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Museum of Us

Maybe

The average product has only 17 reviews. But demand is soft, at -65.3% this quarter, so Museum of Us is a Maybe.

Flapen Score
62
62 / 100
Top 7% of 11,240 Home & Kitchen niches · +13 vs the category median of 49
Market size
$434K/yr465K searches / yr
90-day growth
-65.3%search demand this quarter
Competition
44%top-5 click share · 20 brands · 23 sellers

Flapen Score

Museum of Us against its category

The dotted line is the Home & Kitchen average. Past it, Museum of Us is stronger. Inside it, weaker.

62Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Museum of Us market on Amazon at a glance

Shoppers on Amazon United States searched for Museum of Us 465K times last year and spent an estimated $434K. The top 5 brands take 65% of clicks. Flapen scores it 62 out of 100, a Maybe.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 465K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -65.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $434K a year.

Searches, last 12 months
465K
Growth, 90 days vs prior 90
-65.3%
Conversion, latest week
3.3%
Market size, estimated
$434Ka year
Top search term
museum of us167K searches a year

02 · Price

A sale here is worth $28.39.

Listings sell for $28.39 on average, from $21.55 to $47.96. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $28.39 that is $3K to $7K a year per listing.

Average price
$28.39inside the $15 to $100 sweet spot
Price range
$21.55–$47.96
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
$3K–$7K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #1,988 within Picture Frames. It carries 17 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
88%
Out of stock, average day
9.8%
Average rank
#1,988in Picture Frames
Average rating
4.16 starsAmazon United States average 4.42 stars
Average reviews
17per listing
Listings tracked
34

04 · Newcomers

8 of last year's 34 launches cleared the first-year sales bar.

34 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
34
Successful launches
8Amazon's first-year sales bar
Average brand age
19 months

Products

Top Museum of Us products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

20 rising

Sellers

23

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

44%

Top 20: 84%

Open market

29%

  • Brand 134%
  • Brand 28%
  • Brand 38%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Museum of Us search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '26FebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 9.3× · 6 of 12 months tracked

Search terms

Top Museum of Us search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • museum of us167K/yr
  • mini museum kit60K/yr
  • museum of us kit48K/yr
  • mini museum75K/yr
  • shadow box museum kit7K/yr
  • diy mini museum silhouette box14K/yr
  • museum of us shadow box14K/yr
  • mini museum shadow box5K/yr
  • museum shadow box9K/yr
  • diy mini museum13K/yr

Reviews and returns

What reviews say buyers love and hate about Museum of Us

We read the reviews and the return reasons for every product selling here.

12%of positive reviews mention “Gifting Purpose”
14%of negative reviews mention “Quality-Overall”
0.3%of orders come back
“so - ultimately quality is mixed”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Museum of Us questions

Answered from the same tracked data.