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Mudroom

Maybe

The top 5 brands take only 46% of clicks. But buyers convert on only 0.2% of searches, so Mudroom is a Maybe.

Flapen Score
52
52 / 100
Top 34% of 11,240 Home & Kitchen niches · +3 vs the category median of 49
Market size
$130K/yr351K searches / yr
90-day growth
+7.4%search demand this quarter
Competition
27%top-5 click share · 39 brands · 60 sellers

Flapen Score

Mudroom against its category

The dotted line is the Home & Kitchen average. Past it, Mudroom is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mudroom market on Amazon at a glance

Shoppers on Amazon United States searched for Mudroom 351K times last year and spent an estimated $130K. The top 5 brands take 46% of clicks. Demand peaks in Jan. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 351K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $130K a year.

Searches, last 12 months
351K
Growth, 90 days vs prior 90
+7.4%
Conversion, latest week
0.2%
Market size, estimated
$130Ka year
Peak month
January1.4× the quietest month
Top search term
mud room storage furniture94K searches a year

02 · Price

A sale here is worth $176.17.

Listings sell for $176.17 on average, from $7.29 to $388.41. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $176.17 that is $0 to $18K a year per listing.

Average price
$176.17above the $15 to $100 sweet spot
Price range
$7.29–$388.41
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$18K
Returns
2.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

97% of listings pay for placement with sponsored ads. 53% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #14,166 within Entryway Furniture. It carries 1,090 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
53%
Out of stock, average day
14.4%
Average rank
#14,166in Entryway Furniture
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
1,090per listing
Listings tracked
70

04 · Newcomers

21 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 21 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
21Amazon's first-year sales bar
Average brand age
29 months

Products

Top Mudroom products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

39 falling

Sellers

60

Top-5 brand share

46%

Top 20: 86%

Top-5 click share

27%

Top 20: 60%

Open market

49%

  • Brand 115%
  • Brand 29%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Mudroom search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.4×

Search terms

Top Mudroom search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mud room storage furniture94K/yr
  • mudroom74K/yr
  • mud room55K/yr
  • mud room organization58K/yr
  • mud room storage21K/yr
  • mudroom organizer13K/yr
  • storage bench with baskets11K/yr
  • mudroom furniture15K/yr
  • storage benches with drawers6K/yr
  • entryway bench with baskets4K/yr

Reviews and returns

What reviews say buyers love and hate about Mudroom

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Assembly/Installation”
13%of negative reviews mention “Assembly/Installation”
2.2%of orders come back
“Difficult to install”
A buyer, on “Assembly/Installation”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mudroom questions

Answered from the same tracked data.