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Mulberry Silk Sheets

Maybe

The products selling today average only 4.1★. But buyers convert on only 0.4% of searches, so Mulberry Silk Sheets is a Maybe.

Flapen Score
51
51 / 100
Top 39% of 11,240 Home & Kitchen niches · +2 vs the category median of 49
Market size
$97K/yr141K searches / yr
90-day growth
+8.8%search demand this quarter
Competition
37%top-5 click share · 27 brands · 40 sellers

Flapen Score

Mulberry Silk Sheets against its category

The dotted line is the Home & Kitchen average. Past it, Mulberry Silk Sheets is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mulberry Silk Sheets market on Amazon at a glance

Shoppers on Amazon United States searched for Mulberry Silk Sheets 141K times last year and spent an estimated $97K. The top 5 brands take 53% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +8.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $97K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
+8.8%
Conversion, latest week
0.4%
Market size, estimated
$97Ka year
Peak month
December1.4× the quietest month
Top search term
mulberry silk sheets58K searches a year

02 · Price

A sale here is worth $182.13.

Listings sell for $182.13 on average, from $9.32 to $1195.68. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At $182.13 that is $0 to $18K a year per listing.

Average price
$182.13above the $15 to $100 sweet spot
Price range
$9.32–$1195.68
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
$0–$18K
Returns
1.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

90% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #1,013 within Sheets & Pillowcases. It carries 6,416 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
78%
Out of stock, average day
12.7%
Average rank
#1,013in Sheets & Pillowcases
Average rating
4.09 starsAmazon United States average 4.42 stars
Average reviews
6,416per listing
Listings tracked
49

04 · Newcomers

6 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
6Amazon's first-year sales bar
Average brand age
47 months

Products

Top Mulberry Silk Sheets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

Brands

27 rising

Sellers

40

Top-5 brand share

53%

Top 20: 94%

Top-5 click share

37%

Top 20: 73%

Open market

43%

  • Brand 114%
  • Brand 214%
  • Brand 311%
  • Brand 49%
  • Brand 55%
  • Brand 64%

Demand

Mulberry Silk Sheets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Mulberry Silk Sheets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mulberry silk sheets58K/yr
  • 100% silk sheets40K/yr
  • real silk sheets18K/yr
  • mulberry silk sheets queen12K/yr
  • mulberry silk sheets king8K/yr
  • pure silk sheets4K/yr

Reviews and returns

What reviews say buyers love and hate about Mulberry Silk Sheets

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Soft Feel”
9%of negative reviews mention “Quality-Overall”
1.4%of orders come back
“Quality of sheets arent the best”
A buyer, on “Quality-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mulberry Silk Sheets questions

Answered from the same tracked data.