Mothers Day Candle

Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +334.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $235K a year.

Searches, last 12 months

253K

Growth, 90 days vs prior 90

+334.0%

Conversion, latest week

5.8%

Market size, estimated

$235Ka year

Peak month

May39.1× the quietest month

Top search term

mothers day candle60K searches a year

Listings sell for $15.92 on average, from $5.26 to $27.64. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At $15.92 that is $2K to $4K a year per listing.

Average price

$15.92inside the $15 to $100 sweet spot

Price range

$5.26–$27.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

1.4%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #544 within Candles. It carries 1,293 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

9.8%

Average rank

#544in Candles

Average rating

4.59 starsAmazon United States average 4.42 stars

Average reviews

1,293per listing

Listings tracked

67

18 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

18

Successful launches

1Amazon's first-year sales bar

Average brand age

30 months