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Mouse Ornament

Fail

Demand is soft, at -29.0% this quarter, so Mouse Ornament is a Fail.

Flapen Score
49
49 / 100
Ranks 5,355 of 11,240 Home & Kitchen niches · on the category median
Market size
$53K/yr187K searches / yr
90-day growth
-29.0%search demand this quarter
Competition
27%top-5 click share · 24 brands · 58 sellers

Flapen Score

Mouse Ornament against its category

The dotted line is the Home & Kitchen average. Past it, Mouse Ornament is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mouse Ornament market on Amazon at a glance

Shoppers on Amazon United States searched for Mouse Ornament 187K times last year and spent an estimated $53K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -29.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $53K a year.

Searches, last 12 months
187K
Growth, 90 days vs prior 90
-29.0%
Conversion, latest week
1.9%
Market size, estimated
$53Ka year
Peak month
December17.8× the quietest month
Top search term
felt mice23K searches a year

02 · Price

A sale here is worth $14.57.

Listings sell for $14.57 on average, from $5.11 to $27.37. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $14.57 that is $0 to $1K a year per listing.

Average price
$14.57under the $15 to $100 sweet spot
Price range
$5.11–$27.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 28.9% of listings are out of stock. The average listing ranks #7,921 within Collectible Figurines. It carries 154 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
88%
Out of stock, average day
28.9%
Average rank
#7,921in Collectible Figurines
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
154per listing
Listings tracked
56

04 · Newcomers

1 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
11
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Mouse Ornament products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

24 rising

Sellers

58

Top-5 brand share

78%

Top 20: 99%

Top-5 click share

27%

Top 20: 67%

Open market

18%

  • Brand 151%
  • Brand 210%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (18 brands, 18%)

Demand

Mouse Ornament search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 17.8×

Search terms

Top Mouse Ornament search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • felt mice23K/yr
  • felt mouse17K/yr
  • christmas mice18K/yr
  • christmas mouse27K/yr
  • mice ornaments11K/yr
  • felted mouse5K/yr
  • felt mice figurines6K/yr
  • felt mice ornaments11K/yr
  • felted mice9K/yr
  • felt mouse ornament11K/yr

Reviews and returns

What reviews say buyers love and hate about Mouse Ornament

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Pet Friendly”
22%of negative reviews mention “Quality-Overall”
0.8%of orders come back
“Poor construction quality”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mouse Ornament questions

Answered from the same tracked data.