mr coffee 12 cup coffee maker
Worth a lookShows a $3.4M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size
Incredible$3.4M$3.4M/yr · 1.4M searches
Avg price
Incredible$46.01avg listing price — sweet spot $15–$100
Price range
Great$19.66–$106.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Returns
Okay3.2%return rate — above 5% kills the launch gate
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Review moat
Bad14,569.53avg incumbent reviews — the moat a new listing must climb
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, mr coffee 12 cup coffee maker is a $3.4M/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Aug 4, 2026 · scored weekly · How we score niches
mr coffee 12 cup coffee maker market data
- Units sold / yr
- 60K–80K
- avg 3,000–4,000/product
- Revenue / yr
- $2.8M–$3.7M
- units × avg price
- Conversion rate
- 5.1%
- Avg BSR
- #98
- Page quality
- 0%
- Prime
- 87%
- Sponsored
- 80%
- Out of stock
- 2.7%
- Avg brand age
- 53 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
5 flat
Sellers
119
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Mr. Coffee69%
- BLACK+DECKER17%
- Amazon Basics7%
- TrinityWare5%
- MUELLER HOME3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Top mr coffee 12 cup coffee maker search terms
- mr coffee 12 cup coffee maker585K/yr
- mr coffee335K/yr
- mr coffee maker170K/yr
- mr. coffee 12 cup coffee maker75K/yr
- mr coffee coffee maker56K/yr
- mr. coffee39K/yr
- coffee maker mr coffee35K/yr
- mr coffee pot19K/yr
- mr. coffee coffee maker16K/yr
- cafetera mr coffee18K/yr
Top mr coffee 12 cup coffee maker products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mr. Coffee Black Coffee Maker 12 Cups with Auto Pause and Glass Carafe Perfect for Home and Office Use
Mr. Coffee$37.304.4★44,649 rev
BLACK+DECKER 12-Cup Drip Coffee Maker with Vortex Brewing
BLACK+DECKER$35.804.4★49,899 rev
Mr. Coffee 5-Cup Mini Brew Switch Coffee Maker Black
Mr. Coffee$27.124.4★32,942 rev
Mr. Coffee 12-Cup Programmable Coffeemaker Brew Now or Later
Mr. Coffee$48.954.2★6,991 rev
Mr. Coffee 14 Cup Programmable Coffee Maker Stainless Steel
Mr. Coffee$75.914.2★1,947 rev
Newest
by launch date
BLACK+DECKER CAFCRAFT 12-Cup Coffee Maker One-Switch Drip Coffeemaker with Vortex Showerhead Technology Sneak-A-Cup Keep Warm Function Stainless Steel
BLACK+DECKER$28.58254 rev
Amazon Basics 12 Cup Drip Coffee Maker with Glass Carafe (1.9 Qt) Auto Shut-off Auto Pause Removable Filter Basket Black & Silver
Amazon Basics$27.281,869 rev
Amazon Basics 5 Cup Drip Coffee Maker with Glass Coffee Pot (0.8 Qt) Auto Shut-off Auto Pause Removable Filter Basket Matte Black
Amazon Basics$19.661,869 rev
Mr. Coffee 12-Cup Programmable Coffee Maker Black/Stainless Steel: Drip Automatic Shut-Off Dishwasher-Safe Parts
Mr. Coffee$66.51154 rev
Mr. Coffee 14 Cup Programmable Coffee Maker Stainless Steel
Mr. Coffee$75.911,947 rev
Trending
90-day click momentumBLACK+DECKER CAFCRAFT 12-Cup Coffee Maker One-Switch Drip Coffeemaker with Vortex Showerhead Technology Sneak-A-Cup Keep Warm Function Stainless Steel
BLACK+DECKER$28.584.3★
Amazon Basics 5 Cup Drip Coffee Maker with Glass Coffee Pot (0.8 Qt) Auto Shut-off Auto Pause Removable Filter Basket Matte Black
Amazon Basics$19.664.3★
Amazon Basics 12 Cup Drip Coffee Maker with Glass Carafe (1.9 Qt) Auto Shut-off Auto Pause Removable Filter Basket Black & Silver
Amazon Basics$27.284.3★
Mr. Coffee 12-Cup Coffee Maker Rapid Brew System Programmable Coffee Maker
TrinityWare$74.374.2★
Mueller 12-Cup Drip Coffee Maker
MUELLER HOME$28.744.2★
What buyers say about mr coffee 12 cup coffee maker
What buyers praise and complain about, mined from review topics.What buyers love
“Great deal”
“Easier to use”
“Quality Coffee Maker”
“Exactly what I needed”
“Great size”
“Good for the purpose”
“East to clean”
“keeps coffee warm all morning”
“Perfect for simple features”
“It works and doesn't break”
What buyers complain about
“Broke after a month”
“It LEAKS”
“Bad quality control”
“Works poorly”
“gets really hot”
“A bit pricey”
“are too large”
“The basket filtering does not work properly”
“Description misleading”
“dumb design”
Top return reasons
Common questions
- Is mr coffee 12 cup coffee maker profitable to sell on Amazon United States?
- The niche generates $3.4M/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -5.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the mr coffee 12 cup coffee maker niche?
- 5 brands and 119 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mr coffee 12 cup coffee maker?
- Top complaints mined from reviews: Durability, Leak-Proof, Quality-Overall. The return rate is 3.2%.
- When does demand for mr coffee 12 cup coffee maker peak?
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- What does it cost to enter the mr coffee 12 cup coffee maker niche?
- Listings span $19.66–$106.80; the average listing price is $46.01 (sweet spot $15–$100). The average incumbent carries 14,570 reviews — the moat a new listing must climb.