Mulberry Candles

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -29.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $90K a year.

Searches, last 12 months

65K

Growth, 90 days vs prior 90

-29.2%

Conversion, latest week

6.1%

Market size, estimated

$90Ka year

Top search term

colonial candles32K searches a year

Listings sell for $22.83 on average, from $7.85 to $44.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $22.83 that is $0 to $2K a year per listing.

Average price

$22.83inside the $15 to $100 sweet spot

Price range

$7.85–$44.50

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

1.3%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #691 within Candles. It carries 590 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

4.2%

Average rank

#691in Candles

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

590per listing

Listings tracked

37

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

69 months