mudroom
Worth a lookShows no brand lock-in (top 5 brands take 46% of clicks), but weak search conversion (0.2%) keeps it on the watch list.
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great27%top-5 click share — an open shelf
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,090.31avg incumbent reviews — the moat a new listing must climb
Avg price
Good$176.17avg listing price — sweet spot $15–$100
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Market size
Okay$130K$130K/yr · 351K searches
Price range
Bad$7.29–$388.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, mudroom is a $130K/yr Amazon United States market (351K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jan. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
mudroom market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $132K–$176K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #14,166
- Page quality
- 0%
- Prime
- 53%
- Sponsored
- 97%
- Out of stock
- 14.4%
- Avg brand age
- 29 months
- Avg seller age
- 163 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
39 falling
Sellers
60
Top-5 brand share
46%
Top 20: 86%
Top-5 click share
27%
Top 20: 60%
Open market
49%
- VASAGLE15%
- CSZZD9%
- Merax8%
- Wodeer7%
- HOOBRO6%
- Bush Home6%
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — +7.4% search growth over the last 90 days.Peak months: Jan · busiest ÷ quietest = 1.4×
Top mudroom search terms
- mud room storage furniture94K/yr
- mudroom74K/yr
- mud room55K/yr
- mud room organization58K/yr
- mud room storage21K/yr
- mudroom organizer13K/yr
- storage bench with baskets11K/yr
- mudroom furniture15K/yr
- storage benches with drawers6K/yr
- entryway bench with baskets4K/yr
Top mudroom products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CSZZD Hall Tree with Bench and Shoe Storage Farmhouse Entryway Bench with Coat Racks and Led Lights Tall Hall Tree with 7 Coat Hooks 6 Storage Cubbies Adjustable Shelf
CSZZD$175.254.5★147 rev
Bush Home Salinas Hall Tree with Shoe Storage Bench in Shiplap Gray and Pure White Multi-Purpose Home Organizer Entryway Solution with Seating and Hooks
Bush Home$167.434.5★1,114 rev
VASAGLE Hall Tree with Bench and Shoe Storage Coat Rack with Shoe Bench Entryway Furniture 6 Tri-Hooks Sliding Door Farmhouse Style Space Saving Rustic White and Honey Brown UHSR442W01V1
VASAGLE$177.144.2★80 rev
Homleke 2-Tier Storage Bench Shoe Bench with Thickened Padded Seat Cushion Entryway Bench with 4 Doors Adjustable Shelf 13.8 D x 45.3 W x 18.5 H for Entryway Living Room Bedroom White
Homleke$117.564.4★673 rev
VASAGLE Hall Tree with Bench and Shoe Storage 5-in-1 Coat Rack with Shoe Bench Adjustable LED Light 7 Double Hooks Farmhouse Entryway Furniture Rustic White UHSR653WJ03S
VASAGLE$139.554.6★897 rev
Newest
by launch dateVASAGLE Hall Tree with Bench and Shoe Storage 5-in-1 Coat Rack with Shoe Bench Adjustable LED Light 7 Double Hooks Farmhouse Entryway Furniture Rustic White UHSR653WJ03S
VASAGLE$139.55897 rev
VASAGLE Hall Tree with Bench and Shoe Storage 5-in-1 Coat Rack with Shoe Bench Adjustable LED Light 7 Double Hooks Farmhouse Entryway Furniture Honey Brown UHSR653KB01S
VASAGLE$143.24897 rev
Tribesigns Arched Hall Tree with Bench and Shoe Storage 70.87 H Tall Coat Rack with Shoe Storage Bench 4-in-1 Entryway Coat Rack with 4 Hooks & Storage Cubbies for Mudroom Hallway Bedroom Brown
Tribesigns$173.006 rev
DWVO 59 W Hall Tree with Shoe Storage
DWVO$206.4178 rev
Maupvit Farmhouse Hall Tree with Bench and Shoe Storage 4 Coat Rack with Shoe Storage Cabinet 5-in-1 Entryway Organizer with Led Lights Adjustable Shelves & Flip Drawers Mudroom Seat Stool Oak
Maupvit$177.674 rev
Trending
90-day click momentumVASAGLE Hall Tree with Bench and Shoe Storage 5-in-1 Coat Rack with Shoe Bench Adjustable LED Light 7 Double Hooks Farmhouse Entryway Furniture Honey Brown UHSR653KB01S
VASAGLE$143.244.6★
VASAGLE Hall Tree with Bench and Shoe Storage 5-in-1 Coat Rack with Shoe Bench Adjustable LED Light 7 Double Hooks Farmhouse Entryway Furniture Rustic White UHSR653WJ03S
VASAGLE$139.554.6★
Tribesigns Arched Hall Tree with Bench and Shoe Storage 70.87 H Tall Coat Rack with Shoe Storage Bench 4-in-1 Entryway Coat Rack with 4 Hooks & Storage Cubbies for Mudroom Hallway Bedroom Brown
Tribesigns$173.003.7★
VASAGLE Hall Tree with Bench and Shoe Storage Coat Rack with Shoe Bench Entryway Furniture 6 Tri-Hooks Sliding Door Farmhouse Style Space Saving Rustic White and Honey Brown UHSR442W01V1
VASAGLE$177.144.2★
Maupvit Farmhouse Hall Tree with Bench and Shoe Storage 4 Coat Rack with Shoe Storage Cabinet 5-in-1 Entryway Organizer with Led Lights Adjustable Shelves & Flip Drawers Mudroom Seat Stool Oak
Maupvit$177.674.0★
What buyers say about mudroom
What buyers praise and complain about, mined from review topics.What buyers love
“Easy install”
“Extremely sturdy”
“Good quality, easy to build”
“Excellent storage”
“Good value for the money”
“Exactly as described”
“Fits perfectly In the space we needed”
“Sturdy design”
“its easy to clean”
“easy to read instructions”
What buyers complain about
“Difficult to install”
“a small bag so disappointing”
“COMPLETE GARBAGE”
“Poor adhesive”
“Will break easily”
“Very flimsy”
“had to screw in instead”
“Poor quality material”
“Terrible terrible instructions”
“Cheap”
Top return reasons
Common questions
- Is mudroom profitable to sell on Amazon United States?
- The niche generates $130K/yr across 70 tracked products. 21 of 24 products launched in the last 360 days are still selling. 90-day search growth is +7.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the mudroom niche?
- 39 brands and 60 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in mudroom?
- Top complaints mined from reviews: Assembly/Installation, Size-Overall, Quality-Overall. The return rate is 2.2%.
- When does demand for mudroom peak?
- Demand peaks in Jan; the busiest month runs 1.4× the quietest.
- What does it cost to enter the mudroom niche?
- Listings span $7.29–$388.41; the average listing price is $176.17 (sweet spot $15–$100). The average incumbent carries 1,090 reviews — the moat a new listing must climb.