Is museum of us profitable to sell on Amazon United States?

The niche generates $434K/yr across 34 tracked products. 8 of 34 products launched in the last 360 days are still selling. 90-day search growth is -65.3%. Flapen's verdict: Worth a look (62/100).

How competitive is the museum of us niche?

20 brands and 23 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 65% of demand.

What do buyers complain about in museum of us?

Top complaints mined from reviews: Quality-Overall, Frame Quality, Instructions/User Manual/Troubleshooting. The return rate is 0.3%.

What does it cost to enter the museum of us niche?

Listings span $21.55–$47.96; the average listing price is $28.39 (sweet spot $15–$100). The average incumbent carries 17 reviews — the moat a new listing must climb.

museum of us

Worth a look

Shows a thin review moat (17 avg reviews), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Review moat

Incredible17.21

avg incumbent reviews — the moat a new listing must climb

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible$28.39

avg listing price — sweet spot $15–$100

Price range

Incredible$21.55–$47.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Market size

Good$434K

$434K/yr · 465K searches

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-65.3%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United States niche tracking, museum of us is a $434K/yr Amazon United States market (465K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 62/100.

Data updated Aug 2, 2026 · scored weekly · How we score niches

museum of us market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $170K–$227K; units × avg price
Conversion rate: 3.3%
Avg BSR: #1,988
Page quality: 0%
Prime: 88%
Sponsored: 97%
Out of stock: 9.8%
Avg brand age: 19 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

20 rising

Sellers

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

44%

Top 20: 84%

Open market

29%

YXESO34%
YunPuff8%
LAZYTAIL8%
Generic8%
Microland7%
Tetieicsy5%

Demand

Weekly Amazon search volume, last 26 weeks — -65.3% search growth over the last 90 days.

Open Trend

Top museum of us search terms

museum of us167K/yr -77.8%2.1% conv.
mini museum kit60K/yr -32.2%1.9% conv.
museum of us kit48K/yr -40.6%2.5% conv.
mini museum75K/yr -73.4%1.4% conv.
shadow box museum kit7K/yr -20.4%2.4% conv.
diy mini museum silhouette box14K/yr -66.7%2.4% conv.
museum of us shadow box14K/yr -65.8%1.8% conv.
mini museum shadow box5K/yr +1.8%1.7% conv.
museum shadow box9K/yr -65.0%2.3% conv.
diy mini museum13K/yr -77.1%2.4% conv.

All search terms

Top museum of us products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YXESO DIY Mini Museum Silhouette Box for Gifts 8.74 x 1.77 in Black

YXESO$27.703.4★33 rev

YXESO DIY Mini Museum Silhouette Box for Anniversary 8.74 x 1.77 in White

YXESO$26.403.9★24 rev

Microland Memory Museum Kit Mini Picture Frame Shadow Box 9133.3 Romantic for Her Warm Pet Memorial Personalized Gift for Woman Wedding Birthday Mother Graduation Christmas

Microland$47.964.5★31 rev

YunPuff DIY Mini Museum Shadow Box Frame with Figurines & Spotlights Gold Frame Keepsake Gift for Valentines Day Mothers Day Birthday Graduation Anniversary & Home Decor

YunPuff$27.284.2★27 rev

YXESO DIY Mini Museum Silhouette Box 8.74 x 1.77 in Walnut Wood Color

YXESO$26.873.4★33 rev

Newest

by launch date

Personalized Mini Museum Silhouette Box Custom Photo Frame with LED Lights DIY Memory Display Photo Family Kit for Anniversary Valentines Day Gifts Birthday Home Decor (Museum Style 3)

HRDCUSX$29.991 rev

2mo ago

DIY Mini Museum Shadow Box Frame Kit Personalized Museum of Us Silhouette Display with 8pcs Mini Gold Frames & 8pcs Mini Figurines Custom Family Memory Box for Wedding Anniversary & Home Decor

Mqaue$28.342 rev

2mo ago

YunPuff DIY Mini Museum Shadow Box Frame with Figurines & Spotlights Gold Frame Keepsake Gift for Valentines Day Mothers Day Birthday Graduation Anniversary & Home Decor

YunPuff$27.2827 rev

3mo ago

DIY Mini Museum of Us Silhouette Shadow Box Frame Kit with 9 Mini Gold Frames & 5 Figurines Create Personalized Memory Display for Anniversary Wedding Birthday GiftSee product page for installation video.

Henkgo$34.6021 rev

3mo ago

Mini Museum Silhouette Shadow Box Frame DIY Memory Display Photo Craft Kit with LED String Lights Mini Gold Frames & Figurines Keepsake Box for Wedding Anniversary Family Milestone Gift

Generic$23.2213 rev

4mo ago

What buyers say about museum of us

What buyers praise and complain about, mined from review topics.

What buyers love

Gifting Purpose12%

“Cute gift”

Assembly/Installation11%

“It was easy to put together”

Quality-Overall10%

“decent quality - easy to work with”

Design-Overall10%

“thoughtfully designed, and well made too”

Frame Quality7%

“The frames are beautiful”

Fun/Entertainment Experience7%

“My daughter enjoys them as well”

Value For Money5%

“Well worth it”

Display-Overall5%

“Functional display box”

Ease Of Use3%

“EASY TO USE”

Strength3%

“the whole set feels solid”

What buyers complain about

Quality-Overall14%

“so - ultimately quality is mixed”

Frame Quality7%

“The frame itself is just a bland”

Instructions/User Manual/Troubleshooting6%

“It doesn't come with instructions”

Assembly/Installation4%

“No point in outting this thing together”

Size-Overall4%

“which look odd three different sizes also the 2 benches I received are also a big different in sizes”

Value For Money4%

“do not think it is worth the cost”

Paint Quality3%

“painting the figures a little more spooky”

Adhesion/Stickiness3%

“double sided adhesive that was included in the kit was not strong enough to keep the picture frames”

Advertised Vs Actual Product3%

“This is deceiving”

Color3%

“Having to color the people takes a lot of time”

Top return reasons

Size-Overall28%

Frame Quality25%

Advertised Vs Actual Product10%

Defective Material/Parts8%

Quality-Overall7%

Value For Money3%

Material Quality3%

Color2%

Brightness/Shine/Glow2%

Functionality-Overall2%

Common questions

Is museum of us profitable to sell on Amazon United States?: The niche generates $434K/yr across 34 tracked products. 8 of 34 products launched in the last 360 days are still selling. 90-day search growth is -65.3%. Flapen's verdict: Worth a look (62/100).
How competitive is the museum of us niche?: 20 brands and 23 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 65% of demand.
What do buyers complain about in museum of us?: Top complaints mined from reviews: Quality-Overall, Frame Quality, Instructions/User Manual/Troubleshooting. The return rate is 0.3%.
What does it cost to enter the museum of us niche?: Listings span $21.55–$47.96; the average listing price is $28.39 (sweet spot $15–$100). The average incumbent carries 17 reviews — the moat a new listing must climb.