Mr Coffee 12 Cup Coffee Maker
MaybeShoppers spend an estimated $3.4M a year here. But the top 5 brands take 100% of clicks, so Mr Coffee 12 Cup Coffee Maker is a Maybe.
- Flapen Score
- 50 / 100Top 43% of 11,240 Home & Kitchen niches · +1 vs the category median of 4950
- Market size
- $3.4M/yr1.4M searches / yr
- 90-day growth
- -5.1%search demand this quarter
- Competition
- 69%top-5 click share · 5 brands · 119 sellers
Flapen Score
Mr Coffee 12 Cup Coffee Maker against its category
The dotted line is the Home & Kitchen average. Past it, Mr Coffee 12 Cup Coffee Maker is stronger. Inside it, weaker.
Market
The Mr Coffee 12 Cup Coffee Maker market on Amazon at a glance
Shoppers on Amazon United States searched for Mr Coffee 12 Cup Coffee Maker 1.4M times last year and spent an estimated $3.4M. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 5.1% of those searches ended in a purchase.
Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.4M a year.
- Searches, last 12 months
- 1.4M
- Growth, 90 days vs prior 90
- -5.1%
- Conversion, latest week
- 5.1%
- Market size, estimated
- $3.4Ma year
- Peak month
- December1.8× the quietest month
- Top search term
- mr coffee 12 cup coffee maker585K searches a year
02 · Price
A sale here is worth $46.01.
Listings sell for $46.01 on average, from $19.66 to $106.80. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $46.01 that is $138K to $184K a year per listing.
- Average price
- $46.01inside the $15 to $100 sweet spot
- Price range
- $19.66–$106.80
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- $138K–$184K
- Returns
- 3.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #98 within Coffee, Tea & Espresso. It carries 14,570 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 87%
- Out of stock, average day
- 2.7%
- Average rank
- #98in Coffee, Tea & Espresso
- Average rating
- 4.29 starsAmazon United States average 4.42 stars
- Average reviews
- 14,570per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Mr Coffee 12 Cup Coffee Maker products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Aug 4, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mr. Coffee Black Coffee Maker 12 Cups with Auto Pause and Glass Carafe Perfect for Home and Office Use
- Price
- $37.30
- Rating
- 4.4/5
- Reviews
- 44,649
- Age
- 17y ago

BLACK+DECKER 12-Cup Drip Coffee Maker with Vortex Brewing
- Price
- $35.80
- Rating
- 4.4/5
- Reviews
- 49,899
- Age
- 10y ago

Mr. Coffee 5-Cup Mini Brew Switch Coffee Maker Black
- Price
- $27.12
- Rating
- 4.4/5
- Reviews
- 32,942
- Age
- 5y ago

Mr. Coffee 12-Cup Programmable Coffeemaker Brew Now or Later
- Price
- $48.95
- Rating
- 4.2/5
- Reviews
- 6,991
- Age
- 6y ago

Mr. Coffee 14 Cup Programmable Coffee Maker Stainless Steel
- Price
- $75.91
- Rating
- 4.2/5
- Reviews
- 1,947
- Age
- 3y ago
Trending
estimated 90-day click momentum
BLACK+DECKER CAFCRAFT 12-Cup Coffee Maker One-Switch Drip Coffeemaker with Vortex Showerhead Technology Sneak-A-Cup Keep Warm Function Stainless Steel
- Price
- $28.58
- Rating
- 4.3/5
- Reviews
- 254
- Age
- 12mo ago

Amazon Basics 5 Cup Drip Coffee Maker with Glass Coffee Pot (0.8 Qt) Auto Shut-off Auto Pause Removable Filter Basket Matte Black
- Price
- $19.66
- Rating
- 4.3/5
- Reviews
- 1,869
- Age
- 1y ago

Amazon Basics 12 Cup Drip Coffee Maker with Glass Carafe (1.9 Qt) Auto Shut-off Auto Pause Removable Filter Basket Black & Silver
- Price
- $27.28
- Rating
- 4.3/5
- Reviews
- 1,869
- Age
- 1y ago

Mr. Coffee 12-Cup Coffee Maker Rapid Brew System Programmable Coffee Maker
- Price
- $74.37
- Rating
- 4.2/5
- Reviews
- 81
- Age
- 3y ago

Mueller 12-Cup Drip Coffee Maker
- Price
- $28.74
- Rating
- 4.2/5
- Reviews
- 9,055
- Age
- 3y ago
Newest
by launch date
BLACK+DECKER CAFCRAFT 12-Cup Coffee Maker One-Switch Drip Coffeemaker with Vortex Showerhead Technology Sneak-A-Cup Keep Warm Function Stainless Steel
- Price
- $28.58
- Rating
- 4.3/5
- Reviews
- 254
- Age
- 12mo ago

Amazon Basics 12 Cup Drip Coffee Maker with Glass Carafe (1.9 Qt) Auto Shut-off Auto Pause Removable Filter Basket Black & Silver
- Price
- $27.28
- Rating
- 4.3/5
- Reviews
- 1,869
- Age
- 1y ago

Amazon Basics 5 Cup Drip Coffee Maker with Glass Coffee Pot (0.8 Qt) Auto Shut-off Auto Pause Removable Filter Basket Matte Black
- Price
- $19.66
- Rating
- 4.3/5
- Reviews
- 1,869
- Age
- 1y ago

Mr. Coffee 12-Cup Programmable Coffee Maker Black/Stainless Steel: Drip Automatic Shut-Off Dishwasher-Safe Parts
- Price
- $66.51
- Rating
- 4.3/5
- Reviews
- 154
- Age
- 1y ago

Mr. Coffee 14 Cup Programmable Coffee Maker Stainless Steel
- Price
- $75.91
- Rating
- 4.2/5
- Reviews
- 1,947
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
119
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
0%
- Mr. Coffee69%
- BLACK+DECKER17%
- Amazon Basics7%
- TrinityWare5%
- MUELLER HOME3%
Demand
Mr Coffee 12 Cup Coffee Maker search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
Search terms
Top Mr Coffee 12 Cup Coffee Maker search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- mr coffee 12 cup coffee maker585K/yr
- mr coffee335K/yr
- mr coffee maker170K/yr
- mr. coffee 12 cup coffee maker75K/yr
- mr coffee coffee maker56K/yr
- mr. coffee39K/yr
- coffee maker mr coffee35K/yr
- mr coffee pot19K/yr
- mr. coffee coffee maker16K/yr
- cafetera mr coffee18K/yr
Reviews and returns
What reviews say buyers love and hate about Mr Coffee 12 Cup Coffee Maker
We read the reviews and the return reasons for every product selling here.
“Broke after a month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mr Coffee 12 Cup Coffee Maker questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









