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Murano Glass

Fail

Buyers convert on only 0.6% of searches, so Murano Glass is a Fail.

Flapen Score
48
48 / 100
Ranks 5,923 of 11,240 Home & Kitchen niches · −1 vs the category median of 49
Market size
$87K/yr241K searches / yr
90-day growth
+1.6%search demand this quarter
Competition
30%top-5 click share · 32 brands · 42 sellers

Flapen Score

Murano Glass against its category

The dotted line is the Home & Kitchen average. Past it, Murano Glass is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Murano Glass market on Amazon at a glance

Shoppers on Amazon United States searched for Murano Glass 241K times last year and spent an estimated $87K. The top 5 brands take 39% of clicks. Demand peaks in Jan–Feb–Mar–Apr–May–Jun. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
241K
Growth, 90 days vs prior 90
+1.6%
Conversion, latest week
0.6%
Market size, estimated
$87Ka year
Peak month
January3.7× the quietest month
Top search term
murano glass107K searches a year

02 · Price

A sale here is worth $57.36.

Listings sell for $57.36 on average, from $6.89 to $218.67. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $57.36 that is $0 to $6K a year per listing.

Average price
$57.36inside the $15 to $100 sweet spot
Price range
$6.89–$218.67
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
3.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #6,200 within Vases. It carries 194 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
93%
Out of stock, average day
7.8%
Average rank
#6,200in Vases
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
194per listing
Listings tracked
68

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Murano Glass products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

32 falling

Sellers

42

Top-5 brand share

39%

Top 20: 91%

Top-5 click share

30%

Top 20: 61%

Open market

55%

  • Brand 110%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Murano Glass search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 3.7×

Search terms

Top Murano Glass search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • murano glass107K/yr
  • murano glass vase30K/yr
  • hand blown glass vase22K/yr
  • blown glass vase23K/yr
  • murano20K/yr
  • murano glass bowl10K/yr
  • murano vase5K/yr
  • murano glasses5K/yr
  • murano glass decor10K/yr
  • venetian glass4K/yr

Reviews and returns

What reviews say buyers love and hate about Murano Glass

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Color”
18%of negative reviews mention “Weight Heavy”
3.5%of orders come back
“heavier than expected”
A buyer, on “Weight Heavy”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Murano Glass questions

Answered from the same tracked data.