Museum of Us
MaybeThe average product has only 17 reviews. But demand is soft, at -65.3% this quarter, so Museum of Us is a Maybe.
- Flapen Score
- 62 / 100Top 7% of 11,240 Home & Kitchen niches · +13 vs the category median of 4962
- Market size
- $434K/yr465K searches / yr
- 90-day growth
- -65.3%search demand this quarter
- Competition
- 44%top-5 click share · 20 brands · 23 sellers
Flapen Score
Museum of Us against its category
The dotted line is the Home & Kitchen average. Past it, Museum of Us is stronger. Inside it, weaker.
Market
The Museum of Us market on Amazon at a glance
Shoppers on Amazon United States searched for Museum of Us 465K times last year and spent an estimated $434K. The top 5 brands take 65% of clicks. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 465K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -65.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $434K a year.
- Searches, last 12 months
- 465K
- Growth, 90 days vs prior 90
- -65.3%
- Conversion, latest week
- 3.3%
- Market size, estimated
- $434Ka year
- Top search term
- museum of us167K searches a year
02 · Price
A sale here is worth $28.39.
Listings sell for $28.39 on average, from $21.55 to $47.96. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $28.39 that is $3K to $7K a year per listing.
- Average price
- $28.39inside the $15 to $100 sweet spot
- Price range
- $21.55–$47.96
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $3K–$7K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
97% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #1,988 within Picture Frames. It carries 17 reviews at 4.16 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 88%
- Out of stock, average day
- 9.8%
- Average rank
- #1,988in Picture Frames
- Average rating
- 4.16 starsAmazon United States average 4.42 stars
- Average reviews
- 17per listing
- Listings tracked
- 34
04 · Newcomers
8 of last year's 34 launches cleared the first-year sales bar.
34 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 19 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 34
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 19 months
Products
Top Museum of Us products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
23
Top-5 brand share
65%
Top 20: 100%
Top-5 click share
44%
Top 20: 84%
Open market
29%
- Brand 134%
- Brand 28%
- Brand 38%
- Brand 48%
- Brand 57%
- Brand 65%
Demand
Museum of Us search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 9.3× · 6 of 12 months tracked
Search terms
Top Museum of Us search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- museum of us167K/yr
- mini museum kit60K/yr
- museum of us kit48K/yr
- mini museum75K/yr
- shadow box museum kit7K/yr
- diy mini museum silhouette box14K/yr
- museum of us shadow box14K/yr
- mini museum shadow box5K/yr
- museum shadow box9K/yr
- diy mini museum13K/yr
Reviews and returns
What reviews say buyers love and hate about Museum of Us
We read the reviews and the return reasons for every product selling here.
“so - ultimately quality is mixed”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Museum of Us questions
Answered from the same tracked data.









