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murphy bed kit

Skip it

Prices mostly outside the sweet spot ($47.95–$862.84) — this niche doesn't clear our bar today.

Market size 51Growth 19Conversion 7Competition 35Returns 21Price range 6Avg price 39Brand share 32Review moat 70Quality gap 80

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Good712.22

avg incumbent reviews — the moat a new listing must climb

Market size

Good$297K

$297K/yr · 214K searches

Avg price

Okay$243.60

avg listing price — sweet spot $15–$100

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Returns

Bad6.1%

return rate — above 5% kills the launch gate

Growth

Bad-12.7%

90-day search growth — must beat 0% to launch

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Price range

Bad$47.95–$862.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United States niche tracking, murphy bed kit is a $297K/yr Amazon United States market (214K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 35/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

murphy bed kit market data

Units sold / yr
1K–2K
avg 0–100/product
Revenue / yr
$305K–$365K
units × avg price
Conversion rate
0.6%
Avg BSR
#997
Page quality
0%
Prime
89%
Sponsored
89%
Out of stock
7.3%
Avg brand age
34 months
Avg seller age
178 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

16

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

9%

  • Create-A-Bed33%
  • Easy DIY Murphy Bed18%
  • TOPOWN16%
  • VEVOR11%
  • Wilding Wallbeds9%
  • Happybuy5%
  • Open — no brand owns it (3 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.
7K5KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.0×

Top murphy bed kit search terms

  • murphy bed kit70K/yr
  • murphy bed hardware kit24K/yr
  • murphy bed hardware21K/yr
  • murphy bed kit queen16K/yr
  • murphy bed hinges8K/yr
  • murphy bed hardware kit queen10K/yr
  • diy murphy bed kit11K/yr
  • king size murphy bed kit6K/yr
  • murphy bed queen kit7K/yr
  • murphy bed mechanism5K/yr
All search terms

Top murphy bed kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$30K20%$59K30%$89K40%$119K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about murphy bed kit

What buyers praise and complain about, mined from review topics.

What buyers love

Instructions/User Manual/Troubleshooting25%

“the instructions were clear”

Assembly/Installation15%

“The assembly of the kit was fairly straight forward”

Quality-Overall11%

“The kit is very well made”

Design-Overall7%

“Well designed kit and plans”

Value For Money7%

“Great value”

Advertised Vs Actual Product4%

“Everything is to be as expected”

Hydraulic Piston2%

“the hydraulic pistons make it SO easy to lift”

Storage Capacity1%

“good space saving alternative for queen size bed instead of having air mattress”

Wood Quality1%

“stands to hold the wood I imagine I could have flown through this project”

Ease Of Use1%

“decently easy to follow”

What buyers complain about

Instructions/User Manual/Troubleshooting15%

“They failed to send the correct cut guide”

Assembly/Installation14%

“took a while to cut, sand, stain and put together”

Value For Money11%

“was about $500 in wood costs”

Durability8%

“Item did not work and kept Breaking”

Defective Material/Parts8%

“Item did not work and kept Breaking”

Maintenance And Repair5%

“I had to repair that side”

Mounting5%

“Does not come with lag bolts to attach to wall”

Wood Quality3%

“I didnt want a plywood front”

Thickness3%

“Stock lumber doesnt come in 7/8 thickness”

Advertised Vs Actual Product3%

“So yes, false advertising and plan to make holes in your floor and/or wall”

Top return reasons

Size-Overall25%
Defective Material/Parts12%
Assembly/Installation11%
Advertised Vs Actual Product9%
Functionality-Overall9%
Instructions/User Manual/Troubleshooting6%
Value For Money4%
Mechanism Issues3%
Quality-Overall3%
Wood Quality3%

Common questions

Is murphy bed kit profitable to sell on Amazon United States?
The niche generates $297K/yr across 18 tracked products. 90-day search growth is -12.7%. Flapen's verdict: Skip it (35/100).
How competitive is the murphy bed kit niche?
9 brands and 16 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in murphy bed kit?
Top complaints mined from reviews: Instructions/User Manual/Troubleshooting, Assembly/Installation, Value For Money. The return rate is 6.1% — above our launch gate.
When does demand for murphy bed kit peak?
Demand peaks in Jan–Nov; the busiest month runs 2.0× the quietest.
What does it cost to enter the murphy bed kit niche?
Listings span $47.95–$862.84; the average listing price is $243.60 (sweet spot $15–$100). The average incumbent carries 712 reviews — the moat a new listing must climb.