Women Girls Gifts for Mushrooms Lovers Christmas Cottagecore Mushroom Decor Woodland Soft Blanket for Couch Bed 40x60

AISDE$9.951,748 rev

3mo ago

Horaldaily Mushroom Blanket Throw Seasonal Black Vintage Moths Soft Fuzzy Plush Faux Fur Cozy Blankets for Couch Sofa Bed Lounging Ideal Gifts for Kids Adults Wife Self 50x60

Horaldaily$17.045 rev

8mo ago

Horaldaily Mushroom Blanket Throw Seasonal White Vintage Moths Soft Fuzzy Plush Faux Fur Cozy Blankets for Couch Sofa Bed Lounging Ideal Gifts for Kids Adults Wife Self 50x60

Horaldaily$16.925 rev

8mo ago

Mushroom Blanket Super Soft Warm Fluffy Fleece Flannel Throw Blanket Cozy Fuzzy Plush Stuff Bedding Blankets Gifts for Women Kids Boys Girls Adults 50X40

Nexlyth$15.0269 rev

11mo ago

Mushroom Blanket - Ultra Soft Mushroom Throw Blanket Super Fuzzy Plush Cozy Fleece Warm Stuffed Animal Bedding Blanket Gift for Kids & Adult 40x50

Knerova$10.1354 rev

11mo ago

What buyers say about mushroom blanket

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel28%

“This blanket is incredibly soft and cozy”

Warmth13%

“This blanket is a cozy”

Brightness/Shine/Glow8%

“GLOWS IN THE DARK”

Comfort-Overall8%

“comfortable”

Color7%

“I absolutely love the color”

Size-Overall4%

“Great size”

Value For Money4%

“great price”

Quality-Overall3%

“has really good detail on it”

Thickness2%

“This throw is also thick it's not one of those really thin ones that you see”

Gifting Purpose2%

“my friend really loves her gift”

What buyers complain about

Thickness18%

“Not super thick”

Brightness/Shine/Glow18%

“Doesnt glow very well”

Size-Overall9%

“Too short for a throw”

Thin8%

“Thin”

Stain Resistance3%

“My only complaint is it sheds a lot”

Color3%

“the colors weren't as rich as the photo online”

Functionality-Overall2%

“Didn't Work”

Washability2%

“I seriously doubt it will hold up through multiple washings”

Quality-Overall2%

“The quality is poor”

Stitch/Finish/Polish2%

“loose stitching everywhere”

Top return reasons

Size-Overall33%

Material Quality10%

Thin7%

Brightness/Shine/Glow5%

Color4%

Display Colors4%

Stitch/Finish/Polish4%

Print Quality4%

Quality-Overall4%

Advertised Vs Actual Product4%

Common questions

Is mushroom blanket profitable to sell on Amazon United States?: The niche generates $40K/yr across 38 tracked products. 0 of 15 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Worth a look (52/100).
How competitive is the mushroom blanket niche?: 35 brands and 36 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 41% of demand.
What do buyers complain about in mushroom blanket?: Top complaints mined from reviews: Thickness, Brightness/Shine/Glow, Size-Overall. The return rate is 1.8%.
When does demand for mushroom blanket peak?: Demand peaks in Nov–Dec; the busiest month runs 7.4× the quietest.
What does it cost to enter the mushroom blanket niche?: Listings span $9.95–$52.26; the average listing price is $20.89 (sweet spot $15–$100). The average incumbent carries 410 reviews — the moat a new listing must climb.