Muffin Pan
MaybeShoppers spend an estimated $3.6M a year here. But demand is soft, at -17.2% this quarter, so Muffin Pan is a Maybe.
- Flapen Score
- 57 / 100Top 16% of 11,240 Home & Kitchen niches · +8 vs the category median of 4957
- Market size
- $3.6M/yr2.9M searches / yr
- 90-day growth
- -17.2%search demand this quarter
- Competition
- 57%top-5 click share · 17 brands · 87 sellers
Flapen Score
Muffin Pan against its category
The dotted line is the Home & Kitchen average. Past it, Muffin Pan is stronger. Inside it, weaker.
Market
The Muffin Pan market on Amazon at a glance
Shoppers on Amazon United States searched for Muffin Pan 2.9M times last year and spent an estimated $3.6M. The top 5 brands take 63% of clicks. Demand peaks in Nov. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 8.6% of those searches ended in a purchase.
Shoppers searched for this 2.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.6M a year.
- Searches, last 12 months
- 2.9M
- Growth, 90 days vs prior 90
- -17.2%
- Conversion, latest week
- 8.6%
- Market size, estimated
- $3.6Ma year
- Peak month
- November1.7× the quietest month
- Top search term
- muffin pan1.3M searches a year
02 · Price
A sale here is worth $14.37.
Listings sell for $14.37 on average, from $7.28 to $28.59. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 12,500 to 15,000 of them. At $14.37 that is $180K to $216K a year per listing.
- Average price
- $14.37under the $15 to $100 sweet spot
- Price range
- $7.28–$28.59
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- $180K–$216K
- Returns
- 2.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Muffin & Cupcake Pans. It carries 3,819 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #30in Muffin & Cupcake Pans
- Average rating
- 4.66 starsAmazon United States average 4.42 stars
- Average reviews
- 3,819per listing
- Listings tracked
- 22
04 · Newcomers
3 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Muffin Pan products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 4, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Amazon Basics Nonstick Muffin Pan Set of 2 Sturdy Oven Safe Bakes Evenly Easy to Clean 12 Cups Gray 13.9x10.55x1.22
- Price
- $15.43
- Rating
- 4.8/5
- Reviews
- 17,172
- Age
- 8y ago

GoodCook Everyday Nonstick Steel Muffin Pan 12 cup Gray
- Price
- $8.87
- Rating
- 4.7/5
- Reviews
- 1,166
- Age
- 17y ago

12 Cups Silicone Muffin Pans for Baking Cupcake Pan Nonstick Silicone Molds
- Price
- $9.11
- Rating
- 4.6/5
- Reviews
- 18,151
- Age
- 7y ago

Bake Choice 2 Muffin Pan for Baking Standard Cupcake Pan with 100 Liners
- Price
- $15.41
- Rating
- 4.5/5
- Reviews
- 1,797
- Age
- 1y ago

Wilton Gold Non-Stick Muffin Pan Made Without PFAS 12-Cup
- Price
- $14.76
- Rating
- 4.8/5
- Reviews
- 19,753
- Age
- 1y ago
Trending
estimated 90-day click momentum
Silicone Muffin Pan 12 Cups Non-Stick Cupcake Pan Food-Grade BPA-Free Muffin Tin Oven-Safe 450 F Reinforced Steel Frame Easy-Grab Handles Quick-Release 2.3 Baking Molds for Mini Treats
- Price
- $7.28
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 2mo ago

Vinino 1Pack Silicone Muffin Pan for Baking with Metal Reinforced Frame 12 Cup Regular Size Cupcake Pan BPA Free Silicone Muffin Tray Cupcake Baking Pan Molds for Oven Dishwasher Safe - Cream
- Price
- $12.84
- Rating
- 4.7/5
- Reviews
- 2,659
- Age
- 2y ago

Artcochan 2 Pack Muffin Pan with 100 Cupcake Liners 12 Cup Nonstick Cupcake Pan for Baking Carbon Steel Baking Supplies Muffin Tin
- Price
- $12.50
- Rating
- 4.6/5
- Reviews
- 161
- Age
- 9mo ago

BRONYPRO 12-Cup Ceramic Nonstick Muffin Pan & Cupcake Tin Cream White
- Price
- $20.08
- Rating
- 4.6/5
- Reviews
- 374
- Age
- 1y ago

GoodCook Everyday Muffin Pan Nonstick Warp-Resistant Carbon Steel Construction 6-Cup Gray
- Price
- $8.95
- Rating
- 4.6/5
- Reviews
- 1,010
- Age
- 17y ago
Newest
by launch date
Silicone Muffin Pan 12 Cups Non-Stick Cupcake Pan Food-Grade BPA-Free Muffin Tin Oven-Safe 450 F Reinforced Steel Frame Easy-Grab Handles Quick-Release 2.3 Baking Molds for Mini Treats
- Price
- $7.28
- Rating
- 4.5/5
- Reviews
- 53
- Age
- 2mo ago

Artcochan 2 Pack Muffin Pan with 100 Cupcake Liners 12 Cup Nonstick Cupcake Pan for Baking Carbon Steel Baking Supplies Muffin Tin
- Price
- $12.50
- Rating
- 4.6/5
- Reviews
- 161
- Age
- 9mo ago

Yoehka 2 Pack Muffin Pan for Baking Non-stick Cupcake Pan Set Black
- Price
- $12.82
- Rating
- 4.6/5
- Reviews
- 293
- Age
- 11mo ago

Wilton Gold Non-Stick Muffin Pan Made Without PFAS 12-Cup
- Price
- $14.76
- Rating
- 4.8/5
- Reviews
- 19,753
- Age
- 1y ago

Bake Choice 2 Muffin Pan for Baking Standard Cupcake Pan with 100 Liners
- Price
- $15.41
- Rating
- 4.5/5
- Reviews
- 1,797
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
87
Est. top-5 brand share
63%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 98%
Open market
31%
- Amazon Basics21%
- GoodCook19%
- CAKETIME11%
- Bake Choice6%
- Wilton6%
- BRONYPRO5%
Demand
Muffin Pan search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.7×
Search terms
Top Muffin Pan search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- muffin pan1.3M/yr
- cupcake pan641K/yr
- muffin tin315K/yr
- muffin pans nonstick 1285K/yr
- muffin tins87K/yr
- muffin pans72K/yr
- cupcake tray55K/yr
- cupcake pans55K/yr
- cup cake pans for baking60K/yr
- cupcake pans for baking43K/yr
Reviews and returns
What reviews say buyers love and hate about Muffin Pan
We read the reviews and the return reasons for every product selling here.
“Weird size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Muffin Pan questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









