mulberry candles
Worth a lookShows a sweet-spot price point ($22.83 avg), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Avg price
Incredible$22.83avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$7.85–$44.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good590.05avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Bad$90K$90K/yr · 65K searches
Growth
Bad-29.2%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mulberry candles is a $90K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
mulberry candles market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $68K–$91K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #691
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 4.2%
- Avg brand age
- 69 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
35
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
46%
Top 20: 79%
Open market
2%
- Colonial Candle75%
- Shortie's Candle Company10%
- McCall's Candles6%
- Our Own Candle Company4%
- Yankee Candle2%
- The Candleberry Company1%
- Open — no brand owns it (2 brands, 2%)
Demand
Weekly Amazon search volume, last 17 weeks — -29.2% search growth over the last 90 days.Top mulberry candles search terms
- colonial candles32K/yr
- mulberry candle9K/yr
- colonial candle7K/yr
- colonial candles 10 inch4K/yr
- mulberry candles9K/yr
- colonial candles 12 inch3K/yr
Top mulberry candles products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Colonial Candle Wild Mulberry Scented Candle Jar Highly Fragranced Candles for Home Scented Mottled Wax Candle 2 Wick 8 oz - Made in the USA
Colonial Candle$17.324.3★278 rev
Colonial Candle Unscented Taper Candle Classic Collection Ivory 10 In Pack of 12 - Up to 8 Hours Burn
Colonial Candle$37.414.3★2,483 rev
Colonial Candle Unscented Taper Candle Classic Collection Ivory 10 in Pack of 6 Candlesticks - Up to 8 Hours Burn
Colonial Candle$20.964.6★201 rev
Colonial Candle Vanilla Sea Salt Scented Candle Pop of Color Collection 3 Wick Blue 14.5 oz - Up to 60 Hours Burn
Colonial Candle$13.844.2★80 rev
Mulberry Scented Mason Jar Candle Our Own Candle Company 13 oz
Our Own Candle Company$16.934.2★312 rev
Newest
by launch date
Colonial Candle Sparkling Cranberry Scented Candle 2-Wick Natural Soy Blend Wax Candle Infused with Essential Oils 14 oz Apothecary Glass Jar Candle - Made in The USA
Colonial Candle$14.605 rev
Colonial Candle Halloween Scented Candle Howling Woods
Colonial Candle$12.5610 rev
Yankee Candle Black Cherry Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable
Yankee Candle$16.22447 rev
Colonial Candle Wild Mulberry Scented Candle Jar Highly Fragranced Candles for Home Scented Mottled Wax Candle 2 Wick 8 oz - Made in the USA
Colonial Candle$17.32278 rev
Colonial Candle Cranberry Cosmo Scented Candle Jar Highly Fragranced Candles for Home Scented Mottled Wax Candle 2 Wick 8 oz - Made in the USA
Colonial Candle$16.76278 rev
Trending
90-day click momentum
McCalls Candles | Mulberry | 18 oz Scented Candle | Indulgence Collection | USA-Poured | Double Wick | Grooved Jar with Carrying Handle | Tart & Sweet Berry Fragrance
McCall's Candles$23.104.7★
Colonial Candle Lemon Drop Scented Jar Candle Pop of Color Collection 3 Wick 14.5 oz - Up to 60 Hours Burn
Colonial Candle$15.364.3★
Colonial Candle Sparkling Cranberry Scented Candle 2-Wick Natural Soy Blend Wax Candle Infused with Essential Oils 14 oz Apothecary Glass Jar Candle - Made in The USA
Colonial Candle$14.605.0★
Colonial Candle Apple Orchard Scented Jar Candle Heritage Collection White 2 Wick 11 oz
Colonial Candle$13.223.0★
Colonial Candle Vanilla Sea Salt Scented Candle Pop of Color Collection 3 Wick Blue 14.5 oz - Up to 60 Hours Burn
Colonial Candle$13.844.2★
What buyers say about mulberry candles
What buyers praise and complain about, mined from review topics.What buyers love
“great fragrance”
“Great looking candles”
“Excellent Candles”
“Can't beat the price”
“Gift”
“your silver candelabra and long lasting”
“Simple and elegant”
“the candle holder color”
“Accurate description from company”
“it is very strong”
What buyers complain about
“the fragrance gave me an acute headache”
“Very disappointed with the quality of the candle”
“bit pricey so only buy them occasionally”
“Burns a long time”
“Not strong enough”
“didn't fit so I can't even use them”
“do not burn for more than a few hours”
“The candle overheated”
“A waste of $$”
“I wish it came with a diffuser to control the flame”
Top return reasons
Common questions
- Is mulberry candles profitable to sell on Amazon United States?
- The niche generates $90K/yr across 37 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -29.2%. Flapen's verdict: Worth a look (50/100).
- How competitive is the mulberry candles niche?
- 8 brands and 35 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in mulberry candles?
- Top complaints mined from reviews: Smell, Quality-Overall, Value For Money. The return rate is 1.3%.
- What does it cost to enter the mulberry candles niche?
- Listings span $7.85–$44.50; the average listing price is $22.83 (sweet spot $15–$100). The average incumbent carries 590 reviews — the moat a new listing must climb.