mothers day candle
Worth a lookShows demand growing +334.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+334.0%90-day search growth — must beat 0% to launch
Brand share
Great44%top-5 brand share — no brand owns this niche
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Great29%top-5 click share — an open shelf
Avg price
Great$15.92avg listing price — sweet spot $15–$100
Conversion
Good5.8%search→purchase rate — share of searches ending in a sale
Price range
Good$5.26–$27.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,293.01avg incumbent reviews — the moat a new listing must climb
Market size
Okay$235K$235K/yr · 253K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, mothers day candle is a $235K/yr Amazon United States market (253K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 71/100.
Data updated Jul 31, 2026 · scored weekly · How we score niches
mothers day candle market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- $239K–$318K
- units × avg price
- Conversion rate
- 5.8%
- Avg BSR
- #544
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 85%
- Out of stock
- 9.8%
- Avg brand age
- 30 months
- Avg seller age
- 161 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
49 flat
Sellers
76
Top-5 brand share
44%
Top 20: 79%
Top-5 click share
29%
Top 20: 65%
Open market
52%
- AOOVOO11%
- Lihome10%
- Haobell9%
- Sweet Water Decor7%
- KLL6%
- Hocis4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +334.0% search growth over the last 90 days.Peak months: May, Dec · busiest ÷ quietest = 39.1×
Top mothers day candle search terms
- mothers day candle60K/yr
- mom candle48K/yr
- mothers day candles26K/yr
- candles for mom23K/yr
- candle for mom22K/yr
- mothers day candles for mom7K/yr
- mothers day gifts candle7K/yr
- candles for mothers day6K/yr
- mom candles11K/yr
- candle mothers day4K/yr
Top mothers day candle products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gifts for Mom from Daughter Son - Funny Birthday & Mothers Day & Thanksgiving & Christmas Gift Lavender Candles(5.8oz)
Haobell$12.524.6★1,196 rev
Sweet Water Decor Best Mom Ever Candle - Sea Salt Jasmine Cream and Wood Scented Soy Wax Candle for Mom - 9oz Clear Jar 40 Hour Burn Time Made in the USA
Sweet Water Decor$18.064.6★987 rev
Gifts for Mom from Daughter Son Mothers Day Birthday Christmas Thanksgiving Gifts for Mom Stepmother Adoptive Mother Lavender Scented Candle
KLL$10.874.7★4,426 rev
Lihome Gifts for Mom from Daughter & Son Best Mom Birthday Gift Mothers Day Thanksgiving Christmas Vanilla Coconut Scented Candle
Lihome$8.824.6★486 rev
Mothers Day Gifts for Mom - 12 Scented Candles Set with Messages Best Birthday Christmas Thanksgiving Gifts for Mom from Daughter Son
Lihome$25.154.7★1,382 rev
Newest
by launch date
EEZWONDER Birthday Gifts for Mom Vanilla Lavender Candle 10 oz
TEEZWONDER$20.731,041 rev
Mothers Day Gifts for Mom - 12 Scented Candles Set with Messages Best Birthday Christmas Thanksgiving Gifts for Mom from Daughter Son
Lihome$25.151,382 rev
Funny Mothers Day Gifts from Daughter Son Kids Mothers Day Gift Basket Unique Birthday Gift for Mom Mother in Law Mama Bonus Mom Gifts Self Care Relaxation Candle for Women Who Have Everything
CHEERGLEE$7.8729 rev
FF FRAGRFLOWING Mom Birthdays Gift 7 oz Vanilla Scented
FF FRAGRFLOWING$14.18127 rev
Best Mom Ever Candle Vanilla Cashmere Scented
SENSE ISLAND$15.2682 rev
Trending
90-day click momentumEEZWONDER Birthday Gifts for Mom Vanilla Lavender Candle 10 oz
TEEZWONDER$20.734.7★
Mothers Day Gifts for Mom - 12 Scented Candles Set with Messages Best Birthday Christmas Thanksgiving Gifts for Mom from Daughter Son
Lihome$25.154.7★
JOYIN Candles Gifts for Mom from Daughter Son Mothers Day Birthday Christmas Thanksgiving Gifts for Mom Stepmother Adoptive Mother Lavender Scented Candles
JOYIN$9.364.2★
Birthday Gifts for Mom from Daughter Son - Meaningful Candle for Mom Mothers Day Gift for Mommy Mama 7oz Vanilla Lavender Scented Candle
Maracco$11.544.5★
AOOVOO Healing Candles Set for Women - 4 Pack Candles for Home Scented Aromatherapy Candle with Crystals Gratitude Rhodonite/Appreciation Clear Quartz/Blessing Aventurine/Love Rose Quartz
AOOVOO$22.054.3★
What buyers say about mothers day candle
What buyers praise and complain about, mined from review topics.What buyers love
“Great fragrance”
“Christmas gift”
“so bright”
“Awesome quality”
“Cozy”
“It also has a timer feature which is handy”
“Price was fair”
“As advertised”
“Heats up nicely”
“Love the design”
What buyers complain about
“Smells strange”
“SHORT”
“didnt last”
“Timer does not work at all”
“Poor quality control”
“A bit overpriced”
“Gets hot”
“Inaccurate description”
“causing a fire”
“not strong”
Top return reasons
Common questions
- Is mothers day candle profitable to sell on Amazon United States?
- The niche generates $235K/yr across 67 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is +334.0%. Flapen's verdict: Worth a look (71/100).
- How competitive is the mothers day candle niche?
- 49 brands and 76 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 44% of demand.
- What do buyers complain about in mothers day candle?
- Top complaints mined from reviews: Smell, Size-Overall, Durability. The return rate is 1.4%.
- When does demand for mothers day candle peak?
- Demand peaks in May–Dec; the busiest month runs 39.1× the quietest.
- What does it cost to enter the mothers day candle niche?
- Listings span $5.26–$27.64; the average listing price is $15.92 (sweet spot $15–$100). The average incumbent carries 1,293 reviews — the moat a new listing must climb.