Mug Warmer

Shoppers searched for this 4.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -34.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.4M a year.

Searches, last 12 months

4.0M

Growth, 90 days vs prior 90

-34.9%

Conversion, latest week

5.0%

Market size, estimated

$5.4Ma year

Peak month

December12.2× the quietest month

Top search term

mug warmer966K searches a year

Listings sell for $26.90 on average, from $8.04 to $114.26. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 6,000 to 8,000 of them. At $26.90 that is $161K to $215K a year per listing.

Average price

$26.90inside the $15 to $100 sweet spot

Price range

$8.04–$114.26

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

200K–250K

Units per listing a year

6,000–8,000

Revenue per listing a year

$161K–$215K

Returns

3.6%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #16 within Coffee, Tea & Espresso. It carries 7,004 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#16in Coffee, Tea & Espresso

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

7,004per listing

Listings tracked

17

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

36 months