Mr and Mrs Sign
FailAn estimated 7.6% of orders come back, so Mr and Mrs Sign is a Fail.
- Flapen Score
- 44 / 100Ranks 7,719 of 11,240 Home & Kitchen niches · −5 vs the category median of 4944
- Market size
- $175K/yr339K searches / yr
- 90-day growth
- -2.4%search demand this quarter
- Competition
- 55%top-5 click share · 22 brands · 25 sellers
Flapen Score
Mr and Mrs Sign against its category
The dotted line is the Home & Kitchen average. Past it, Mr and Mrs Sign is stronger. Inside it, weaker.
Market
The Mr and Mrs Sign market on Amazon at a glance
Shoppers on Amazon United States searched for Mr and Mrs Sign 339K times last year and spent an estimated $175K. The top 5 brands take 60% of clicks. Demand peaks in Sep. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 2.5% of those searches ended in a purchase.
Shoppers searched for this 339K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $175K a year.
- Searches, last 12 months
- 339K
- Growth, 90 days vs prior 90
- -2.4%
- Conversion, latest week
- 2.5%
- Market size, estimated
- $175Ka year
- Peak month
- September2.4× the quietest month
- Top search term
- mr and mrs sign214K searches a year
02 · Price
A sale here is worth $20.85.
Listings sell for $20.85 on average, from $7.43 to $42.02. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $20.85 that is $5K to $10K a year per listing.
- Average price
- $20.85inside the $15 to $100 sweet spot
- Price range
- $7.43–$42.02
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- $5K–$10K
- Returns
- 7.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
93% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #4,225 within Decorative Signs & Plaques. It carries 826 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 96%
- Out of stock, average day
- 0.0%
- Average rank
- #4,225in Decorative Signs & Plaques
- Average rating
- 4.53 starsAmazon United States average 4.42 stars
- Average reviews
- 826per listing
- Listings tracked
- 28
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Mr and Mrs Sign products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
25
Top-5 brand share
60%
Top 20: 98%
Top-5 click share
55%
Top 20: 91%
Open market
35%
- Brand 127%
- Brand 215%
- Brand 37%
- Brand 45%
- Brand 55%
- Brand 65%
Demand
Mr and Mrs Sign search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 2.4×
Search terms
Top Mr and Mrs Sign search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mr and mrs sign214K/yr
- mr & mrs sign39K/yr
- mr and mrs table decor14K/yr
- mr and mrs sign for wedding table19K/yr
- mrs and mrs sign10K/yr
- mr and mrs table sign9K/yr
- mr & mrs sign for wedding table8K/yr
- mr. and mrs. sign5K/yr
- mr mrs sign5K/yr
- mr and mrs wooden sign5K/yr
Reviews and returns
What reviews say buyers love and hate about Mr and Mrs Sign
We read the reviews and the return reasons for every product selling here.
“the cord was a bit short for me”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mr and Mrs Sign questions
Answered from the same tracked data.









