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Movie Blanket

Fail

Shoppers spend an estimated $25K a year here, so Movie Blanket is a Fail.

Flapen Score
46
46 / 100
Ranks 6,876 of 11,240 Home & Kitchen niches · −3 vs the category median of 49
Market size
$25K/yr76K searches / yr
90-day growth
+2.5%search demand this quarter
Competition
28%top-5 click share · 38 brands · 45 sellers

Flapen Score

Movie Blanket against its category

The dotted line is the Home & Kitchen average. Past it, Movie Blanket is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Movie Blanket market on Amazon at a glance

Shoppers on Amazon United States searched for Movie Blanket 76K times last year and spent an estimated $25K. The top 5 brands take 54% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 76K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $25K a year.

Searches, last 12 months
76K
Growth, 90 days vs prior 90
+2.5%
Conversion, latest week
1.6%
Market size, estimated
$25Ka year
Peak month
December3.3× the quietest month
Top search term
movie blanket24K searches a year

02 · Price

A sale here is worth $20.44.

Listings sell for $20.44 on average, from $6.01 to $164.38. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $20.44 that is $0 to $2K a year per listing.

Average price
$20.44inside the $15 to $100 sweet spot
Price range
$6.01–$164.38
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
2.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #3,533 within Throws. It carries 3,654 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
97%
Out of stock, average day
8.1%
Average rank
#3,533in Throws
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
3,654per listing
Listings tracked
69

04 · Newcomers

1 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Movie Blanket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

38 falling

Sellers

45

Top-5 brand share

54%

Top 20: 91%

Top-5 click share

28%

Top 20: 64%

Open market

41%

  • Brand 118%
  • Brand 215%
  • Brand 38%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Movie Blanket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Movie Blanket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • movie blanket24K/yr
  • movie night blanket15K/yr
  • popcorn blanket14K/yr
  • movie theater blanket9K/yr
  • movie throw blanket6K/yr
  • movie blanket for theater4K/yr
  • movie blankets4K/yr

Reviews and returns

What reviews say buyers love and hate about Movie Blanket

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Soft Feel”
22%of negative reviews mention “Thickness”
2.7%of orders come back
“Not as thick as it looks”
A buyer, on “Thickness”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Movie Blanket questions

Answered from the same tracked data.