Mrs Santa Claus

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved +86.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $34K a year.

Searches, last 12 months

87K

Growth, 90 days vs prior 90

+86.6%

Conversion, latest week

1.0%

Market size, estimated

$34Ka year

Peak month

November95.3× the quietest month

Top search term

santa and mrs claus figurines14K searches a year

Listings sell for $40.49 on average, from $15.70 to $99.51. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $40.49 that is $0 to $4K a year per listing.

Average price

$40.49inside the $15 to $100 sweet spot

Price range

$15.70–$99.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

2.1%of orders · Amazon United States median 2.1%

50% of listings pay for placement with sponsored ads. 25% ship with Prime. On an average day, 27.7% of listings are out of stock. The average listing ranks #25,322 within Collectible Figurines. It carries 35 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

50%

Prime listings

25%

Out of stock, average day

27.7%

Average rank

#25,322in Collectible Figurines

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

35per listing

Listings tracked

4

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months