ms rachel birthday decorations
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but soft demand (-22.3% this quarter) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Review moat
Great218.76avg incumbent reviews — the moat a new listing must climb
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$18.11avg listing price — sweet spot $15–$100
Price range
Good$5.85–$40.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Market size
Good$298K$298K/yr · 879K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, ms rachel birthday decorations is a $298K/yr Amazon United States market (879K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
ms rachel birthday decorations market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $226K–$272K
- units × avg price
- Conversion rate
- 1.9%
- Avg BSR
- #2,291
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 6.5%
- Avg brand age
- 25 months
- Avg seller age
- 128 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
34 rising
Sellers
38
Top-5 brand share
35%
Top 20: 89%
Top-5 click share
28%
Top 20: 69%
Open market
59%
- Rokochoes10%
- Lcoor8%
- PINUO7%
- BORAENDEY6%
- Shifigril6%
- HandTool5%
Demand & seasonality
Weekly Amazon search volume, last 98 weeks — -22.3% search growth over the last 90 days.Peak months: Feb, Mar · busiest ÷ quietest = 5.1×
Top ms rachel birthday decorations search terms
- ms rachel birthday decorations431K/yr
- mrs rachel birthday decorations94K/yr
- miss rachel birthday decorations52K/yr
- ms rachel party decorations58K/yr
- ms.rachel birthday decorations18K/yr
- ms. rachel birthday decorations33K/yr
- ms rachel birthday35K/yr
- ms rachel 1st birthday decorations26K/yr
- ms rachel balloons22K/yr
- ms rachel decorations20K/yr
Top ms rachel birthday decorations products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rachel Teacher Backdrop Banner Cartoon Teacher Birthday Decoration for English Themed Party Backdrop Photo Background Wall Decor Birthday Banner
PINUO$20.714.8★27 rev
192 Pcs Cartoon Teacher Party Decorations Tableware Set English Teacher Birthday Party Supplies Includes Banner Tablecloths Cake Topper Balloons Plates and Napkins Service 24 Guests
BORAENDEY$29.524.3★31 rev
English Teacher Birthday Decorations 40 Pink Teacher Fans Rainbow Number 1 Balloon for 1st Baby Shower Birthday Party Supplies (1st)
Lcoor$7.984.5★64 rev
197pcs English Teacher Party Supplies Cartoon Teacher Themed birthday party decorations with Tableware Cake Decorations & Hanging Accessories Serves 24 Guests
HandTool$31.194.9★46 rev
135 pcs Rachell English Teacher Party Supplies 1st Birthday Decorations Girl & Boy Photo Banner Balloons Poster Crown High Chair Banner Cake Topper Cartoon Theme Backdrop for Kids Birthday Decor
Fufuddz$33.364.4★29 rev
Newest
by launch date
Rachel Girls Birthday Party Supplies Cartoon Teacher Themed birthday party decorations with Banner Cake Topper Balloons Tablecloth Backdrop English Teacher Party Decoration Set for Girls Baby Sh
Rokochoes$33.331 rev
English Teacher Birthday Decorations 40 Pink Rainbow Number 2 Balloon for 2nd Baby Shower Birthday Party Supplies
Lcoor$6.9864 rev
Hand-Drawn Teacher Theme Birthday Decorations for 24 Guests
zestoluxe$24.517 rev
English Teacher Birthday Decorations 40 Pink Teacher Fans Rainbow Number 1 Balloon for 1st Baby Shower Birthday Party Supplies (1st)
Lcoor$7.9864 rev
Beaumode CAN YOU SAY ONE Letter Balloons 19pcs (Pastel 02)
Beaumode$8.57128 rev
Trending
90-day click momentumRachel Girls Birthday Party Supplies Cartoon Teacher Themed birthday party decorations with Banner Cake Topper Balloons Tablecloth Backdrop English Teacher Party Decoration Set for Girls Baby Sh
Rokochoes$33.335.0★
Hand-Drawn Teacher Theme Birthday Decorations for 24 Guests
zestoluxe$24.514.7★
English Teacher Birthday Decorations 40 Pink Rainbow Number 2 Balloon for 2nd Baby Shower Birthday Party Supplies
Lcoor$6.984.5★
12 Pcs Can You Say One Rachel Teacher Party Decorations Honeycomb Centerpieces Rachel Girls Rainbow ABC Bus Table Decor for Cartoon Teacher Fans Baby Shower 1st Birthday Classroom Party Supplies
Rokochoes$12.854.2★
Can You Say One Rachel Teacher Party Decorations Can You Say One Party Banners 1st Birthday Hanging Swirl Party Garland for Cartoon Teacher Fans Baby Shower Birthday Classroom Girls Party Supplies Wall Decorations
Rokochoes$11.805.0★
What buyers say about ms rachel birthday decorations
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“Granddaughter Loves this toy”
“Sweet gift”
“Bright colors”
“As advertised”
“Good Value”
“The material is soft”
“holding up well”
“Fits the description”
“Educational and seems to be well made”
What buyers complain about
“Too small”
“The price was a little high for a single candle”
“wax is brittle”
“This one broke in the exact same way after 5 weeks”
“that means it's only sometimes making noise. for now.”
“Garbage product with terrible quality control”
“not super thick”
“all of them smelled VERY strongly of chemicals”
“the button to trigger the music no longer functioned”
“came with dead batteries”
Top return reasons
Common questions
- Is ms rachel birthday decorations profitable to sell on Amazon United States?
- The niche generates $298K/yr across 63 tracked products. 15 of 56 products launched in the last 360 days are still selling. 90-day search growth is -22.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the ms rachel birthday decorations niche?
- 34 brands and 38 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 35% of demand.
- What do buyers complain about in ms rachel birthday decorations?
- Top complaints mined from reviews: Size-Overall, Value For Money, Strength. The return rate is 2.6%.
- When does demand for ms rachel birthday decorations peak?
- Demand peaks in Feb–Mar; the busiest month runs 5.1× the quietest.
- What does it cost to enter the ms rachel birthday decorations niche?
- Listings span $5.85–$40.33; the average listing price is $18.11 (sweet spot $15–$100). The average incumbent carries 219 reviews — the moat a new listing must climb.