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Mr Cool

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 100% of clicks, so Mr Cool is a Maybe.

Flapen Score
53
53 / 100
Top 30% of 11,240 Home & Kitchen niches · +4 vs the category median of 49
Market size
$2.4M/yr584K searches / yr
90-day growth
+79.1%search demand this quarter
Competition
83%top-5 click share · 3 brands · 12 sellers

Flapen Score

Mr Cool against its category

The dotted line is the Home & Kitchen average. Past it, Mr Cool is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mr Cool market on Amazon at a glance

Shoppers on Amazon United States searched for Mr Cool 584K times last year and spent an estimated $2.4M. All 3 brands take every click. Demand peaks in Jun–Jul–Aug. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 584K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +79.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.4M a year.

Searches, last 12 months
584K
Growth, 90 days vs prior 90
+79.1%
Conversion, latest week
0.3%
Market size, estimated
$2.4Ma year
Peak month
July2.9× the quietest month
Top search term
mr cool mini split ac/heating system211K searches a year

02 · Price

A sale here is worth $1487.00.

Listings sell for $1487.00 on average, from $408.63 to $3650.03. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $1487.00 that is $149K to $372K a year per listing.

Average price
$1487.00above the $15 to $100 sweet spot
Price range
$408.63–$3650.03
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$149K–$372K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 30% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #48 within Air Conditioners. It carries 61 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
30%
Out of stock, average day
4.9%
Average rank
#48in Air Conditioners
Average rating
4.12 starsAmazon United States average 4.42 stars
Average reviews
61per listing
Listings tracked
10

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
26 months

Products

Top Mr Cool products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

3 falling

Sellers

12

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Brand 187%
  • Brand 29%
  • Brand 34%

Demand

Mr Cool search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 2.9×

Search terms

Top Mr Cool search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mr cool mini split ac/heating system211K/yr
  • mr cool98K/yr
  • mr cool mini split58K/yr
  • mr cool diy mini split50K/yr
  • mrcool diy mini split45K/yr
  • mrcool25K/yr
  • mr cool diy27K/yr
  • mrcool mini split22K/yr
  • mr cool 12000 btu mini split9K/yr
  • mrcool diy12K/yr

Reviews and returns

What reviews say buyers love and hate about Mr Cool

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Assembly/Installation”
24%of negative reviews mention “Assembly/Installation”
<0.1%of orders come back, a rate Amazon rounds to zero
“It is much harder to install than it would appear”
A buyer, on “Assembly/Installation”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mr Cool questions

Answered from the same tracked data.