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Murphy Bed Mattress

Maybe

The top 5 brands take only 41% of clicks. But prices span $81.70–$693.12, mostly outside the sweet spot, so Murphy Bed Mattress is a Maybe.

Flapen Score
57
57 / 100
Top 16% of 11,240 Home & Kitchen niches · +8 vs the category median of 49
Market size
$265K/yr75K searches / yr
90-day growth
+22.2%search demand this quarter
Competition
28%top-5 click share · 34 brands · 45 sellers

Flapen Score

Murphy Bed Mattress against its category

The dotted line is the Home & Kitchen average. Past it, Murphy Bed Mattress is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Murphy Bed Mattress market on Amazon at a glance

Shoppers on Amazon United States searched for Murphy Bed Mattress 75K times last year and spent an estimated $265K. The top 5 brands take 41% of clicks. Demand peaks in Jan–Jul–Aug. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $265K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
+22.2%
Conversion, latest week
1.6%
Market size, estimated
$265Ka year
Peak month
July2.4× the quietest month
Top search term
murphy bed mattress queen26K searches a year

02 · Price

A sale here is worth $220.48.

Listings sell for $220.48 on average, from $81.70 to $693.12. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $220.48 that is $0 to $22K a year per listing.

Average price
$220.48above the $15 to $100 sweet spot
Price range
$81.70–$693.12
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$22K
Returns
1.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

98% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 10.1% of listings are out of stock. The average listing ranks #697 within Mattresses & Box Springs. It carries 1,517 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
87%
Out of stock, average day
10.1%
Average rank
#697in Mattresses & Box Springs
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
1,517per listing
Listings tracked
63

04 · Newcomers

31 of last year's 38 launches cleared the first-year sales bar.

38 products launched here in the last 12 months. 31 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
38
Successful launches
31Amazon's first-year sales bar
Average brand age
22 months

Products

Top Murphy Bed Mattress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

34 rising

Sellers

45

Top-5 brand share

41%

Top 20: 89%

Top-5 click share

28%

Top 20: 63%

Open market

53%

  • Brand 112%
  • Brand 211%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Murphy Bed Mattress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Jul, Aug · busiest ÷ quietest = 2.4×

Search terms

Top Murphy Bed Mattress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • murphy bed mattress queen26K/yr
  • murphy bed queen mattress13K/yr
  • queen murphy bed mattress9K/yr
  • trifold queen mattress 6 inch7K/yr
  • murphy bed queen mattress tri fold5K/yr
  • 6 trifold mattress queen4K/yr
  • trifold queen mattress 8 inch4K/yr
  • mattress for murphy bed3K/yr
  • mattress for murphy bed queen3K/yr

Reviews and returns

What reviews say buyers love and hate about Murphy Bed Mattress

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Comfort-Overall”
13%of negative reviews mention “Hard Feel”
1.6%of orders come back
“Hard as a Rock”
A buyer, on “Hard Feel”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Murphy Bed Mattress questions

Answered from the same tracked data.