Mum
MaybeSearch demand grew +92.1% this quarter. But shoppers spend an estimated $23K a year here, so Mum is a Maybe.
- Flapen Score
- 57 / 100Top 16% of 11,240 Home & Kitchen niches · +8 vs the category median of 4957
- Market size
- $23K/yr71K searches / yr
- 90-day growth
- +92.1%search demand this quarter
- Competition
- 34%top-5 click share · 24 brands · 27 sellers
Flapen Score
Mum against its category
The dotted line is the Home & Kitchen average. Past it, Mum is stronger. Inside it, weaker.
Market
The Mum market on Amazon at a glance
Shoppers on Amazon United States searched for Mum 71K times last year and spent an estimated $23K. The top 5 brands take 55% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved +92.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $23K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- +92.1%
- Conversion, latest week
- 1.8%
- Market size, estimated
- $23Ka year
- Top search term
- mum flowers for homecoming17K searches a year
02 · Price
A sale here is worth $17.18.
Listings sell for $17.18 on average, from $4.48 to $41.95. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $17.18 that is $0 to $2K a year per listing.
- Average price
- $17.18inside the $15 to $100 sweet spot
- Price range
- $4.48–$41.95
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 4.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 34.2% of listings are out of stock. The average listing ranks #12,848 within Artificial Flowers. It carries 269 reviews at 4.44 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 70%
- Out of stock, average day
- 34.2%
- Average rank
- #12,848in Artificial Flowers
- Average rating
- 4.44 starsAmazon United States average 4.42 stars
- Average reviews
- 269per listing
- Listings tracked
- 40
04 · Newcomers
0 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 24 months
Products
Top Mum products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Knitgrip 3 Pcs White Homecoming Mum Flowers 6.5 Silk Homecoming Mum Supplies Trinkets 21 Layers Artificial Flowers Kits for Back to School Week Party Decorations
- Price
- $16.12
- Rating
- 4.5/5
- Reviews
- 224
- Age
- 2y ago

Artificial Carnation Flower 50pcs Silk Faux Flower Heads with Stem for DIY Wreath Wedding Decor Handmade Flowers Table Centerpieces Home Decor Baby Shower Graduation Decor (50 White)
- Price
- $16.32
- Rating
- 4.4/5
- Reviews
- 426
- Age
- 5y ago

10pcs White Tissue Hanging Paper Pom-poms Hmxpls Flower Ball Wedding Party Outdoor Decoration Premium Tissue Paper Pom Pom Flowers Craft Kit
- Price
- $7.05
- Rating
- 4.4/5
- Reviews
- 690
- Age
- 13y ago

Thiccywoov 28 Pcs Homecoming Mum Flower Decoration 6.5/4.5 Inches Artificial Fake Silk Chrysanthemums Homecoming Supplies DIY Crafts for Home Back to School Week Party Decorations(White)
- Price
- $30.66
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 1y ago

Thiccywoov 28 Pcs Homecoming Mum Flower Decoration 6.5/4.5 Inches Artificial Fake Silk Chrysanthemums Homecoming Supplies DIY Crafts for Home Back to School Week Party Decorations (Black)
- Price
- $18.75
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 10mo ago
Trending
estimated 90-day click momentum
Yuxung 36 Pcs White Homecoming Mum Flower - 6.5/3.15 Inches Artificial Silk Mums Accessories Kit DIY Crafts for Back to School Homecoming Week Party Decorations
- Price
- $32.94
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 2mo ago

Rivvlive Homecoming Mum Supplies Include 6pcs Homecoming Mum Flower 12pcs Rectangle and Round Paper Backer Cardboard 3pcs Lanyard 8pcs Clip DIY Crafts for Back to School Week Party Decor
- Price
- $22.00
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago

Craig Bachman 9.5in Homecoming Mum Flower: White DIY Decorating Artificial
- Price
- $8.06
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

silllule 10Pcs White Stemless Chrysanthemums Balls Fake Flowers Pompom Mums
- Price
- $7.83
- Rating
- 3.9/5
- Reviews
- 67
- Age
- 2y ago

Thiccywoov 28 Pcs Homecoming Mum Flower Decoration 6.5/4.5 Inches Artificial Fake Silk Chrysanthemums Homecoming Supplies DIY Crafts for Home Back to School Week Party Decorations (Black)
- Price
- $18.75
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 10mo ago
Newest
by launch date
Yuxung 36 Pcs White Homecoming Mum Flower - 6.5/3.15 Inches Artificial Silk Mums Accessories Kit DIY Crafts for Back to School Homecoming Week Party Decorations
- Price
- $32.94
- Rating
- 4.6/5
- Reviews
- 42
- Age
- 2mo ago

Rivvlive Homecoming Mum Supplies Include 6pcs Homecoming Mum Flower 12pcs Rectangle and Round Paper Backer Cardboard 3pcs Lanyard 8pcs Clip DIY Crafts for Back to School Week Party Decor
- Price
- $22.00
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 3mo ago

Craig Bachman 9.5in Homecoming Mum Flower: White DIY Decorating Artificial
- Price
- $8.06
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago

Thiccywoov 28 Pcs Homecoming Mum Flower Decoration 6.5/4.5 Inches Artificial Fake Silk Chrysanthemums Homecoming Supplies DIY Crafts for Home Back to School Week Party Decorations (Black)
- Price
- $18.75
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 10mo ago

Thiccywoov 28 Pcs Homecoming Mum Flower Decoration 6.5/4.5 Inches Artificial Fake Silk Chrysanthemums Homecoming Supplies DIY Crafts for Home Back to School Week Party Decorations(Silver and White)
- Price
- $20.74
- Rating
- 4.2/5
- Reviews
- 36
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.
Brands
24 falling
Sellers
27
Est. top-5 brand share
55%
Top 20: 97%
Est. top-5 click share
34%
Top 20: 81%
Open market
39%
- Knitgrip17%
- Thiccywoov15%
- Mum Factory Outlet10%
- Eternal Blossom7%
- Hmxpls7%
- Yuxung6%
Demand
Mum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 101.9× · 10 of 12 months tracked
Search terms
Top Mum search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mum flowers for homecoming17K/yr
- mum flowers18K/yr
- homecoming mum flower16K/yr
- homecoming mum flowers7K/yr
- mums flowers4K/yr
- mum flower10K/yr
Reviews and returns
What reviews say buyers love and hate about Mum
We read the reviews and the return reasons for every product selling here.
“No germination”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mum questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









