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Murphy Bed Kit

Fail

Prices span $47.95–$862.84, mostly outside the sweet spot, so Murphy Bed Kit is a Fail.

Flapen Score
35
35 / 100
Ranks 10,079 of 11,240 Home & Kitchen niches · −14 vs the category median of 49
Market size
$297K/yr214K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
64%top-5 click share · 9 brands · 16 sellers

Flapen Score

Murphy Bed Kit against its category

The dotted line is the Home & Kitchen average. Past it, Murphy Bed Kit is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Murphy Bed Kit market on Amazon at a glance

Shoppers on Amazon United States searched for Murphy Bed Kit 214K times last year and spent an estimated $297K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Nov. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $297K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
0.6%
Market size, estimated
$297Ka year
Peak month
January2.0× the quietest month
Top search term
murphy bed kit70K searches a year

02 · Price

A sale here is worth $243.60.

Listings sell for $243.60 on average, from $47.95 to $862.84. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $243.60 that is $0 to $24K a year per listing.

Average price
$243.60above the $15 to $100 sweet spot
Price range
$47.95–$862.84
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$24K
Returns
6.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 7.3% of listings are out of stock. The average listing ranks #997 within Beds, Frames & Bases. It carries 712 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
89%
Out of stock, average day
7.3%
Average rank
#997in Beds, Frames & Bases
Average rating
4.23 starsAmazon United States average 4.42 stars
Average reviews
712per listing
Listings tracked
18

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Murphy Bed Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 falling

Sellers

16

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

9%

  • Brand 133%
  • Brand 218%
  • Brand 316%
  • Brand 411%
  • Brand 59%
  • Brand 65%
  • Open — no brand owns it (3 brands, 9%)

Demand

Murphy Bed Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.0×

Search terms

Top Murphy Bed Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • murphy bed kit70K/yr
  • murphy bed hardware kit24K/yr
  • murphy bed hardware21K/yr
  • murphy bed kit queen16K/yr
  • murphy bed hinges8K/yr
  • murphy bed hardware kit queen10K/yr
  • diy murphy bed kit11K/yr
  • king size murphy bed kit6K/yr
  • murphy bed queen kit7K/yr
  • murphy bed mechanism5K/yr

Reviews and returns

What reviews say buyers love and hate about Murphy Bed Kit

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Instructions/User Manual/Troubleshooting”
15%of negative reviews mention “Instructions/User Manual/Troubleshooting”
6.1%of orders come back
“They failed to send the correct cut guide”
A buyer, on “Instructions/User Manual/Troubleshooting”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Murphy Bed Kit questions

Answered from the same tracked data.