muffin pan
Worth a lookShows a $3.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$3.6M$3.6M/yr · 2.9M searches
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Returns
Great2.0%return rate — above 5% kills the launch gate
Avg price
Good$14.37avg listing price — sweet spot $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good$7.28–$28.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,818.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, muffin pan is a $3.6M/yr Amazon United States market (2.9M searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Nov. Verdict: Worth a look — 57/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
muffin pan market data
- Units sold / yr
- 250K–300K
- avg 12,500–15,000/product
- Revenue / yr
- $3.6M–$4.3M
- units × avg price
- Conversion rate
- 8.6%
- Avg BSR
- #30
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 86%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 166 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
87
Top-5 brand share
63%
Top 20: 100%
Top-5 click share
57%
Top 20: 98%
Open market
31%
- Amazon Basics21%
- GoodCook19%
- CAKETIME11%
- Bake Choice6%
- Wilton6%
- BRONYPRO5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 1.7×
Top muffin pan search terms
- muffin pan1.3M/yr
- cupcake pan641K/yr
- muffin tin315K/yr
- muffin pans nonstick 1285K/yr
- muffin tins87K/yr
- muffin pans72K/yr
- cupcake tray55K/yr
- cupcake pans55K/yr
- cup cake pans for baking60K/yr
- cupcake pans for baking43K/yr
Top muffin pan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Basics Nonstick Muffin Pan Set of 2 Sturdy Oven Safe Bakes Evenly Easy to Clean 12 Cups Gray 13.9x10.55x1.22
Amazon Basics$15.434.8★17,172 rev
GoodCook Everyday Nonstick Steel Muffin Pan 12 cup Gray
GoodCook$8.874.7★1,166 rev
12 Cups Silicone Muffin Pans for Baking Cupcake Pan Nonstick Silicone Molds
CAKETIME$9.114.6★18,151 rev
Bake Choice 2 Muffin Pan for Baking Standard Cupcake Pan with 100 Liners
Bake Choice$15.414.5★1,797 rev
Wilton Gold Non-Stick Muffin Pan Made Without PFAS 12-Cup
Wilton$14.764.8★19,753 rev
Newest
by launch date
Silicone Muffin Pan 12 Cups Non-Stick Cupcake Pan Food-Grade BPA-Free Muffin Tin Oven-Safe 450 F Reinforced Steel Frame Easy-Grab Handles Quick-Release 2.3 Baking Molds for Mini Treats
WEIBOLT$7.2853 rev
Artcochan 2 Pack Muffin Pan with 100 Cupcake Liners 12 Cup Nonstick Cupcake Pan for Baking Carbon Steel Baking Supplies Muffin Tin
Artcochan$12.50161 rev
Yoehka 2 Pack Muffin Pan for Baking Non-stick Cupcake Pan Set Black
Yoehka$12.82293 rev
Wilton Gold Non-Stick Muffin Pan Made Without PFAS 12-Cup
Wilton$14.7619,753 rev
Bake Choice 2 Muffin Pan for Baking Standard Cupcake Pan with 100 Liners
Bake Choice$15.411,797 rev
Trending
90-day click momentumSilicone Muffin Pan 12 Cups Non-Stick Cupcake Pan Food-Grade BPA-Free Muffin Tin Oven-Safe 450 F Reinforced Steel Frame Easy-Grab Handles Quick-Release 2.3 Baking Molds for Mini Treats
WEIBOLT$7.284.5★
Vinino 1Pack Silicone Muffin Pan for Baking with Metal Reinforced Frame 12 Cup Regular Size Cupcake Pan BPA Free Silicone Muffin Tray Cupcake Baking Pan Molds for Oven Dishwasher Safe - Cream
Vinino$12.844.7★
Artcochan 2 Pack Muffin Pan with 100 Cupcake Liners 12 Cup Nonstick Cupcake Pan for Baking Carbon Steel Baking Supplies Muffin Tin
Artcochan$12.504.6★
BRONYPRO 12-Cup Ceramic Nonstick Muffin Pan & Cupcake Tin Cream White
BRONYPRO$20.084.6★
GoodCook Everyday Muffin Pan Nonstick Warp-Resistant Carbon Steel Construction 6-Cup Gray
GoodCook$8.954.6★
What buyers say about muffin pan
What buyers praise and complain about, mined from review topics.What buyers love
“Clean easy”
“Perfect for home baking”
“Excellent product”
“Easy to work with”
“it cooks evenly for the most part”
“Excellent value for money”
“The non-stick surface works perfectly”
“Size is as advertised”
“Works as advertised”
“Great sturdy pan”
What buyers complain about
“Weird size”
“silicone mold is very flimsy”
“They rust”
“Does not stick”
“left marks in the pan that were hard to remove when cleaning”
“Bad quality”
“Bad smell”
“Not durable”
“Everything sticks too it”
“Thin”
Top return reasons
Common questions
- Is muffin pan profitable to sell on Amazon United States?
- The niche generates $3.6M/yr across 22 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Worth a look (57/100).
- How competitive is the muffin pan niche?
- 17 brands and 87 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in muffin pan?
- Top complaints mined from reviews: Size-Overall, Strength, Rusts/Corrodes. The return rate is 2.0%.
- When does demand for muffin pan peak?
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- What does it cost to enter the muffin pan niche?
- Listings span $7.28–$28.59; the average listing price is $14.37 (sweet spot $15–$100). The average incumbent carries 3,819 reviews — the moat a new listing must climb.