Is muffin top pan profitable to sell on Amazon United States?

The niche generates $193K/yr across 25 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Skip it (48/100).

How competitive is the muffin top pan niche?

17 brands and 32 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in muffin top pan?

Top complaints mined from reviews: Size-Overall, Thickness, Ease Of Cleaning. The return rate is 2.4%.

When does demand for muffin top pan peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the muffin top pan niche?

Listings span $7.94–$24.67; the average listing price is $14.99 (sweet spot $15–$100). The average incumbent carries 1,093 reviews — the moat a new listing must climb.

muffin top pan

Skip it

Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.

Avg price

Great$14.99

avg listing price — sweet spot $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Review moat

Good1,093.36

avg incumbent reviews — the moat a new listing must climb

Price range

Good$7.94–$24.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$193K

$193K/yr · 224K searches

Growth

Okay+0.7%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

According to Flapen's Amazon United States niche tracking, muffin top pan is a $193K/yr Amazon United States market (224K searches/yr). The top 5 brands hold 68% of demand. Verdict: Skip it — 48/100.

Data updated Aug 4, 2026 · scored weekly · How we score niches

muffin top pan market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: $187K–$225K; units × avg price
Conversion rate: 5.8%
Avg BSR: #131
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 2.3%
Avg brand age: 40 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 rising

Sellers

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

57%

Top 20: 95%

Open market

27%

Tiawudi29%
Wilton17%
HONGBAKE9%
Vnray7%
CAKETIME6%
Yomvzake5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top muffin top pan search terms

muffin top pan126K/yr -2.8%5.7% conv.
whoopie pie pan28K/yr +26.0%5.8% conv.
muffin top pans for baking9K/yr +99.1%6.1% conv.
egg baking pan10K/yr +4.2%5.5% conv.
egg pan for oven7K/yr +8.0%2.6% conv.
muffin top pans6K/yr +10.1%4.3% conv.
shallow muffin pan5K/yr -23.8%4.8% conv.
muffin top pans non stick12K/yr -63.4%3.4% conv.
woopie pie pans3K/yr +1.2%5.5% conv.
whoopie pie pans3K/yr -11.2%2.7% conv.

All search terms

Top muffin top pan products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wilton Gold Non-Stick Muffin Top Pan Stainless Steel 11 x 16 in.

Wilton$24.674.8★8,365 rev

Tiawudi Muffin Top Pan 12 Cavity Cupcake Pan 3 Inch Nonstick Bakeware for Eggs Cornbread Cookies Whoopie Pies and Yorkshire Pudding

Tiawudi$12.254.8★515 rev

HONGBAKE Mini Muffin Top Pan for Baking Premium 12 Cavity Small Whoopie Pie Pan Nonstick Yorkshire Pudding Pan for Pansuffin Moon Pie Cookies Dishwasher Safe and Easy to Clean

HONGBAKE$9.464.5★547 rev

Tiawudi Muffin Top Pan 12 Cavity Cupcake Pan 3 Inch Nonstick Bakeware for Eggs Cornbread Cookies Whoopie Pies and Yorkshire Pudding Set of 2

Tiawudi$18.914.8★515 rev

4 Inch Jumbo Silicone Muffin Top Pan with Frame Non Stick Egg Mold Baking

Vnray$9.884.6★482 rev

Newest

by launch date

TeamFar Muffin Top Pan 2 PCS 6 Cavity Stainless Steel Shallow Cupcake Pan

TeamFar$14.0820 rev

4mo ago

TeamFar Muffin Top Pan 12 Cavity Stainless Steel Shallow Cupcake Pan

TeamFar$12.4220 rev

4mo ago

Wrenbury Nonstick Whoopie Pie Pan 12-Cup for Muffin Top - Carbon Steel Shallow Baking Tray for Macarons Cookies Yorkshire Puddings Cornbread & Burger Buns

Wrenbury$20.28434 rev

7mo ago

Webake Non-Stick Muffin Top Pan for Baking Egg Bites Whoopie Pies Cookies Yorkshire Pudding Heavy Gauge Carbon Steel Set of 2

Webake$20.079 rev

8mo ago

P&P CHEF 12-Cup Muffin Top Pan Cupcake Pan with Shallow Side 2PC & Silver

P&P CHEF$18.8246 rev

8mo ago

What buyers say about muffin top pan

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning16%

“easy to wash”

Baking14%

“Perfect for bakes eggs”

Quality-Overall12%

“It was well made”

Size-Overall9%

“Love the size”

Cooking Experience8%

“Everything cooks evenly”

Ease Of Use5%

“Ease of use”

Value For Money4%

“Good Value”

Non-Stick Coating4%

“The nonstick coating works great”

Advertised Vs Actual Product3%

“These are even better than expected”

Strength3%

“Sturdy egg pan”

What buyers complain about

Size-Overall12%

“the cups are too shallow for larger muffins”

Thickness11%

“Not very deep”

Ease Of Cleaning7%

“Impossible to clean”

Adhesion/Stickiness5%

“Sticking”

Quality-Overall5%

“Cheaply made”

Cooking Experience4%

“It's very disappointing to see this happen before I've even had a chance to bake with it”

Non-Stick Coating2%

“not non stick”

Instructions/User Manual/Troubleshooting2%

“This was a little tricky as it came with no instructions”

Strength2%

“these were very flimsy”

Ease Of Use2%

“theyre not quite as easy release as they claim”

Top return reasons

Size-Overall65%

Advertised Vs Actual Product10%

Value For Money5%

Thickness3%

Strength2%

Adhesion/Stickiness2%

Smell2%

Functionality-Overall2%

Material Quality1%

Flatness1%

Common questions

Is muffin top pan profitable to sell on Amazon United States?: The niche generates $193K/yr across 25 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is +0.7%. Flapen's verdict: Skip it (48/100).
How competitive is the muffin top pan niche?: 17 brands and 32 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in muffin top pan?: Top complaints mined from reviews: Size-Overall, Thickness, Ease Of Cleaning. The return rate is 2.4%.
When does demand for muffin top pan peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the muffin top pan niche?: Listings span $7.94–$24.67; the average listing price is $14.99 (sweet spot $15–$100). The average incumbent carries 1,093 reviews — the moat a new listing must climb.