Is murano glass profitable to sell on Amazon United States?

The niche generates $87K/yr across 68 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Skip it (48/100).

How competitive is the murano glass niche?

32 brands and 42 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 39% of demand.

What do buyers complain about in murano glass?

Top complaints mined from reviews: Weight Heavy, Size-Overall, Value For Money. The return rate is 3.5%.

When does demand for murano glass peak?

Demand peaks in Jan–Feb–Mar–Apr–May–Jun; the busiest month runs 3.7× the quietest.

What does it cost to enter the murano glass niche?

Listings span $6.89–$218.67; the average listing price is $57.36 (sweet spot $15–$100). The average incumbent carries 194 reviews — the moat a new listing must climb.

murano glass

Skip it

Weak search conversion (0.6%) — this niche doesn't clear our bar today.

Brand share

Incredible39%

top-5 brand share — no brand owns this niche

Avg price

Great$57.36

avg listing price — sweet spot $15–$100

Review moat

Great193.94

avg incumbent reviews — the moat a new listing must climb

Competition

Great30%

top-5 click share — an open shelf

Returns

Okay3.5%

return rate — above 5% kills the launch gate

Price range

Okay$6.89–$218.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+1.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$87K

$87K/yr · 241K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier High Price

According to Flapen's Amazon United States niche tracking, murano glass is a $87K/yr Amazon United States market (241K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Jan–Feb–Mar–Apr–May–Jun. Verdict: Skip it — 48/100.

Data updated Aug 3, 2026 · scored weekly · How we score niches

murano glass market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $72K–$86K; units × avg price
Conversion rate: 0.6%
Avg BSR: #6,200
Page quality: 0%
Prime: 93%
Sponsored: 88%
Out of stock: 7.8%
Avg brand age: 44 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.

Brands

32 falling

Sellers

Top-5 brand share

39%

Top 20: 91%

Top-5 click share

30%

Top 20: 61%

Open market

55%

HELLOWIN10%
ARTSY CRAFTS INC9%
Glass Of Venice8%
LCCCK7%
Cá d'Oro6%
MY ITALIAN DÉCOR6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.6% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Apr, May, Jun · busiest ÷ quietest = 3.7×

Open Trend

Top murano glass search terms

murano glass107K/yr +11.3%0.3% conv.
murano glass vase30K/yr -3.8%0.3% conv.
hand blown glass vase22K/yr +1.1%0.3% conv.
blown glass vase23K/yr -1.1%0.3% conv.
murano20K/yr +10.7%0.0% conv.
murano glass bowl10K/yr -45.4%0.1% conv.
murano vase5K/yr +18.3%0.6% conv.
murano glasses5K/yr +46.2%0.2% conv.
murano glass decor10K/yr -18.2%0.0% conv.
venetian glass4K/yr -21.4%0.1% conv.

All search terms

Top murano glass products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HELLOWIN Lake Blue Murano Rose Beads Catholic Guadalupe Rosary Bracelet

HELLOWIN$16.765.0★3 rev

ARTSY Crafts Lily Garden Glow in the Dark Firefly Bead Bracelets Necklaces Handmade in USA Murano Glass Jewelry Flower Luminous Beads Mermaid Crystal Bracelet Bangle (Sapphire - Slider Bracelet)

ARTSY CRAFTS INC$19.674.6★90 rev

Colorful Floral Murano Glass Effect Venetian Glass Tote Bag

Beautiful Flowers Murano Glass Pattern$18.970.0★0 rev

Blue White Clear Wave Vases Gradient Murano Hand Blown Glass Vase Unique Art Decorative for Ocean Themed Coastal Home Centerpiece Modern Office Entrance Table Creativity

LINYTHER$34.534.6★93 rev

Glass of Venice Murano Bracelet - Italian Multicolor Sommerso Sparkling Beads Handmade Blown Glass for Women

Glass Of Venice$40.994.4★320 rev

Newest

by launch date

Hand Blown Glass Vase for Flowers 9 Unique Murano Style Art Glass Vase Wide Mouth Teal Turquoise Swirl Decorative Colorful Blue Green Vases for Home Decor Living Room Table Centerpiece Shelf

cyl home$37.276 rev

6mo ago

HELLOWIN Lake Blue Murano Rose Beads Catholic Guadalupe Rosary Bracelet

HELLOWIN$16.763 rev

7mo ago

12.2H Murano Hand Blown Glass Vase Ruffled Scalloped Rim Wide Mouth Colorful Decorative Flower Vase Large Glass Centerpiece for Living Room Bathroom Office Bookshelf Entryway Mantel Decor (Red)

PlivBloom$45.3510 rev

9mo ago

MY ITALIAN DCOR Hand Blown Murano Glass Cups Set of 2 14 oz Murano Glassware Colorful Drinking Glasses Colored Glassware Colorful Drinkware Confetti Design Drinkware- Made in Italy (Sky Blue)

MY ITALIAN DÉCOR$90.154 rev

1y ago

Hand Blown Glass Flower vases Unique Glass vases Wide Mouth vases Small Modern Art Deco Glass vases for Home Living Room Office Table centerpieces Bookshelves and Wedding Decorations

YACSNBF$55.82179 rev

1y ago

What buyers say about murano glass

What buyers praise and complain about, mined from review topics.

What buyers love

Color24%

“colors are really pretty”

Quality-Overall19%

“Decent quality”

Design-Overall8%

“Nice color and beautiful design”

Gifting Purpose7%

“Neat gift”

Advertised Vs Actual Product7%

“exactly as pictured”

Weight Heavy6%

“heavy I love it”

Value For Money6%

“Great deal”

Size-Overall3%

“perfect size”

Thickness3%

“It is made with thick durable and decorative glass”

Strength3%

“Very sturdy”

What buyers complain about

Weight Heavy18%

“heavier than expected”

Size-Overall17%

“the opening is way too small”

Value For Money6%

“Looks like it should cost twice as much”

Color5%

“Color was not the same as pictured”

Material Quality4%

“They are plastic”

Quality-Overall4%

“These are cheap”

Advertised Vs Actual Product3%

“The pictures dont do them justice”

Product Condition3%

“when you buy new you expect new”

Durability3%

“That this bracelet is not made durable”

Stretchability/Expandability/Elasticity2%

“It keeps stretching out”

Top return reasons

Size-Overall39%

Color21%

Advertised Vs Actual Product10%

Defective Material/Parts4%

Display Colors3%

Quality-Overall3%

Weight Heavy3%

Value For Money2%

Product Condition2%

Shape/Style2%

Common questions

Is murano glass profitable to sell on Amazon United States?: The niche generates $87K/yr across 68 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +1.6%. Flapen's verdict: Skip it (48/100).
How competitive is the murano glass niche?: 32 brands and 42 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 39% of demand.
What do buyers complain about in murano glass?: Top complaints mined from reviews: Weight Heavy, Size-Overall, Value For Money. The return rate is 3.5%.
When does demand for murano glass peak?: Demand peaks in Jan–Feb–Mar–Apr–May–Jun; the busiest month runs 3.7× the quietest.
What does it cost to enter the murano glass niche?: Listings span $6.89–$218.67; the average listing price is $57.36 (sweet spot $15–$100). The average incumbent carries 194 reviews — the moat a new listing must climb.