murphy bed mattress
Worth a lookShows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great41%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Returns
Great1.6%return rate — above 5% kills the launch gate
Growth
Good+22.2%90-day search growth — must beat 0% to launch
Review moat
Okay1,516.6avg incumbent reviews — the moat a new listing must climb
Market size
Okay$265K$265K/yr · 75K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$220.48avg listing price — sweet spot $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Price range
Bad$81.70–$693.12cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, murphy bed mattress is a $265K/yr Amazon United States market (75K searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Jan–Jul–Aug. Verdict: Worth a look — 57/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
murphy bed mattress market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $220K–$276K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #697
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 98%
- Out of stock
- 10.1%
- Avg brand age
- 22 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
34 rising
Sellers
45
Top-5 brand share
41%
Top 20: 89%
Top-5 click share
28%
Top 20: 63%
Open market
53%
- CYMULA12%
- Fancylion11%
- Lazyzizi7%
- AMERLIFE6%
- ROXGOX6%
- Novilla5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +22.2% search growth over the last 90 days.Peak months: Jan, Jul, Aug · busiest ÷ quietest = 2.4×
Top murphy bed mattress search terms
- murphy bed mattress queen26K/yr
- murphy bed queen mattress13K/yr
- queen murphy bed mattress9K/yr
- trifold queen mattress 6 inch7K/yr
- murphy bed queen mattress tri fold5K/yr
- 6 trifold mattress queen4K/yr
- trifold queen mattress 8 inch4K/yr
- mattress for murphy bed3K/yr
- mattress for murphy bed queen3K/yr
Top murphy bed mattress products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CYMULA Folding Mattress Queen Size Memory Foam 6 inch Tri Portable Trifold Mattress Futon Topper Queen with Breathable & Washable Cover Murphy Bed Guest Bed White 58x75x6
CYMULA$216.404.4★437 rev
Novilla Foldable Mattress Queen | 6 inch Folding Mattress Floor Sofa | Trifold Mattress Suitable for Murphy Bed Day Bed Camping RV | High Support | Certified Material | 80x60x6
Novilla$199.815.0★2 rev
MLILY Tri-Fold Memory Foam Mattress 6 inch Queen Folding Mattress
MLILY$191.874.4★4,568 rev
Fancylion 8 Inch Extra Thick Memory Foam Foldable Mattress Queen
Fancylion$311.304.5★35 rev
Foldable Mattress Queen 6 Inch Memory Foam Trifold Mattress Topper
Fancylion$211.364.9★35 rev
Newest
by launch dateFancylion 8 Inch Extra Thick Memory Foam Foldable Mattress Queen
Fancylion$311.3035 rev
AMERLIFE 6 Queen Tri-Fold Memory Foam Mattress with Cooling Gel
AMERLIFE$183.3426 rev
Bynex Folding Mattress Queen XL Size
Bynex$296.5430 rev
Foldable Mattress Queen 6 Inch Memory Foam Trifold Mattress Topper
Fancylion$211.3635 rev
Novilla Foldable Mattress Queen | 6 inch Folding Mattress Floor Sofa | Trifold Mattress Suitable for Murphy Bed Day Bed Camping RV | High Support | Certified Material | 80x60x6
Novilla$199.812 rev
Trending
90-day click momentum
Lazyzizi Cooling Folding Mattress 6 Inch Foldable Mattress with Memory Foam Cold & Breathable Fabric Cover Trifold Floor Guest Murphy Bed for Camping RV Single
Lazyzizi$126.204.5★
AMERLIFE 6 Queen Tri-Fold Memory Foam Mattress with Cooling Gel
AMERLIFE$183.344.5★
Popiee Foldable Mattress Queen 6 Inch Trifold Mattress with Memory Foam
Popiee$216.464.6★
Novilla Foldable Mattress Queen | 6 inch Folding Mattress Floor Sofa | Trifold Mattress Suitable for Murphy Bed Day Bed Camping RV | High Support | Certified Material | 80x60x6
Novilla$199.815.0★
Fancylion 8 Inch Extra Thick Memory Foam Foldable Mattress Queen
Fancylion$311.304.5★
What buyers say about murphy bed mattress
What buyers praise and complain about, mined from review topics.What buyers love
“Comfortable and supportive”
“Firm memory foam”
“This is a high-quality mat”
“Good for the money”
“it fits like a glove”
“soft to the touch”
“Easy to put together”
“As advertised”
“already enjoying the comfort of no sagging mattress”
“Easy”
What buyers complain about
“Hard as a Rock”
“Not as Comfortable as I Hoped”
“small”
“The mattress never expanded”
“Bad quality”
“Not all that thick”
“Inaccurate description”
“my last mattress was sagging”
“will probably need to be broken in for a bit”
“It did come with a fishy smell”
Top return reasons
Common questions
- Is murphy bed mattress profitable to sell on Amazon United States?
- The niche generates $265K/yr across 63 tracked products. 31 of 38 products launched in the last 360 days are still selling. 90-day search growth is +22.2%. Flapen's verdict: Worth a look (57/100).
- How competitive is the murphy bed mattress niche?
- 34 brands and 45 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in murphy bed mattress?
- Top complaints mined from reviews: Hard Feel, Comfort-Overall, Size-Overall. The return rate is 1.6%.
- When does demand for murphy bed mattress peak?
- Demand peaks in Jan–Jul–Aug; the busiest month runs 2.4× the quietest.
- What does it cost to enter the murphy bed mattress niche?
- Listings span $81.70–$693.12; the average listing price is $220.48 (sweet spot $15–$100). The average incumbent carries 1,517 reviews — the moat a new listing must climb.