Is mum profitable to sell on Amazon United States?

The niche generates $23K/yr across 40 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +92.1%. Flapen's verdict: Worth a look (57/100).

How competitive is the mum niche?

24 brands and 27 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 55% of demand.

What do buyers complain about in mum?

Top complaints mined from reviews: Plant Growth, Value For Money, Size-Overall. The return rate is 4.2%.

What does it cost to enter the mum niche?

Listings span $4.48–$41.95; the average listing price is $17.18 (sweet spot $15–$100). The average incumbent carries 269 reviews — the moat a new listing must climb.

mum

Worth a look

Shows demand growing +92.1% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Great+92.1%

90-day search growth — must beat 0% to launch

Review moat

Great269.45

avg incumbent reviews — the moat a new listing must climb

Competition

Great34%

top-5 click share — an open shelf

Brand share

Great55%

top-5 brand share — no brand owns this niche

Avg price

Great$17.18

avg listing price — sweet spot $15–$100

Price range

Good$4.48–$41.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Returns

Okay4.2%

return rate — above 5% kills the launch gate

Conversion

Bad1.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$23K

$23K/yr · 71K searches

Signals No Dominant Brand Out of Stock

According to Flapen's Amazon United States niche tracking, mum is a $23K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 55% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

mum market data

Units sold / yr: 1K–2K; avg 0–100/product
Revenue / yr: $21K–$26K; units × avg price
Conversion rate: 1.8%
Avg BSR: #12,848
Page quality: 0%
Prime: 70%
Sponsored: 73%
Out of stock: 34.2%
Avg brand age: 24 months
Avg seller age: 184 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

24 falling

Sellers

Top-5 brand share

55%

Top 20: 97%

Top-5 click share

34%

Top 20: 81%

Open market

39%

Knitgrip17%
Thiccywoov15%
Mum Factory Outlet10%
Eternal Blossom7%
Hmxpls7%
Yuxung6%

Demand

Weekly Amazon search volume, last 42 weeks — +92.1% search growth over the last 90 days.

Open Trend

Top mum search terms

mum flowers for homecoming17K/yr +289.9%0.8% conv.
mum flowers18K/yr +90.2%0.4% conv.
homecoming mum flower16K/yr +136.2%0.7% conv.
homecoming mum flowers7K/yr +122.8%1.2% conv.
mums flowers4K/yr -20.6%0.3% conv.
mum flower10K/yr +39.1%0.8% conv.

All search terms

Top mum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Knitgrip 3 Pcs White Homecoming Mum Flowers 6.5 Silk Homecoming Mum Supplies Trinkets 21 Layers Artificial Flowers Kits for Back to School Week Party Decorations

Knitgrip$16.124.5★224 rev

Artificial Carnation Flower 50pcs Silk Faux Flower Heads with Stem for DIY Wreath Wedding Decor Handmade Flowers Table Centerpieces Home Decor Baby Shower Graduation Decor (50 White)

Eternal Blossom$16.324.4★426 rev

10pcs White Tissue Hanging Paper Pom-poms Hmxpls Flower Ball Wedding Party Outdoor Decoration Premium Tissue Paper Pom Pom Flowers Craft Kit

Hmxpls$7.054.4★690 rev

Thiccywoov 28 Pcs Homecoming Mum Flower Decoration 6.5/4.5 Inches Artificial Fake Silk Chrysanthemums Homecoming Supplies DIY Crafts for Home Back to School Week Party Decorations(White)

Thiccywoov$30.664.2★36 rev

Thiccywoov 28 Pcs Homecoming Mum Flower Decoration 6.5/4.5 Inches Artificial Fake Silk Chrysanthemums Homecoming Supplies DIY Crafts for Home Back to School Week Party Decorations (Black)

Thiccywoov$18.754.2★36 rev

Newest

by launch date

Yuxung 36 Pcs White Homecoming Mum Flower - 6.5/3.15 Inches Artificial Silk Mums Accessories Kit DIY Crafts for Back to School Homecoming Week Party Decorations

Yuxung$32.9442 rev

2mo ago

Rivvlive Homecoming Mum Supplies Include 6pcs Homecoming Mum Flower 12pcs Rectangle and Round Paper Backer Cardboard 3pcs Lanyard 8pcs Clip DIY Crafts for Back to School Week Party Decor

Rivvlive$22.002 rev

3mo ago

Craig Bachman 9.5in Homecoming Mum Flower: White DIY Decorating Artificial

Craig Bachman$8.060 rev

6mo ago

Thiccywoov 28 Pcs Homecoming Mum Flower Decoration 6.5/4.5 Inches Artificial Fake Silk Chrysanthemums Homecoming Supplies DIY Crafts for Home Back to School Week Party Decorations (Black)

Thiccywoov$18.7536 rev

10mo ago

Thiccywoov 28 Pcs Homecoming Mum Flower Decoration 6.5/4.5 Inches Artificial Fake Silk Chrysanthemums Homecoming Supplies DIY Crafts for Home Back to School Week Party Decorations(Silver and White)

Thiccywoov$20.7436 rev

12mo ago

What buyers say about mum

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall26%

“These three flowers are a great value for the quality alone”

Color18%

“I love the color”

Size-Overall11%

“good size”

Embellishment/Embroidery Quality9%

“Lovely flowers”

Material Quality7%

“The materials feel durable enough to hold up throughout homecoming activities”

Value For Money6%

“Affordable option”

Durability5%

“These flowers seem durable”

Wood Quality2%

“Nice bling on my wood crafts”

Advertised Vs Actual Product2%

“Just like the picture”

Ease Of Use2%

“easiness to use”

What buyers complain about

Plant Growth39%

“No germination”

Value For Money15%

“I cannot rate at a negative value or I would”

Size-Overall9%

“Too small for my project”

Natural Resource Wastage7%

“a total waste of money and time”

Advertised Vs Actual Product7%

“Doesn't look like picture that's shown”

Material Quality4%

“Its just plastic thats basically shaped to look somewhat faceted”

Color4%

“If you are wanting black this isn't a true black”

Smell4%

“Stinks”

Functionality-Overall4%

“Poor productivity ct”

Shape/Style2%

“It takes a bit to get them into shape”

Top return reasons

Size-Overall36%

Advertised Vs Actual Product14%

Quality-Overall14%

Color12%

Value For Money5%

Material Quality5%

Shape/Style2%

Functionality-Overall2%

Defective Material/Parts2%

Ease Of Use1%

Common questions

Is mum profitable to sell on Amazon United States?: The niche generates $23K/yr across 40 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +92.1%. Flapen's verdict: Worth a look (57/100).
How competitive is the mum niche?: 24 brands and 27 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 55% of demand.
What do buyers complain about in mum?: Top complaints mined from reviews: Plant Growth, Value For Money, Size-Overall. The return rate is 4.2%.
What does it cost to enter the mum niche?: Listings span $4.48–$41.95; the average listing price is $17.18 (sweet spot $15–$100). The average incumbent carries 269 reviews — the moat a new listing must climb.

mum